At a Glance
- Tasks: Lead marketing strategies for top cycling brands and drive brand growth.
- Company: Evans Cycles, a dynamic leader in the cycling industry.
- Benefits: Competitive salary, wellness programmes, and recognition schemes.
- Other info: Join a supportive team with opportunities for personal and professional growth.
- Why this job: Make a real impact in the cycling world while growing your marketing skills.
- Qualifications: Experience in commercial marketing, content creation, and partnerships.
The predicted salary is between 40000 - 50000 £ per year.
This is a role for someone who wants to drive growth, not just support it. You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands. You’ll be accountable for commercial outcomes, with the backing of strong cross‑functional teams (CRM, eCommerce, content) to deliver at pace.
What You’ll Own
- Own Brand Growth
- Lead the marketing strategy and execution for Evans Cycles’ key own‑brand portfolio, including: Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes.
- Lead campaign delivery across product launches and seasonal trading moments.
- Drive product storytelling across content, social, and editorial.
- Scale creator and influencer activity to build credibility and reach.
- Partnerships & Activation
- Support and grow Evans Cycles’ portfolio of strategic partnerships, including: Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns.
- Lead marketing activation plans across partnership channels.
- Deliver plans that maximise ROI and brand exposure.
- Identify opportunities around key moments (e.g. TdF 2027).
- Social & Community
- Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog.
- Plan and deliver always‑on content calendars.
- Grow engaged communities that convert.
- Loyalty & Data (Evans Cycles Club)
- Play a key role in the rollout and optimisation of Evans’ first‑party data and loyalty strategy.
- Drive data capture initiatives to support personalisation and retention.
- Drive CRM campaign planning and execution.
- Contribute to content development (including blog/editorial) to drive engagement and SEO.
Qualifications What You’ll Bring
- Commercial marketing experience (retail, sport or lifestyle).
- Strong content and social‑led mindset.
- Experience with partnerships or influencers.
- Exposure to CRM or data‑led marketing.
- Organised, accountable, and results‑focused.
What Success Looks Like
- Increased own‑brand revenue and sell‑through.
- Strong content performance across social and digital.
- Clear ROI from partnerships.
- Growth in CRM and customer retention.
- Stronger brand position in UK cycling.
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
- Frasers Champion—Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
- Retail Reconnect—In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
- Fearless 1200—Fearless 1200 is our way of recognising our growth.
- Employee Welfare Frasers Fit—Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
- Retail Trust—We know that it’s not just about physical health, mental wellness is equally important.
What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful.
Marketing Manager in Shirebrook employer: jobr.pro
At Evans Cycles, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Marketing Manager role offers the opportunity to lead innovative marketing strategies for renowned cycling brands while benefiting from a supportive environment that prioritises employee growth and wellbeing. With unique initiatives like Frasers Champion and Frasers Fit, we ensure our team members are recognised for their contributions and supported in their personal and professional development.
