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For Companies At a Glance
- Tasks: Activate gyms, build relationships, and represent a mission-led brand in the fitness community.
- Company: Fast-growing FMCG brand focused on sport, adventure, and sustainability.
- Benefits: Competitive salary, fitness access, adventure incentives, and remote-working allowance.
- Why this job: Kickstart your career in FMCG sales while being active and engaging with fitness communities.
- Qualifications: Recent graduate with a passion for fitness and a tenacious attitude.
- Other info: Dynamic field-based role with opportunities for personal and professional growth.
The predicted salary is between 24000 - 36000 £ per year.
A fast-growing, mission-led FMCG brand operating at the intersection of sport, outdoor adventure, and sustainability is hiring a Graduate Business Development Executive to help accelerate its presence across the UK fitness landscape. This is a high-energy, field-based graduate role for someone who is hungry, tenacious, and not afraid to put themselves out there. You will be on the ground, opening doors, starting conversations, representing the brand in person, and building genuine relationships within gyms, climbing centres, and fitness communities. If you enjoy being active, thrive on human interaction, and want a hands-on entry point into FMCG sales, this is an opportunity to build real commercial experience from day one.
The Basics:
- Salary: £28k-£30k
- Level: Graduate/entry-level opportunity
- Working Hours: Full-time
- Location: London, with travel around the capital as part of the role
- Reporting to: Head of Wholesale
- Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
The Role...
- Gym + Fitness Account Activation
- Proactively approach, open, and activate independent gyms and fitness venues across London and the UK
- Confidently introduce the brand, pitch its value, and convert gym owners into long-term wholesale customers
- Ensure strong product distribution and visibility across fitness environments
- Deliver in-gym activations, sampling sessions, and grassroots brand moments
- Relationship + Community Building
- Build authentic, face-to-face relationships with gym owners, personal trainers, coaches, and fitness communities
- Identify creative ways to embed the brand into gym culture, events, and training environments
- Act as a true brand ambassador, confidently representing the brand at gyms, climbing centres, and fitness events
- Spend time in the field — this role is about showing up, starting conversations, and being seen
- Commercial + Brand Execution
- Support the rollout of sport-focused product ranges and new SKUs
- Execute promotions in collaboration with wholesale partners
- Support brand presence through creative in-gym and community-led initiatives
- Develop core commercial, sales, and account management skills within FMCG
The Person...
- Recent graduate or post-graduate (this role is not suitable for senior or experienced FMCG or sales professionals)
- No prior FMCG or sales experience required — attitude and drive are essential
- Tenacious, confident, and resilient, with the ability to handle rejection and keep going
- Comfortable approaching people, starting conversations, and pitching face-to-face
- Strong interest in sport, fitness, outdoor adventure, or climbing
- Enjoys being out of the office and thrives in a fast-paced, hands-on, field-based role
- Naturally personable and happy representing a brand at events, activations, and weekends when required
- Organised, adaptable, and confident managing time and travel independently
- Passionate about health, wellness, and sustainability
- Curious, coachable, and motivated to build a long-term career in FMCG, sales, or brand development
Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
Graduate Sales Executive in London employer: Jobs In. Fitness
Contact Detail:
Jobs In. Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graduate Sales Executive in London
✨Tip Number 1
Get out there and network! Attend fitness events, workshops, or local gym meet-ups. It's all about making connections and showing your passion for the industry.
✨Tip Number 2
Practice your pitch! You’ll need to confidently introduce yourself and the brand. Role-play with friends or family to get comfortable with starting conversations.
✨Tip Number 3
Be proactive in reaching out to gyms and fitness centres. Don’t wait for opportunities to come to you; go out and create them! Show your enthusiasm and willingness to engage.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are eager to join our mission-led team.
We think you need these skills to ace Graduate Sales Executive in London
Some tips for your application 🫡
Show Your Passion: Make sure to express your enthusiasm for sport, fitness, and sustainability in your application. We want to see that you’re not just looking for any job, but that you genuinely care about the brand and its mission.
Be Personable: Since this role is all about building relationships, let your personality shine through in your written application. Use a friendly tone and don’t be afraid to show your unique character – we love authenticity!
Highlight Your Tenacity: We’re looking for someone who’s hungry and resilient. Share examples of times when you’ve faced challenges and how you’ve overcome them. This will help us see your drive and determination to succeed in a fast-paced environment.
Apply Through Our Website: Don’t forget to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Jobs In. Fitness
✨Know the Brand Inside Out
Before your interview, make sure you research the company thoroughly. Understand their mission, values, and product offerings. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Show Your Passion for Fitness
Since this role is all about building relationships in the fitness community, be prepared to share your personal experiences with sports, outdoor adventures, or fitness activities. Highlight any relevant experiences that demonstrate your enthusiasm and commitment to a healthy lifestyle.
✨Practice Your Pitch
As a Graduate Sales Executive, you'll need to pitch the brand effectively. Practice a short introduction about the brand and how you would approach gym owners. This will help you feel more confident during the interview and showcase your communication skills.
✨Prepare for Rejection Scenarios
This role requires resilience, so think about how you would handle rejection when approaching potential clients. Be ready to discuss past experiences where you've faced challenges and how you overcame them. This will demonstrate your tenacity and ability to bounce back.
