Change and Transformation Communication Lead in Oldbury

The Change & Transformation Communications Lead is responsible for engaging colleagues in our new Business Strategy and Transformation Programme. This role goes beyond merely distributing information; it is about actively engaging the organisation for future growth. By bringing our purpose, vision, and values to life, you will win the hearts and minds of our people, taking our teams on a clear, inspiring journey from where we are today to where we need to be.

Key Responsibilities

• Create a compelling "Change Story" that connects the Executive Team vision to the daily reality of our teams, answering the critical "What’s in it for me?" at all levels.
• Partner closely with the Strategy & Transformation Director and Business Transformation leads to ensure the organisation is "change-ready." You will proactively identify potential friction points and craft communication strategies to smooth the transition.
• Design the toolkits, coaching narratives, and briefing materials that enable functional leaders and managers to confidently lead their own teams through change.
• Ensure the strategy feels like something being built with the business, not imposed on it. You will establish two-way feedback loops that allow for genuine conversation, listening, and course correction.
• Design and execute high-impact "moments that matter" (e.g., Town Halls, conferences, leadership events) to build momentum, maintain alignment, and celebrate progress.

Knowledge, Skills, and Experience

• Strategy & Planning: Draft, implement, and measure comprehensive colleague communication and engagement plans for our transformation programme, viewing all initiatives through a colleague and partner lens. Align individual transformation project messages with the overarching communication strategy so colleagues understand the why, the how, and what it means to them.
• Channel & Campaign Management: Develop and manage the Internal Communication and Engagement (ICE) calendar, acting as "air traffic control" to ensure message consistency, timely delivery, and to prevent overload. Manage, evaluate, and optimise internal communication channels, staying abreast of industry innovations and best practices to ensure we use the most effective platforms. Partner with the wider Internal Communications & Engagement team to ensure seamless alignment across all communication channels.
• Stakeholder & Event Support: Support the Head of Internal Communication and Engagement with the delivery of the business leadership engagement programme, managing events from content creation through to execution (including managing third-party suppliers where required). Translate complex financial, customer, colleague information into clear, engaging messages for diverse audiences, including front-line teams.

Qualifications

• Proven Track Record: Demonstrable experience developing and executing successful colleague communication and engagement campaigns within a complex, multi-stakeholder environment.
• Change Expertise: Experience working directly on business transformation or change initiatives, managing messages for both directly and indirectly affected audiences.
• Multimedia Content Creation: Deep knowledge of copywriting, editing, print, and video production, with experience building creative, multi-channel narratives.
• Event Delivery: Proven experience supporting or delivering large-scale leadership events and conferences, managing both logistics and strategic content.
• Measurement Frameworks: Solid understanding of the internal communications mix, including setting measurable objectives, channel analytics, and qualitative research.

Technical Skills & Qualifications

• Outstanding writing and editing skills, with the ability to translate dense, complex information into simple, inspiring copy under tight deadlines.
• A self-starter who identifies the true communication needs of the business by digging deeper, asking probing questions, and constructively challenging initial briefs.
• A collaborative team player with excellent interpersonal skills, capable of building trust and influencing stakeholders at all levels, including senior executives.
• Comfortable navigating a fast-paced, evolving environment with high emotional intelligence and creativity.
• Ability to maintain a high level of confidentiality while handling commercially sensitive and restricted information.

Behavioral Competencies

• Strategic Influencing: The ability to challenge, influence, and build strong partnerships with senior executives and the Board.
• Commercial Acumen: A sharp understanding of business margins, ensuring colleague communication is always adding value and looking for our return on investment.
• Resilience & Agility: Thrives in a highly dynamic environment where priorities can shift rapidly based on market demand and supply chain pressures.

Benefits

• Holiday trading
• Enhanced maternity and paternity package
• Free life assurance of 4 × salary on joining the pension scheme
• Health Kiosks visiting every location
• Vitality at Work
• Free On Site Parking
• Discounted shopping from 100’s of retailers including up to 5 % off supermarket shopping
• Milestone Days off to celebrate with your family and friends
• For employees who regularly use a screen as part of their job we offer free eye tests and support with the cost of glasses.