Fractional Financial Director in London

An exciting opportunity has arisen for a commercially driven and strategically minded Fractional Finance Director to join a fast-growing luxury wellness brand at a pivotal stage of its expansion journey. This is far more than a traditional finance role. The business is seeking a forward-thinking financial leader who not only understands the numbers, but can translate financial insight into commercial action - someone who can identify patterns, unlock opportunities, challenge assumptions and help shape the strategic direction of the business.

As a trusted advisor to the leadership team, you will play a critical role in driving sustainable growth, improving profitability, strengthening operational performance, and building the financial infrastructure needed to scale confidently. This fractional opportunity is ideal for a senior finance professional who thrives in entrepreneurial, high-growth environments and enjoys balancing hands-on financial leadership with strategic influence. Prior work with a luxury wellness or fitness brand is essential.

The Role

• Salary: Competitive (pro-rated / day rate)
• Working Pattern: Fractional / Part-time (flexible)
• Location: West London (hybrid working)
• Reporting to: Founder / CEO

Scope: Strategic finance, commercial insight & financial leadership

The Opportunity

Operating within a dynamic multi-site, experience-led wellness business, the Finance Director will bring commercial clarity, strategic oversight, and financial rigor across every area of the organisation. You will act as both a strategic partner and operational leader — helping the business understand where it creates value, where efficiencies can be unlocked, and how financial planning can directly support ambitious commercial goals. The successful candidate will combine analytical excellence with commercial instinct, using data to influence decisions, improve performance, and drive long-term success.

Strategic Financial Leadership

• Partner closely with the Founder and senior leadership team to shape business strategy and support ambitious growth plans.
• Translate financial performance into meaningful commercial insight that drives decision-making across the business.
• Develop and implement financial strategies aligned with expansion objectives, profitability targets, and long-term value creation.
• Provide robust analysis on business performance, opportunities, trends, and operational risks.
• Act as a trusted advisor across both strategic planning and day-to-day commercial decision-making.
• Lead budgeting, forecasting, scenario planning, and long-range financial modelling.
• Build sophisticated yet practical financial models to support scaling, investment decisions, and future growth.
• Develop reporting frameworks and KPI dashboards that provide visibility across revenue, profitability, labour, operational costs, and site performance.
• Analyse trends and patterns within the business to identify opportunities for revenue growth, cost optimisation, and improved operational efficiency.
• Deliver insightful performance reporting with clear recommendations and actionable next steps.

Commercial + Operational Finance

• Work cross-functionally with operational leaders to improve margins, increase efficiency, and optimise business performance.
• Evaluate pricing strategies, customer economics, membership models, and ancillary revenue streams.
• Identify creative and commercially robust ways to reduce costs without compromising customer experience or growth potential.
• Support investment appraisal, business cases, and new site feasibility analysis.
• Drive a culture of commercial accountability across the organisation.

Cashflow + Financial Control

• Oversee cashflow forecasting and working capital management to ensure strong financial health and resilience.
• Implement and strengthen financial controls, governance frameworks, and operational processes.
• Ensure accurate and timely financial reporting across the business.
• Manage financial risk and maintain compliance with statutory and regulatory obligations.
• Build scalable financial discipline appropriate for a rapidly growing business.

Growth + Investment Support

• Support fundraising activity, investor reporting, and financial due diligence processes.
• Produce high-quality board reporting and strategic financial presentations.
• Build confidence among investors, stakeholders, and leadership through clear financial visibility and credible forecasting.
• Support strategic initiatives, partnerships, and expansion opportunities with commercially grounded financial analysis.

Systems + Process Improvement

• Review, optimise, and modernise financial systems, reporting tools, and operational processes.
• Improve the quality, accessibility, and use of financial data across the organisation.
• Introduce scalable processes and automation to support continued growth.
• Ensure the finance function evolves alongside the business and remains agile, efficient, and future-focused.

The Person

You are a commercially astute Finance Director who thrives in fast-paced, entrepreneurial environments. A strategic thinker who can connect financial planning with real commercial outcomes. Naturally analytical, with the ability to spot trends, identify inefficiencies, and solve problems creatively. Comfortable moving between high-level strategy and hands-on execution. A confident communicator who can simplify complex financial information for non-financial stakeholders. Energised by growth, transformation, and building structure within ambitious businesses. Someone who challenges constructively, influences positively, and brings clarity to decision-making.

Must have experience

• Proven experience as a Finance Director, Head of Finance, or senior financial leader within a scaling or high-growth business.
• Strong expertise in financial planning, forecasting, modelling, and commercial analysis.
• Demonstrated success partnering with founders, CEOs, and leadership teams in a strategic capacity.
• Experience improving profitability, driving efficiencies, and implementing scalable financial processes.
• Strong understanding of cashflow management, financial controls, and operational finance.
• Experience supporting multi-site, hospitality, wellness, fitness, leisure, or consumer-led businesses is highly desirable.
• Track record of balancing strategic oversight with operational delivery in dynamic environments.

Success Metrics

• Clear financial visibility and meaningful performance insight across the business.
• Improved profitability, margins, and operational efficiency.
• Strong financial planning, forecasting, and cashflow discipline.
• Commercially informed decision-making across leadership teams.
• Scalable systems, controls, and financial infrastructure to support growth.
• Increased confidence from stakeholders, investors, and leadership.

Why Join?

This is a rare opportunity to step into a genuinely influential role within a high-growth wellness business with ambitious plans and significant potential on a global scale! You will have the flexibility and autonomy of a fractional position while playing a meaningful role in shaping strategy, driving performance, and building the foundations for long-term success. For a commercially minded finance leader who enjoys combining strategic thinking with operational impact, this role offers the chance to make a visible difference in a business entering an exciting phase of growth.