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- Tasks: Lead social media strategy, create engaging content, and grow a vibrant fitness community.
- Company: Dynamic brand in the fast-growing fitness events space.
- Benefits: Competitive salary, remote work, travel opportunities, and a creative work environment.
- Why this job: Join a passionate team and make an impact in the fitness community through social media.
- Qualifications: Experience in managing social media accounts and creating short-form content.
- Other info: Fast-paced role with opportunities for creativity and collaboration.
The predicted salary is between 40000 - 40000 £ per year.
An exciting opportunity awaits a socially native, creatively driven Social Media Manager to take ownership of the digital presence for one of the most dynamic and fast-growing brands in the fitness events space. This is a role for someone who doesn’t just watch the industry - they live it. Someone who actively participates in fitness events, understands the mindset of competitors, and knows how to capture that intensity, community, and energy in a way that drives real-world participation.
Sitting at the intersection of fitness, sport, and live experiences, the Social Media Manager will lead the brand’s social strategy, content creation, and community growth, turning moments on the ground into content that people want to be part of.
The Role:
- Salary: £40,000
- Working Hours: 40 hours p/w (minimum)
- Remote working
- Opportunity to travel!
Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.
Social Media Strategy & Growth
- Own and execute the social media strategy across Instagram, TikTok, YouTube, and emerging platforms.
- Build a content engine that drives awareness, engagement, and participation.
- Identify growth opportunities across organic, paid, and community-led channels.
- Stay ahead of trends, platform shifts, and cultural moments to keep content fresh and relevant.
Content Creation & Event-Led Storytelling
- Lead the creation of high-impact, social-first content, with a strong focus on short-form video.
- Capture and produce content at live events, competitions, and activations.
- Translate real-world energy into compelling digital narratives that drive FOMO and participation.
- Balance high-quality production with reactive, in-the-moment content.
Community & Audience Engagement
- Build and nurture an engaged, loyal, and high-energy community.
- Act as the brand’s voice across comments, DMs, and conversations.
- Engage with athletes, participants, influencers, and partners to strengthen relationships and visibility.
- Turn followers into participants, and participants into advocates.
Performance & Optimisation
- Track and analyse social performance, engagement, and growth metrics.
- Use data to refine content strategy, improve reach, and drive conversion.
- Continuously test formats, messaging, and creative approaches.
Partnerships & Influencer Collaboration
- Work with athletes, creators, and fitness influencers to amplify reach and credibility.
- Support partnerships and event activations through social content and collaboration.
- Identify and build relationships with key voices within the fitness and competition space.
Creative Collaboration
- Work closely with marketing, events, and production teams to align campaigns and messaging.
- Contribute to creative direction, campaign ideas, and content planning.
- Ensure brand consistency across all social touch points.
The Person:
- A social-first thinker who understands how to build attention and community in today’s digital landscape.
- Energised by live environments - you thrive in fast-paced, high-energy event settings.
- Creative, proactive, and confident bringing ideas to life quickly.
- Highly organised and able to manage multiple content streams simultaneously.
- Passionate about fitness, competition, and community-led experiences.
Must-Have Experience:
- Proven experience managing and growing social media accounts for a brand, agency, or creator.
- Strong understanding of short-form content (Reels, TikTok, YouTube Shorts).
- Experience capturing and creating content in live environments or events.
- Ability to analyse performance data and optimise content strategy accordingly.
- Experience working with influencers, creators, or brand ambassadors.
Social Media Manager in Edinburgh employer: Jobs In. Fitness
Contact Detail:
Jobs In. Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Edinburgh
✨Tip Number 1
Get social! Engage with the brand on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in their community. This not only gets you noticed but also gives you a feel for their vibe.
✨Tip Number 2
Network like a pro! Attend fitness events or webinars where the brand is involved. Meeting people face-to-face can create lasting impressions and open doors. Plus, it’s a great way to showcase your passion for the industry!
✨Tip Number 3
Show off your skills! Create a mini portfolio of your best social media content. Whether it’s videos, graphics, or campaigns, having tangible examples of your work can really set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Social Media Manager in Edinburgh
Some tips for your application 🫡
Show Your Passion for Fitness: When you're writing your application, let your love for fitness shine through! Share your experiences with fitness events and how they inspire you. We want to see that you live and breathe the industry, so don’t hold back!
Be Creative in Your Content: Since this role is all about social media and content creation, make sure your application reflects your creative flair. Use engaging language and maybe even a unique format to showcase your skills. Remember, we’re looking for someone who can turn ideas into captivating content!
Highlight Your Social Media Savvy: Don’t forget to mention your experience with various social media platforms! Talk about how you've grown accounts or engaged communities in the past. We want to know how you can bring that expertise to our brand and help us thrive online.
Tailor Your Application: Make sure to customise your application for this specific role. Refer to the job description and align your skills and experiences with what we’re looking for. A tailored application shows us you’re genuinely interested and have put in the effort!
How to prepare for a job interview at Jobs In. Fitness
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially around Instagram, TikTok, and YouTube. This will show that you’re not just a user but someone who actively engages with these platforms.
✨Showcase Your Creativity
Prepare a portfolio of your best work that highlights your content creation skills, particularly short-form videos. Bring examples of how you've captured live events or created engaging narratives that resonate with audiences. This is your chance to demonstrate your creative flair!
✨Engage with the Community
Be ready to discuss how you’ve built and nurtured online communities in the past. Share specific examples of how you’ve interacted with followers, turned them into participants, and fostered loyalty. This will illustrate your understanding of community engagement, which is crucial for this role.
✨Data-Driven Mindset
Brush up on your analytical skills! Be prepared to talk about how you’ve used data to refine your social media strategies. Discuss any metrics you’ve tracked and how they influenced your content decisions. This shows you can blend creativity with performance optimisation.