At a Glance
- Tasks: Lead and optimise digital marketing across CRM, website, and performance channels.
- Company: Join a growing, customer-focused business in Central London.
- Benefits: Enjoy free classes, discounted services, and a competitive salary.
- Other info: Work in a fast-paced environment with excellent career growth opportunities.
- Why this job: Shape impactful campaigns and enhance the digital customer journey.
- Qualifications: Significant hands-on digital marketing experience and strong analytical skills.
The predicted salary is between 50000 - 55000 £ per year.
An exciting opportunity has arisen for an experienced Digital Marketing Manager to lead and optimise digital marketing activity across CRM, website, search and paid performance channels. Reporting to the Head of Marketing, this role is responsible for driving customer acquisition, engagement, conversion and retention through data-led digital marketing strategies and exceptional campaign execution.
The Basics:
- Salary: £50-£55k
- Hours: Full-time (40 hours per week)
- Location: Central London (2/3 days in the office)
- Benefits: free classes, discounted services + more!
This is a fantastic opportunity to join a growing, customer-focused business where digital marketing plays a central role in commercial success. The successful candidate will have the autonomy to shape lifecycle marketing, enhance the digital customer journey and work collaboratively across the business to deliver impactful campaigns that strengthen brand performance and customer loyalty.
The Role:
- Digital Marketing: Lead and deliver digital marketing activity across CRM, website, paid media and Google channels. Develop and optimise customer acquisition, conversion and retention strategies. Monitor performance, analyse data and implement improvements to maximise ROI. Support the wider marketing strategy through integrated digital campaigns.
- CRM + Lifecycle Marketing: Own the CRM and lifecycle marketing strategy across email, SMS, app and automation. Build, optimise and report on customer journeys, segmentation and personalised communications. Develop newsletters, automated campaigns and retention initiatives that increase customer lifetime value.
- Website + Performance: Manage website content and optimisation to improve user experience and conversion. Support SEO, paid search and local search activity alongside agency partners. Deliver landing pages and digital content that support campaigns and commercial objectives.
- Campaigns + Insights: Plan and execute integrated digital campaigns aligned with business priorities. Track campaign performance and customer behaviour, using insights to inform future activity. Collaborate with internal stakeholders to ensure campaigns are delivered effectively and consistently.
The Person:
The ideal candidate will have significant hands-on digital marketing experience with strong expertise in CRM, marketing automation, website optimisation and performance marketing. They will be commercially minded, analytical and highly organised, with excellent copywriting and project management skills. Confident working with data, cross-functional stakeholders and external partners, they will thrive in a fast-paced environment and be passionate about delivering exceptional customer experiences through digital marketing.
Digital Marketing Manager in London employer: Jobs in Fitness
Join a dynamic and customer-centric company in Central London as a Digital Marketing Manager, where you will have the opportunity to lead innovative digital marketing strategies that drive customer engagement and brand loyalty. With a supportive work culture that values collaboration and creativity, you will benefit from professional growth opportunities, free classes, and discounted services, all while enjoying the vibrant atmosphere of the city. This role offers the perfect blend of autonomy and teamwork, making it an ideal environment for passionate marketers looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobs in Fitness and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobs in Fitness are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobs in Fitness on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobs in Fitness. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobs in Fitness. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobs in Fitness:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobs in Fitness’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobs in Fitness
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobs in Fitness will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobs in Fitness, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
