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- Tasks: Lead social media strategy, create engaging content, and grow a vibrant fitness community.
- Company: Join a fast-growing brand in the exciting fitness events space.
- Benefits: Competitive salary, remote work, travel opportunities, and a dynamic work environment.
- Why this job: Be at the forefront of fitness culture and inspire real-world participation.
- Qualifications: Experience in social media management and content creation, especially in live settings.
- Other info: Perfect for creative, fitness enthusiasts who thrive in high-energy environments.
The predicted salary is between 40000 - 40000 £ per year.
An exciting opportunity awaits a socially native, creatively driven Social Media Manager to take ownership of the digital presence for one of the most dynamic and fast-growing brands in the fitness events space. This is a role for someone who doesn’t just watch the industry - they live it. Someone who actively participates in fitness events, understands the mindset of competitors, and knows how to capture that intensity, community, and energy in a way that drives real-world participation.
Sitting at the intersection of fitness, sport, and live experiences, the Social Media Manager will lead the brand’s social strategy, content creation, and community growth, turning moments on the ground into content that people want to be part of.
The Role:
- Salary: £40,000
- Working Hours: 40 hours p/w (minimum)
- Remote working
- Opportunity to travel!
Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.
Social Media Strategy & Growth
- Own and execute the social media strategy across Instagram, TikTok, YouTube, and emerging platforms.
- Build a content engine that drives awareness, engagement, and participation.
- Identify growth opportunities across organic, paid, and community-led channels.
- Stay ahead of trends, platform shifts, and cultural moments to keep content fresh and relevant.
Content Creation & Event-Led Storytelling
- Lead the creation of high-impact, social-first content, with a strong focus on short-form video.
- Capture and produce content at live events, competitions, and activations.
- Translate real-world energy into compelling digital narratives that drive FOMO and participation.
- Balance high-quality production with reactive, in-the-moment content.
Community & Audience Engagement
- Build and nurture an engaged, loyal, and high-energy community.
- Act as the brand’s voice across comments, DMs, and conversations.
- Engage with athletes, participants, influencers, and partners to strengthen relationships and visibility.
- Turn followers into participants, and participants into advocates.
Performance & Optimisation
- Track and analyse social performance, engagement, and growth metrics.
- Use data to refine content strategy, improve reach, and drive conversion.
- Continuously test formats, messaging, and creative approaches.
Partnerships & Influencer Collaboration
- Work with athletes, creators, and fitness influencers to amplify reach and credibility.
- Support partnerships and event activations through social content and collaboration.
- Identify and build relationships with key voices within the fitness and competition space.
Creative Collaboration
- Work closely with marketing, events, and production teams to align campaigns and messaging.
- Contribute to creative direction, campaign ideas, and content planning.
- Ensure brand consistency across all social touch points.
The Person:
- A social-first thinker who understands how to build attention and community in today’s digital landscape.
- Energised by live environments - you thrive in fast-paced, high-energy event settings.
- Creative, proactive, and confident bringing ideas to life quickly.
- Highly organised and able to manage multiple content streams simultaneously.
- Passionate about fitness, competition, and community-led experiences.
Must-Have Experience:
- Proven experience managing and growing social media accounts for a brand, agency, or creator.
- Strong understanding of short-form content (Reels, TikTok, YouTube Shorts).
- Experience capturing and creating content in live environments or events.
- Ability to analyse performance data and optimise content strategy accordingly.
- Experience working with influencers, creators, or brand ambassadors.
Social Media Manager in Birmingham employer: Jobs In. Fitness
Contact Detail:
Jobs In. Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Birmingham
✨Tip Number 1
Get social! Start engaging with the brand's current social media channels. Comment, share, and show your passion for fitness events. This not only gets you noticed but also gives you insights into their community vibe.
✨Tip Number 2
Show off your skills! Create a mini portfolio of your best social media content. Whether it's videos from events or creative posts, make sure it reflects your understanding of the fitness scene and your ability to drive engagement.
✨Tip Number 3
Network like a pro! Attend fitness events and connect with influencers and participants. Building relationships in person can lead to opportunities and give you a leg up when applying through our website.
✨Tip Number 4
Stay ahead of the game! Keep an eye on trends in social media and fitness. Share your thoughts on how you’d leverage these trends in your role. This shows you're proactive and ready to take the brand's social strategy to the next level.
We think you need these skills to ace Social Media Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Fitness: When you're writing your application, let your love for fitness shine through! Share your experiences with fitness events and how they inspire you. We want to see that you live and breathe the industry.
Be Creative in Your Approach: This role is all about creativity, so don’t hold back! Use your application to showcase your unique style and ideas. Whether it’s a catchy opening line or a fun format, make sure it reflects your personality and creativity.
Highlight Your Social Media Savvy: Make sure to mention your experience with social media platforms, especially Instagram, TikTok, and YouTube. We’re looking for someone who knows how to engage audiences and create compelling content, so share specific examples of your past successes!
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional too. Balance your informal style with clear, concise language that highlights your skills and experiences. And don’t forget to apply through our website – we can’t wait to hear from you!
How to prepare for a job interview at Jobs In. Fitness
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially around Instagram, TikTok, and YouTube. This will show that you’re not just a user but someone who actively engages with these platforms.
✨Showcase Your Creativity
Prepare a portfolio of your best work that highlights your content creation skills, particularly short-form videos. Bring examples of how you've captured live events or created engaging narratives that resonate with audiences. This will demonstrate your ability to translate real-world energy into compelling digital content.
✨Engage with the Community
Be ready to discuss how you’ve built and nurtured online communities in the past. Share specific strategies you’ve used to engage followers and turn them into active participants. This will illustrate your understanding of community dynamics and your proactive approach to audience engagement.
✨Data-Driven Mindset
Familiarise yourself with key performance metrics relevant to social media. Be prepared to discuss how you’ve used data to refine your content strategy and improve engagement. Showing that you can analyse performance and adapt accordingly will highlight your strategic thinking.