At a Glance
- Tasks: Lead marketing strategies for top cycling brands and drive brand growth.
- Company: Evans Cycles, a dynamic player in the cycling industry.
- Benefits: Competitive salary, wellness programmes, and recognition schemes.
- Other info: Join a supportive team with opportunities for personal and professional growth.
- Why this job: Make a real impact in the cycling world while growing your career.
- Qualifications: Experience in commercial marketing and a passion for cycling.
The predicted salary is between 40000 - 50000 £ per year.
This is a role for someone who wants to drive growth, not just support it. You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first-party data, working across our key cycling brands. You’ll be accountable for commercial outcomes, with the backing of strong cross-functional teams (CRM, eCommerce, content) to deliver at pace.
What You’ll Own
- Own Brand Growth
- Lead the marketing strategy and execution for Evans Cycles’ key own-brand portfolio, including: Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes.
- Lead campaign delivery across product launches and seasonal trading moments.
- Drive product storytelling across content, social, and editorial.
- Scale creator and influencer activity to build credibility and reach.
- Partnerships & Activation
- Support and grow Evans Cycles’ portfolio of strategic partnerships, including: Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns.
- Lead marketing activation plans across partnership channels.
- Deliver plans that maximise ROI and brand exposure.
- Identify opportunities around key moments (e.g. TdF 2027).
- Social & Community
- Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog.
- Plan and deliver always-on content calendars.
- Grow engaged communities that convert.
- Loyalty & Data (Evans Cycles Club)
- Play a key role in the rollout and optimisation of Evans’ first-party data and loyalty strategy.
- Drive data capture initiatives to support personalisation and retention.
- Drive CRM campaign planning and execution.
- Contribute to content development (including blog/editorial) to drive engagement and SEO.
Qualifications
- Commercial marketing experience (retail, sport or lifestyle).
- Strong content and social-led mindset.
- Experience with partnerships or influencers.
- Exposure to CRM or data-led marketing.
- Organised, accountable, and results-focused.
What Success Looks Like
- Increased own-brand revenue and sell-through.
- Strong content performance across social and digital.
- Clear ROI from partnerships.
- Growth in CRM and customer retention.
- Stronger brand position in UK cycling.
Marketing Manager - Evans Cycles in Shirebrook employer: jobr.pro
At Evans Cycles, we pride ourselves on being an exceptional employer that champions growth and innovation in the cycling industry. Our vibrant work culture fosters collaboration and creativity, offering employees unique opportunities for personal and professional development, including hands-on experiences in our stores through the Retail Reconnect initiative. With a strong focus on employee wellbeing through programmes like Frasers Fit and comprehensive support from Retail Trust, we ensure our team members are not only recognised for their contributions but also thrive in a supportive environment.
