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For Companies At a Glance
- Tasks: Activate gyms, build relationships, and represent a vibrant fitness brand.
- Company: Fast-growing FMCG brand focused on sport, adventure, and sustainability.
- Benefits: Competitive salary, fitness access, remote work allowance, and team experiences.
- Why this job: Kickstart your career in FMCG sales while being active and engaging with communities.
- Qualifications: Recent graduate with a passion for fitness and a tenacious attitude.
- Other info: Dynamic field role with opportunities for personal and professional growth.
The predicted salary is between 24000 - 36000 £ per year.
A fast-growing, mission-led FMCG brand operating at the intersection of sport, outdoor adventure, and sustainability is hiring a Graduate Business Development Executive to help accelerate its presence across the UK fitness landscape. This is a high-energy, field-based graduate role for someone who is hungry, tenacious, and not afraid to put themselves out there. You’ll be on the ground, opening doors, starting conversations, representing the brand in person, and building genuine relationships within gyms, climbing centres, and fitness communities. If you enjoy being active, thrive on human interaction, and want a hands-on entry point into FMCG sales, this is an opportunity to build real commercial experience from day one.
The Basics:
- Salary: £28k-£30k
- Level: Graduate/entry-level opportunity!
- Working Hours: Full-time
- Location: London, with travel around the capital as part of role
- Reporting to: Head of Wholesale
- Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
The Role...
- Gym + Fitness Account Activation
- Proactively approach, open, and activate independent gyms and fitness venues across London and the UK
- Confidently introduce the brand, pitch its value, and convert gym owners into long-term wholesale customers
- Ensure strong product distribution and visibility across fitness environments
- Deliver in-gym activations, sampling sessions, and grassroots brand moments
- Relationship + Community Building
- Build authentic, face-to-face relationships with gym owners, personal trainers, coaches, and fitness communities
- Identify creative ways to embed the brand into gym culture, events, and training environments
- Act as a true brand ambassador, confidently representing the brand at gyms, climbing centres, and fitness events
- Spend time in the field — this role is about showing up, starting conversations, and being seen
- Commercial + Brand Execution
- Support the rollout of sport-focused product ranges and new SKUs
- Execute promotions in collaboration with wholesale partners
- Support brand presence through creative in-gym and community-led initiatives
- Develop core commercial, sales, and account management skills within FMCG
The Person...
- Recent graduate or post-graduate (this role is not suitable for senior or experienced FMCG or sales professionals)
- No prior FMCG or sales experience required — attitude and drive are essential
- Tenacious, confident, and resilient, with the ability to handle rejection and keep going
- Comfortable approaching people, starting conversations, and pitching face-to-face
- Strong interest in sport, fitness, outdoor adventure, or climbing
- Enjoys being out of the office and thrives in a fast-paced, hands-on, field-based role
- Naturally personable and happy representing a brand at events, activations, and weekends when required
- Organised, adaptable, and confident managing time and travel independently
- Passionate about health, wellness, and sustainability
- Curious, coachable, and motivated to build a long-term career in FMCG, sales, or brand development
Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
Graduate Sales Executive (Sport + Fitness) employer: Jobs in Fitness
Contact Detail:
Jobs in Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graduate Sales Executive (Sport + Fitness)
✨Tip Number 1
Get out there and network! Attend fitness events, workshops, or local gym meet-ups. It's all about making those face-to-face connections that can lead to opportunities.
✨Tip Number 2
Be proactive in your approach. Don’t wait for opportunities to come to you; go out and create them! Visit gyms, introduce yourself, and pitch the brand confidently.
✨Tip Number 3
Show your passion for sport and fitness. When chatting with potential contacts, let your enthusiasm shine through. People love to connect with someone who genuinely cares about what they do.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for fresh talent ready to make an impact in the fitness world.
We think you need these skills to ace Graduate Sales Executive (Sport + Fitness)
Some tips for your application 🫡
Show Your Passion: Let your love for sport, fitness, and sustainability shine through in your application. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our mission.
Be Authentic: When writing your application, be yourself! We value authenticity, so don’t be afraid to share your personal experiences and how they relate to the role. It’s all about building genuine connections, right?
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that align with the Graduate Sales Executive role. We’re looking for tenacity and drive, so showcase those qualities!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and ready to take the first step in your career!
How to prepare for a job interview at Jobs in Fitness
✨Know Your Brand
Before the interview, dive deep into the company's mission and values. Understand their products and how they fit into the fitness landscape. This will help you speak confidently about why you want to be a part of their journey and how you can contribute.
✨Show Your Passion for Fitness
Since this role is all about sport and fitness, make sure to express your enthusiasm for these areas. Share personal experiences or stories that highlight your active lifestyle and how it aligns with the brand's ethos. This will show them you're not just looking for any job, but this specific opportunity.
✨Practice Your Pitch
As you'll be pitching the brand to gym owners and fitness communities, practice your pitch beforehand. Prepare a short, engaging introduction about the brand and its value. Role-play with a friend to get comfortable with starting conversations and handling questions.
✨Be Ready for Rejection
In sales, rejection is part of the game. During the interview, demonstrate your resilience and tenacity. Share examples of times you've faced challenges and how you bounced back. This will show them you have the right mindset for a field-based role.