Head of Marketing

An extraordinary opportunity awaits you to become the Head of Marketing for a new members’ club that redefines wellness. With unique class concepts, bespoke recovery treatments, and an innovative contrast therapy journey, this brand offers a complete wellness experience. Carefully designed spaces blend architecture, art, and functionality to enhance every visit. This pivotal role offers the chance to shape the future of a bold, dynamic, and purpose-driven brand committed to fitness, wellness, and relaxation.

As Head of Marketing, you will oversee the development and execution of transformative marketing strategies to position the brand as a market leader. You will drive lead acquisition, boost membership retention and growth, and elevate the member experience across all brand touch points. This role is ideal for a marketing leader with a proven track record in the leisure, fitness, wellness, or health sectors, looking to create meaningful impact in a fast-paced, innovative environment.

The Role:

• Salary: £55,000
• Working Hours: 40 hours per week
• Leave: 25 days per annum (plus bank holidays)
• Experience: Prior work with a wellness or fitness brand is essential

Reporting to:

• The CEO

Key Responsibilities

1. Marketing Leadership and Strategy:

• Define and lead the marketing vision, ensuring alignment with the company’s objectives and values.
• Develop and implement a robust, omni-channel marketing strategy to strengthen brand presence and differentiate the portfolio in a competitive market.
• Leverage market insights, member feedback, and industry trends to refine marketing initiatives and drive long-term growth.

2. Brand Development and Campaign Management:

• Oversee the creation of innovative, high-impact campaigns across digital, social media, email, print, and events.
• Partner with creative teams to deliver engaging content and visually impactful marketing materials.
• Monitor campaign performance through data analysis, optimising strategies for maximum ROI.

3. Digital Excellence:

• Lead the brand’s online strategy, optimising website performance, SEO/SEM, and digital advertising efforts.
• Ensure impactful social media campaigns to grow community engagement and support membership goals.
• Work closely with the Social Media Manager to align content and campaigns with overall brand messaging.

4. Community and Member Engagement:

• Cultivate strong partnerships with local businesses, influencers, and media to amplify community presence.
• Spearhead events and activations that resonate with members, fostering a sense of belonging.
• Collaborate with studio teams to create and promote unique programming, workshops, and challenges.

5. Membership Growth and Retention:

• Develop targeted strategies to acquire new members while ensuring high retention rates.
• Work with commercial teams to design compelling membership promotions and offers.
• Utilise membership data to identify trends and opportunities for continuous improvement.

6. Team Leadership:

• Build and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
• Set clear goals and provide ongoing feedback, enabling professional development and ensuring alignment with business priorities.

7. Financial and Performance Management:

• Oversee the marketing budget, ensuring optimal allocation of resources and a strong return on investment.
• Track key performance indicators, providing regular reports on campaign effectiveness and financial performance.

8. Technology and Tools Management:

• Drive the effective use of marketing technology, ensuring the team leverages software platforms like MBO and Hubspot to maximise results.

Success Metrics:

• Development and execution of innovative marketing campaigns driving measurable lead generation and conversion.
• Achievement of membership acquisition, retention, and satisfaction targets.
• Consistent growth in brand awareness, evidenced by increased social media following, engagement, and positive reviews.
• Attainment of key performance indicators such as ROI, click-through rates, and footfall.
• Effective budget management, ensuring marketing activities align with business priorities.
• Fostering a high-performing, engaged, and motivated marketing team.

The Ideal Candidate:

• Minimum 4 years of strategic marketing and project management experience, with expertise in brand management, content marketing, and digital strategy.
• Demonstrated success in leading marketing teams and cross-functional projects within the leisure, wellness, or fitness industry.
• Exceptional communication and storytelling skills, with the ability to think both strategically and creatively.
• Strong analytical acumen and experience in leveraging data to drive marketing decisions and report campaign performance.
• Proficient in current marketing technologies and tools, with a track record of optimising workflows and scaling innovative solutions.
• Highly adaptable, proactive, and results-oriented, capable of thriving in a fast-paced, entrepreneurial environment.
• Collaborative team player with excellent stakeholder management skills and a solutions-focused mindset.

This is your opportunity to take ownership of an exciting brand at a launch stage and make a lasting impact in the fitness and wellness space. If you are passionate about creating meaningful connections and driving transformative marketing strategies, we’d love to hear from you.

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