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For Companies At a Glance
- Tasks: Lead marketing strategy and execution for a cutting-edge wellness facility.
- Company: Exciting new wellness brand focused on holistic experiences.
- Benefits: Competitive salary, opportunity to shape a global brand, and work with a passionate team.
- Why this job: Be a key player in transforming the wellness industry and making a real impact.
- Qualifications: Proven senior marketing experience, creativity, and a passion for wellness.
- Other info: Fast-paced environment with opportunities for growth and mentorship.
The predicted salary is between 80000 - 100000 £ per year.
Our client is a newly launched wellness facility focused on delivering high-quality, holistic experiences across areas such as fitness, recovery, nutrition, mindfulness and spa therapies. The business is positioned to become a leading destination for modern, results-driven wellness and lifestyle transformation. Our client is seeking an experienced Fractional Chief Marketing Officer to provide strategic marketing leadership during the launch and early growth phase. This individual will play a key role in shaping the brand, defining the go-to-market strategy and driving customer acquisition and retention. This role is ideally suited to a senior marketing leader who thrives in early-stage environments and can balance strategic oversight with practical execution.
The Basics
- Competitive salary / compensation package
- Reporting to CEO and Founder
- Opportunity to shape and lead marketing strategy for a global company!
The Role
Marketing Strategy and Leadership
- Develop and lead the overall marketing strategy in alignment with business objectives
- Define brand positioning, messaging, and go-to-market approach
- Advise leadership on marketing budgets and investment priorities
Launch + Growth Execution
- Oversee marketing planning and execution for launch and early growth
- Identify and prioritise effective customer acquisition channels
- Establish KPIs and reporting frameworks to measure success
Brand Development
- Guide the development of brand identity, tone of voice, and creative direction
- Ensure consistency across all customer touchpoints
- Oversee campaign development and storytelling
Digital and Performance Marketing
- Provide strategic oversight across digital channels including paid media, SEO, CRM, email, and social media
- Monitor and optimise performance to ensure strong return on investment
- Recommend appropriate marketing tools and technology
Customer Experience + Retention
- Design and refine the end-to-end customer journey
- Advise on membership models, offers, and retention strategies
- Support the development of referral and loyalty initiatives
Team + Partner Management
- Support the hiring and structuring of the marketing function
- Manage and guide external agencies, freelancers, and partners
- Provide mentorship to internal team members where applicable
- Identify and develop strategic partnerships with brands, influencers, and local businesses
- Support PR and community engagement initiatives
- Position the business as a differentiated player within the wellness sector
The Person
The ideal candidate is a commercially minded and strategically driven marketing leader who brings both high-level thinking and hands-on execution. They will have a proven ability to build and scale brands, ideally within the luxury wellness, fitness, hospitality, or broader lifestyle sectors, and will be comfortable stepping into a fractional role to guide a business through its early stages of growth. They will combine creativity with analytical rigour, using data to inform decisions while maintaining a strong instinct for brand, customer experience, and market positioning.
Key experience and attributes include
- Proven experience in a senior marketing leadership role (e.g., CMO, VP Marketing, or equivalent)
- A strong track record of launching and/or scaling brands in relevant sectors
- Deep expertise across brand strategy and digital marketing channels
- Experience operating in a fractional, advisory, or consultancy capacity is advantageous
- A commercially astute, data-driven approach to decision-making
- A strategic mindset paired with a willingness to be hands-on when needed
- Comfort working in fast-paced, early-stage or startup environments
- Strong problem-solving skills and the ability to make clear, confident decisions
- Excellent communication and stakeholder management capabilities
- A genuine interest in wellness and delivering exceptional customer experiences
Chief Marketing Officer in London employer: Jobs In. Fitness
Contact Detail:
Jobs In. Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wellness industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a personal brand that highlights your skills and experience in marketing, especially in the wellness sector. Share insights, write articles, or even start a blog. This will not only showcase your knowledge but also attract attention from potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like our client’s wellness facility. Express your interest and share how you can contribute to their growth. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Apply through our website! We’ve got a range of exciting roles, including fractional positions like the CMO role you’re eyeing. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Chief Marketing Officer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Chief Marketing Officer role. Highlight your previous successes in launching brands and driving customer acquisition, as this will resonate with us.
Showcase Your Strategic Mindset: We want to see how you think! In your application, share examples of how you've developed marketing strategies that led to tangible results. This is your chance to demonstrate your ability to balance high-level strategy with hands-on execution.
Highlight Your Experience in Wellness or Lifestyle Sectors: If you've worked in the wellness, fitness, or lifestyle industries, make sure to mention it! We’re looking for someone who understands the nuances of these sectors and can bring that knowledge to our brand development efforts.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape our marketing strategy.
How to prepare for a job interview at Jobs In. Fitness
✨Know the Brand Inside Out
Before your interview, dive deep into the wellness facility's brand. Understand their mission, values, and unique selling points. This will not only help you align your answers with their vision but also show that you're genuinely interested in what they do.
✨Prepare Your Success Stories
Think of specific examples from your past roles where you've successfully launched or scaled a brand. Be ready to discuss your strategic approach, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and problem-solving skills.
✨Showcase Your Data-Driven Mindset
Since the role requires a strong analytical approach, be prepared to discuss how you've used data to inform marketing decisions in the past. Bring examples of KPIs you've established and how you've optimised campaigns based on performance metrics.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about their marketing strategy, customer journey, and growth plans. This shows your strategic mindset and genuine interest in contributing to their success.