At a Glance
- Tasks: Drive community engagement and brand awareness through creative social media and local marketing initiatives.
- Company: Join a premium health and wellness brand with a vibrant community focus.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal growth.
- Other info: Fast-paced environment with exciting projects and collaborative culture.
- Why this job: Be part of a dynamic team making a real impact in the wellness industry.
- Qualifications: 4+ years in marketing or social media, with a passion for wellness and fitness.
The predicted salary is between 45000 - 50000 £ per year.
We’re partnering with a premium health and wellness business to find a highly organised, creative and action‑oriented Social Media + Community Marketing Manager. This is a hands‑on role within a fast‑paced marketing team, focused on driving community engagement, studio traffic, customer loyalty and brand awareness through compelling social content, local activations, partnerships and events.
The successful candidate will thrive in a dynamic environment where no two days look the same. You’ll be comfortable balancing planned campaigns with reactive opportunities, collaborating across multiple locations, and bringing fresh ideas to life quickly and effectively.
The Company: Our client is an established and growing wellness brand with multiple studio locations across London, offering a premium customer experience focused on movement, recovery, and wellbeing. With a strong community‑led approach and an ambitious growth journey ahead, the business is investing heavily in organic marketing, customer engagement and innovative content strategies. The environment is collaborative, entrepreneurial and ideal for someone who enjoys being close to the action and making a visible impact.
Salary: £45,000 - £50,000 (DoE)
Working Hours: 40 hours p/w (minimum) - flexible across HQ, studio and home
Reporting to: Head of Marketing
Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.
The Role... Reporting into the Head of Marketing, this role will take ownership of local marketing initiatives and organic social media activity across multiple studio locations. The position is heavily execution‑focused, combining content creation, community engagement, partnerships, events, and studio support. Key responsibilities include:
- Social Media + Content: Own and manage the organic social media calendar across multiple platforms. Create engaging, on‑brand content including photography, video, reels, and stories. Film and edit reactive social content using accessible tools such as CapCut and Canva. Develop audience‑specific content aligned to wider marketing campaigns. Monitor performance metrics, produce weekly reporting, and identify optimisation opportunities. Support influencer and ambassador activity to drive brand awareness and customer acquisition. Work closely with internal teams to ensure messaging consistency across all channels.
- Community Marketing + Activations: Plan and deliver local marketing activations across studio locations. Support studio teams with promotional activity, communications, and marketing materials. Build partnerships with relevant brands, fitness communities, and local organisations. Create events and community initiatives that drive engagement, retention, and first‑time visits. Act as a key marketing contact for studio managers and frontline teams.
- Campaign + Brand Support: Assist with the execution of wider marketing campaigns and promotions. Coordinate marketing collateral, studio signage, and printed materials. Support internal engagement initiatives and encourage team participation in content creation. Stay informed on wellness and fitness industry trends to identify new opportunities and ideas.
This role will suit someone who enjoys being both strategic and hands‑on — equally comfortable planning campaigns and filming content on‑site.
The Person... We’re looking for someone energetic, adaptable and highly organised, with a genuine passion for wellness, fitness or lifestyle brands. The ideal candidate will have:
- Minimum 4 years’ experience within marketing, social media, or community‑focused roles.
- Experience working within health, wellness, fitness, hospitality, or lifestyle sectors.
- Strong understanding of organic social media and content creation.
- Confidence creating video‑first content using mobile devices and editing tools.
- Experience managing multiple projects, stakeholders, and locations simultaneously.
- Excellent communication and relationship‑building skills.
- A proactive, solutions‑focused mindset with the ability to work autonomously.
- Strong organisational skills and attention to detail.
- Confidence working within a fast‑moving, collaborative environment.
- Additional experience with partnerships, events, or local marketing campaigns would be highly advantageous.
Social Media + Community Marketing Manager in City of Westminster employer: Jobs in Fitness
Join a dynamic and innovative wellness brand that prioritises community engagement and personal growth. With multiple studio locations across London, this company fosters a collaborative and entrepreneurial work culture, offering flexible working arrangements and opportunities for creative expression. Employees are encouraged to make a tangible impact through hands-on marketing initiatives, while benefiting from a supportive environment that values wellness and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media + Community Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobs in Fitness and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobs in Fitness are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobs in Fitness on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobs in Fitness. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media + Community Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobs in Fitness. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobs in Fitness:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobs in Fitness’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobs in Fitness
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobs in Fitness will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobs in Fitness, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
