At a Glance
- Tasks: Lead exciting marketing campaigns for iconic doll brands across diverse markets.
- Company: Join Mattel, a global leader in play and creativity.
- Benefits: Enjoy competitive salary, generous time off, and wellness programmes.
- Other info: Embrace a culture of inclusivity and growth at Mattel.
- Why this job: Make a real impact in the toy industry while collaborating with creative teams.
- Qualifications: 3-5 years in brand or sales strategy; strong analytical and collaboration skills.
The predicted salary is between 47040 - 55860 £ per year.
Overview
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets.
The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.
Responsibilities
- Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day-to-day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
- Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market-level plans and execution requirements.
- Support product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Contribute to initiatives that support business performance across geographies.
- Sales Partnership & Marketing Support
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to support execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross-country retailers as required.
- Coordinate alignment between Commercial, Sales, and other cross-functional teams.
- Performance Tracking & Insights
- Track KPIs including sales performance, sell-through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
- Recommend tactical actions to optimise results.
Qualifications
What We’re Looking For
- Minimum 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
- Experience supporting campaign execution and commercial initiatives.
- Tertiary qualification in Commerce, Business, Marketing, or a related field.
- Strong execution and delivery capability.
- Analytical thinking with strong performance-tracking discipline.
- Strong cross-functional collaboration skills.
- Proactive problem-solving mindset.
- High attention to detail and strong organisational skills
Benefits
- Gross annual salary range of GBP 47,040- GBP 55,860
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary; payout is determined by company and individual performance results
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday
- Cycle to work scheme
• Employee assistance program
- (Unum), Modern Health, Headspace, and Maven
- Contributory pension scheme
- Private health insurance
- Dental insurance & dental service app
- Life & disability insurance
- Employee discount program "Be well at Mattel"
- Mattel product discounts
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave
- Other information
: Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience.
This information is provided to enable informed and transparent consideration and negotiation of employment terms.
If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package.
The benefits above may change over time due to company policy or legislation.
We will not ask about your previous salary history.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
We welcome all job seekers, and all applicants will receive consideration for employment.
Videos to watch
- The Culture at Mattel
- Corporate Philanthropy
- #J-18808-Ljbffr
