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For Companies At a Glance
- Tasks: Lead and inspire a high-performing sales team while driving growth in wholesale and fitness channels.
- Company: Join an award-winning FMCG challenger brand focused on health, fitness, and sustainability.
- Benefits: Enjoy competitive salary, fitness perks, remote work options, and exciting team experiences.
- Why this job: Make a real impact in a dynamic industry while shaping the future of wellness and energy.
- Qualifications: 3+ years in FMCG with strong leadership and commercial skills.
- Other info: Opportunity for career growth in a vibrant, innovative environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
An award-winning, high-growth FMCG challenger brand is seeking an exceptional Head of Wholesale & Field to accelerate its expansion across the UK. Operating at the intersection of impulse retail, fitness and wellness, the business has established itself as a category leader within natural energy and is recognised for its strong sustainability credentials. This is a pivotal leadership role, responsible for driving commercial growth across wholesale, gym and field sales channels while building best-in-class execution on the ground.
The Basics:
- Salary: Competitive, experience dependent
- Working Hours: Full-time
- Location: London, hybrid available
- Reporting to: Head of Sales
- Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
The Role...
- Wholesale + Account Leadership
- Own and grow key wholesale accounts across impulse and sport/fitness channels
- Develop and execute joint business plans with strategic partners
- Drive distributor performance, particularly across major UK metro areas, with clear availability and distribution targets
- Negotiate trade terms, pricing, and promotional investment to balance growth with long‑term profitability
- Act as the internal voice of the customer, influencing commercial and strategic decision‑making
- Field Sales + Team Leadership
- Lead, inspire, and develop a high‑performing national field sales team
- Build and deliver a structured expansion plan for field headcount, with clear ROI and performance metrics
- Establish best‑in‑class in‑store execution across convenience, grocery, and fitness environments
- Set, track, and optimise KPIs focused on distribution gains, execution standards, and activation quality
- Coach and develop team members to consistently exceed commercial and execution targets
- Fitness + Wellness Growth
- Own relationships with sport and fitness wholesalers, driving volume across premium gyms, independents, and health‑focused retailers
- Build and scale a dedicated gym strategy to secure long‑term presence in a competitive fitness landscape
- Identify and win new national gym and leisure accounts
- Collaborate closely with marketing teams to deliver impactful fitness‑led activations, events, and affiliate programmes
- Leverage industry networks of personal trainers, gym owners, and fitness influencers to amplify brand presence
- Commercial Strategy + P&L Ownership
- Full ownership of the wholesale and field channel P&L
- Drive profitable growth through disciplined forecasting, investment planning, and ROI management
- Use commercial data and insights (e.g. EPOS, Nielsen, Kantar) to inform strategy and decision‑making
The Person...
- Minimum 3+ years’ experience in FMCG, ideally within impulse, sports retail, or wellness
- Proven experience managing national accounts and/or leading field sales teams
- Strong commercial acumen with demonstrable P&L ownership
- Confident negotiator with a track record of building long‑term customer partnerships
- Highly data‑literate, comfortable using EPOS and syndicated data to drive action
- Inspirational, hands‑on leader with the ability to motivate and develop high‑performing teams
- Strategic thinker with a strong executional mindset
- Genuine passion for health, fitness, and sustainability
Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
Head of Wholesale + Field employer: Jobs in Fitness
Contact Detail:
Jobs in Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Wholesale + Field
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join fitness and wellness groups, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to highlight your experience in FMCG and field sales. Share specific examples of how you've driven growth and built relationships. We want to see your passion for health and sustainability shine through!
✨Prepare for the Interview
Do your homework before any interview! Research the company’s values, their products, and recent news. We want you to come across as genuinely interested and knowledgeable about their mission in the fitness and wellness space.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of Wholesale + Field
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Wholesale & Field. Highlight your experience in FMCG, especially in impulse and sports retail, and don’t forget to showcase your P&L ownership skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about health, fitness, and sustainability. Share specific examples of how you've driven growth in previous roles.
Showcase Your Leadership Skills: We want to see how you’ve inspired and developed high-performing teams. Include anecdotes that demonstrate your ability to lead and motivate others, especially in field sales environments.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Jobs in Fitness
✨Know Your Numbers
Make sure you’re familiar with key metrics and data relevant to the FMCG sector, especially around P&L management. Be ready to discuss how you've used data to drive decisions in previous roles, as this will show your commercial acumen.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership experience, particularly in managing field sales teams. Think about specific situations where you inspired your team or improved performance, as this role requires a hands-on leader who can motivate others.
✨Understand the Market Landscape
Research the current trends in impulse retail, fitness, and wellness. Be prepared to discuss how you would approach building relationships with wholesalers and gyms, and what strategies you would implement to secure long-term partnerships.
✨Align with Their Values
This company values sustainability and health, so be ready to share your passion for these areas. Discuss any relevant experiences or initiatives you've been involved in that align with their mission, as cultural fit is just as important as skills.
