At a Glance
- Tasks: Lead the demand engine for a high-growth DTC brand, driving acquisition and retention strategies.
- Company: Fast-growing consumer brand with a focus on innovative growth strategies.
- Benefits: Competitive salary, equity potential, hybrid working, and generous holiday allowance.
- Why this job: Take ownership of growth strategies and make a real impact in a dynamic environment.
- Qualifications: 5+ years in growth marketing with proven success in scaling DTC brands.
- Other info: Join a high-performing team and shape the future of a category-defining brand.
The predicted salary is between 36000 - 60000 £ per year.
An exceptional opportunity awaits a commercially driven, data-fluent growth leader to take ownership of the full demand engine for a high-growth DTC consumer brand scaling rapidly in the UK. This role is designed for someone who understands that modern growth sits at the intersection of performance, lifecycle, content, experimentation, and product-led thinking. It is not simply a marketing leadership role; it is a revenue-driving, demand-shaping position with real ownership and autonomy.
As Head of Demand (Growth) – UK, you will lead acquisition, retention, and lifecycle strategy end-to-end, building a best-in-class growth engine that drives efficient, scalable revenue - overseeing performance marketing, CRM, lifecycle, CRO, SEO and GEO, affiliates, referrals, and growth experimentation, while working closely with Brand, Product, Ops, and Data. With a strong team already in place and meaningful budget ownership, this is a chance to step into a pivotal leadership role within a business on an ambitious trajectory.
Salary: Competitive + benefits + equity potential
Location: London (hybrid working)
Working Pattern: 2–3 office days per week
Reporting to: UK General Manager
Scope: Full-funnel demand and growth ownership
The Role:
- Demand & Growth Strategy Ownership
- Define and execute the UK demand and growth strategy across the full funnel.
- Own acquisition, CAC, conversion, retention, and LTV targets.
- Develop a clear roadmap across paid, organic, lifecycle, and product-led growth.
- Partner closely with Product and Data teams to optimise the end-to-end customer journey.
- Performance Marketing & Channel Optimisation
- Own and allocate paid media budgets to drive efficient, scalable growth.
- Lead performance across Meta, Google, TikTok, affiliates, referrals, and emerging channels.
- Drive SEO and Generative Engine Optimisation (GEO) strategies to capture evolving search demand.
- Implement a test-and-learn culture to scale what works and cut what doesn’t.
- Lifecycle, CRM & Retention
- Build and optimise lifecycle strategies across email, SMS, app, and in-product messaging.
- Use segmentation, AI-enabled personalisation, and automation to improve LTV.
- Reduce churn and strengthen cohort retention through data-led lifecycle planning.
- Own CRM tooling and performance frameworks.
- CRO & Experimentation
- Lead conversion rate optimisation across web and app.
- Develop structured experimentation across onboarding, pricing, messaging, and offers.
- Work with Data teams on attribution and performance dashboards.
- Turn insight into action at speed.
- Growth-Led Brand & Creative Direction
- Shape positioning through a performance lens.
- Provide high-level creative direction to ensure campaigns convert as well as inspire.
- Partner with brand and creative teams to maintain a premium, performance-led tone of voice.
- Unconventional Growth & Partnerships
- Drive demand through bold, culturally relevant growth plays.
- Launch stunts, partnerships, and PR moments that generate attention and acquisition.
- Build creator, trainer, and community partnerships that drive both reach and revenue.
- Team Leadership
- Lead and develop a high-performing growth team.
- Set clear KPIs and accountability structures.
- Foster a fast-moving, experimentation-led culture.
- Collaborate cross-functionally with Product, Ops, Brand, and CX.
What we’re looking for:
You Are:
- A proven growth leader who has scaled a high-growth DTC or consumer brand in the UK.
- Commercially sharp, highly analytical, and creatively minded.
- Obsessed with performance optimisation, growth loops, and lifecycle impact.
- Comfortable owning numbers, budgets, and strategy end-to-end.
- Curious, agile, and willing to test unconventional ideas.
- Confident working cross-functionally in scaling businesses.
Must-Have Experience:
- 5+ years in growth or performance marketing, including team leadership.
- Demonstrated success scaling acquisition while improving CAC and LTV.
- Deep experience across paid media, SEO, GEO, CRO, CRM, and lifecycle marketing.
- Strong knowledge of attribution, experimentation, and analytics.
- Experience managing performance and retention teams.
- Success delivering high-impact growth campaigns or unconventional activations.
Perks:
- Competitive salary and equity potential
- Hybrid flexibility
- Generous holiday allowance
- Fitness and wellbeing benefits
- Learning and development support
- Modern, high-performance culture
- The opportunity to build and scale a category-defining growth engine
Your recruiter for this role is Heloise Nangle, Co-Founder, at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
Head of Growth/ Demand in London employer: Jobs In. Fitness
Contact Detail:
Jobs In. Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth/ Demand in London
✨Tip Number 1
Network like a pro! Reach out to industry connections on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to growth strategies. We recommend doing mock interviews with friends or mentors to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight specific examples of how you've driven growth in previous roles. Numbers speak volumes, so don’t shy away from sharing your successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Head of Growth/ Demand in London
Some tips for your application 🫡
Show Your Growth Mindset: When writing your application, make sure to highlight your experience in scaling DTC brands. We want to see how you've driven growth and optimised performance in previous roles. Use specific examples that demonstrate your data fluency and strategic thinking.
Be Data-Driven: Since this role is all about numbers, don’t shy away from showcasing your analytical skills. Include metrics and results from your past campaigns to illustrate your impact. We love seeing how you’ve improved CAC, LTV, and other key performance indicators.
Tailor Your Application: Make sure your application speaks directly to the job description. Use the same language and keywords we’ve included, especially around lifecycle strategies and performance marketing. This shows us you understand what we’re looking for and how you fit into our vision.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you get the attention you deserve. Plus, it’s super easy – just click ‘apply now’ and follow the prompts!
How to prepare for a job interview at Jobs In. Fitness
✨Know Your Numbers
As a growth leader, you’ll need to be comfortable with metrics. Brush up on your understanding of CAC, LTV, and conversion rates. Be ready to discuss how you've optimised these in past roles and what strategies you would implement to improve them further.
✨Showcase Your Experimentation Mindset
This role values a test-and-learn culture, so come prepared with examples of successful experiments you've led. Discuss what you learned from failures too, as this shows resilience and a willingness to adapt.
✨Cross-Functional Collaboration is Key
Highlight your experience working with different teams like Product, Brand, and Data. Prepare to share specific instances where collaboration led to successful outcomes, demonstrating your ability to lead cross-functional initiatives.
✨Be Bold and Creative
The company is looking for unconventional growth strategies. Think outside the box and prepare some innovative ideas or campaigns that could drive demand. This will show your creative side and your fit for a role that requires bold thinking.
