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- Tasks: Develop and optimise paid advertising campaigns across digital platforms.
- Company: Robeson Parks is a creative agency focused on community-driven storytelling.
- Benefits: Competitive pay ($30-$50/hr), flexible work options, and a collaborative environment.
- Why this job: Join a pioneering team that values creativity, culture, and personal growth.
- Qualifications: 3+ years in paid media campaigns with strong analytical and communication skills.
- Other info: Opportunity to work with innovative creatives and stay ahead of digital marketing trends.
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This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$30.00/hr – $50.00/hr
About Our Client
Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.
As pioneers in the industry, Robeson Parks is dedicated to crafting compelling narratives and transformative experiences. The agency seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At its core, Robeson Parks nurtures polymaths—visionaries who excel across disciplines—and prioritizes environments where culture, creativity, and community converge to inspire innovation.
About The Opportunity
Robeson Parks is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts.
Key Responsibilities
- Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels
- Monitor campaign performance, analyze data, and provide actionable insights to improve ROI
- Provide consultation on organic assets for boosting/paid support
- Develop and refine audience segmentation strategies for precise targeting and remarketing efforts
- Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates
- Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs
- Work closely with creative teams to ensure ad creatives align with campaign objectives
- Stay updated with the latest trends, platform updates, and best practices in digital advertising
- Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations
Qualifications
- 3+ years of experience in managing paid media campaigns
- Demonstrable experience with paid media trends/strategies
- Ability to manage multiple campaigns simultaneously and meet deadlines
- Strong communication and collaboration skills
- Pay: Hourly ($30-$50/hr) or Project-Based
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Marketing Services
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Performance Marketing Specialist employer: JOBS by allUP
Contact Detail:
JOBS by allUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Google Ads and Meta Business Suite. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with performance marketing. Engaging in conversations can provide valuable insights and may even lead to referrals that could boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and the results achieved. Being able to share concrete examples will showcase your expertise and ability to drive conversions effectively.
✨Tip Number 4
Stay active on professional platforms like LinkedIn, sharing your thoughts on recent developments in performance marketing. This not only builds your personal brand but also positions you as a knowledgeable candidate when recruiters are searching for potential hires.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and paid media campaigns. Use specific metrics to demonstrate your success, such as conversion rates or ROI improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and storytelling. Mention how your skills align with Robeson Parks' mission and values, and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive decisions in past campaigns. Highlight any tools or software you are proficient in that relate to performance marketing.
Highlight Collaboration Experience: Robeson Parks values teamwork, so be sure to mention any collaborative projects you've worked on. Discuss how you’ve partnered with creative teams to align campaign objectives and improve ad performance.
How to prepare for a job interview at JOBS by allUP
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific campaigns you've managed, the data you analysed, and how your insights led to improved ROI.
✨Familiarise Yourself with Digital Platforms
Make sure you know the ins and outs of platforms like Google Ads, Meta Business Suite, and TikTok. Bring examples of successful campaigns you've run on these platforms and be ready to discuss the strategies you employed.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for optimising ad performance, be ready to explain your approach to testing different ad copies and creatives. Share any results that highlight your ability to improve conversion rates through testing.
✨Emphasise Collaboration with Creative Teams
Robeson Parks values collaboration, so highlight your experience working with creative teams. Discuss how you ensure that ad creatives align with campaign objectives and how this has contributed to successful outcomes in your previous roles.
