At a Glance
- Tasks: Lead retention marketing strategies and enhance customer engagement for UW's diverse services.
- Company: Join a forward-thinking company with a strong focus on people and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and a range of flexible benefits.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer retention while developing your career in a supportive environment.
- Qualifications: Experience in retention marketing and strong data analysis skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
As a Senior Marketing Manager at UW you'll be responsible for driving our capabilities and marketing to deliver best in class customer engagement and value management, focused on Retention. The role will mainly cover:
- Own and execute the in-life retention workstream for UW's multi-service customer base.
- Drive the evolution of churn propensity models, working closely with commercial and data teams to translate model outputs into actionable marketing interventions.
- Coordinate across multiple stakeholders such as Customer Service, Operations, Data Science and Analytics, Product, and CX to deliver the FY27 objectives and targets.
- Own the 'so what' of retention data, showing a deep understanding and ability to delve into dashboards and translate the insight into clear action.
- Management Responsibility for the professional development, performance management, and coaching of a Marketing Manager, ensuring they are motivated and delivering to a high standard.
To be successful in this role you’ll need:
- Proven project ownership in a retention marketing context — can walk through a project end-to-end: insight → stakeholder alignment → execution → result.
- Strong data literacy — able to interrogate dashboards, work with data science teams, and own the 'so what' of retention data.
- Fluency in retention-specific concepts: retention curves, annualised churn, cohort analysis, propensity modelling.
- Excellent stakeholder management — this role requires navigating CS, data, product, ops and CX teams simultaneously.
- Commercial mindset — understands cost-to-retain vs cost-to-acquire logic, LTV, ROI, can build a business case and balance both a commercial mindset with customer centricity.
Skills / Competencies:
- Strategic Narrative & Internal Visibility: Ability to translate multi-layered commercial requirements into coherent marketing. You can clearly articulate the 'why' behind complex data to audiences at all levels, ensuring alignment on the balance between customer needs and commercial objectives.
- Stakeholder Navigation & Influence: A natural bridge-builder skilled at navigating a matrix organisation to align Data, Product, and Legal teams and more. You are adept at gaining buy-in from all levels and removing roadblocks.
- High Autonomy: Ability to operate with minimal supervision, taking full ownership of initiatives from concept to results and ongoing optimisation.
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
- An industry benchmarked salary.
- Hybrid working, with 2 days in the office.
- Holiday trading - buy & sell up to 5 days holiday each year.
- Electric Car salary sacrifice scheme through Tusker.
- Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox.
- A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
- Save as You Earn scheme.
- Family-friendly policies, designed to help you and your family thrive.
- Flexible benefit choices such as Private health insurance, a free Virtual GP, Gym discounts and wellbeing apps.
- Belonging groups that help UW shape an even more inclusive future.
- A commitment to helping you develop your career journey through learning, coaching and new experiences.
You’ve got this far... Hit apply - we can’t wait to hear from you! We welcome applications from diverse and varied backgrounds so get your application in and let’s chat!
Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.
