At a Glance
- Tasks: Drive digital growth and optimise campaigns for a luxury wellness brand.
- Company: Join a modern luxury wellness brand recognised by top publications.
- Benefits: Remote work, flexible hours, and competitive pay of £1,500 per month.
- Other info: Collaborate with senior leadership and enjoy a dynamic, innovative environment.
- Why this job: Make a real impact in a high-growth wellness business while honing your digital marketing skills.
- Qualifications: Experience with Google Ads, Meta Ads, and data analysis is essential.
The predicted salary is between 1500 - 1500 £ per month.
A modern luxury wellness brand, recognised by leading lifestyle and business publications, is seeking a commercially driven and performance-focused Freelance Digital Marketing Specialist. This is an ideal role for a digital marketer who thrives on driving measurable growth through intelligent performance marketing, strategic thinking, and continual optimisation. Working closely with the senior leadership team, they will take ownership of the business's digital acquisition strategy, ensuring every campaign delivers against commercial objectives while strengthening brand awareness and customer engagement.
The successful candidate will combine strategic oversight with hands-on execution, confidently managing paid media across Google Ads and Meta, analysing performance data, and continuously refining campaigns to maximise return on investment. They will understand how to balance premium brand positioning with commercial performance and be excited by the opportunity to make a tangible impact within an ambitious, high-growth wellness business.
The Role:
- Salary: £1,500 per month
- Working Hours: Approx. 16 hours per week (2 days)
- Location: Remote, with occasional meetings in London
- Reporting to: CEO / Senior Leadership
Responsibilities
- Digital Growth Strategy
- Develop and execute the overall digital marketing strategy, ensuring alignment with business objectives and growth targets.
- Identify opportunities to increase lead generation, customer acquisition, and member retention through digital channels.
- Continually review market trends, competitor activity, and emerging platforms to identify opportunities for innovation.
- Work collaboratively with the wider marketing team to ensure digital activity supports broader brand campaigns and business priorities.
- Performance Marketing
- Plan, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook & Instagram).
- Manage advertising budgets to maximise efficiency, ROAS, and customer acquisition.
- Continuously test audiences, messaging, creative, and landing pages to improve campaign performance.
- Monitor acquisition costs, conversion rates, and overall campaign effectiveness, making recommendations based on data.
- Website & Conversion Optimisation
- Review and optimise website content and landing pages to improve user experience and conversion.
- Support SEO best practices and identify opportunities to increase organic visibility.
- Ensure all digital touchpoints reflect the premium positioning of the business.
- Recommend improvements to the online customer journey to maximise enquiries and membership conversions.
- Analytics & Reporting
- Monitor campaign performance across all digital channels, providing regular reports and commercial insights.
- Analyse key metrics including ROAS, CPA, CPC, CTR, conversion rates, and lead quality.
- Use Google Analytics, Meta Business Suite, and other reporting tools to inform future strategy.
- Present clear recommendations that support business growth and marketing effectiveness.
- Cross-Functional Collaboration
- Collaborate with marketing, operations, and leadership teams to ensure campaigns support wider business initiatives.
- Provide guidance on digital best practice across content, campaigns, and online communications.
- Stay informed of emerging digital trends and proactively introduce new opportunities that support business growth.
The Person You Are:
- A commercially minded digital marketer who enjoys solving business challenges through data and performance.
- Strategic enough to build growth plans, while remaining hands-on in campaign execution.
- Curious, analytical, and constantly looking for opportunities to improve performance.
- Comfortable working independently while acting as a trusted marketing partner to senior leadership.
- Passionate about premium wellness, hospitality, and consumer experience.
Must-Have Experience:
- Proven experience managing and optimising Google Ads and Meta Ads campaigns with demonstrable commercial success.
- Strong understanding of paid media strategy, customer acquisition, and conversion optimisation.
- Experience using Google Analytics (GA4), Meta Business Suite, and reporting dashboards.
- Ability to interpret campaign data and translate insights into commercial recommendations.
- Experience managing marketing budgets and delivering measurable ROI.
- Excellent communication skills with the ability to explain digital performance to non-technical stakeholders.
Highly Desirable:
- Experience within boutique fitness, wellness, hospitality, or luxury lifestyle brands.
- Knowledge of SEO, CRO, and digital customer journeys.
- Experience with CRM and email marketing platforms such as Xplor Growth or Klaviyo.
- Understanding of membership or subscription-based business models.
Freelance Digital Marketing Specialist in London employer: Jobs in Fitness
Join a pioneering luxury wellness destination in Chelsea, where you will have the unique opportunity to shape a transformative guest experience from the ground up. With a strong focus on employee development and a vibrant team culture, this role offers significant growth potential as the business expands across London. Embrace a dynamic work environment that values exceptional service and operational excellence, making it an ideal place for passionate hospitality leaders to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Digital Marketing Specialist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Digital Marketing Specialist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Jobs in Fitness.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Jobs in Fitness and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Digital Marketing Specialist at Jobs in Fitness.
How to prepare for a job interview at Jobs in Fitness
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Jobs in Fitness.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Jobs in Fitness. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Jobs in Fitness.
