Sales Development Representative (UK) in London

Location: UK (with occasional travel to clients across London and the UK)

Salary: Competitive base + Commission

Team: Buy-side Sales

About Nivoda

Nivoda is a rapidly scaling global B2B diamond and gemstone marketplace connecting jewellery retailers with competitive, high‑quality suppliers worldwide. Processing $300M+ in annual transactions and operating across multiple regions, Nivoda is transforming a $350B industry that has historically been slow to modernise.

Our Mission

Diamond and gemstone trading has long been plagued by inefficiency, opacity, and exclusivity. Nivoda was built to change that – to democratise access and empower every business, regardless of size or location, to buy and sell with confidence. Independent jewellers are at the heart of this mission. They deserve the same access to quality, pricing, and selection as the biggest players in the industry. That's exactly what we give them.

The Team

Our Sales team is the engine that brings Nivoda's mission to life. We're a high‑energy, globally distributed group that moves fast, owns outcomes, and genuinely cares about the success of every jewellery business we work with. This is a team that thrives on commercial creativity, deep customer relationships, and relentless execution and we're growing fast.

About the Role

As a Sales Development Representative (SDR) at Nivoda, you'll be at the front line of our EMEA growth – identifying, engaging, and qualifying prospective jewellery businesses, and turning cold outreach into warm, excited conversations for our Account Executive team. This is a phone‑first, high‑volume role: you'll be on the phone every day, having genuine conversations with jewellery business owners across the UK, and building the pipeline that powers our expansion. It's also a launchpad – you'll learn the full sales motion, build real expertise in an industry undergoing massive disruption, and accelerate your career in tech sales.

What would YOU be doing?

• Proactively prospect and qualify new business opportunities via outbound calls, emails, and LinkedIn, targeting independent jewellers, retailers, and diamond buyers across the UK.
• Research target accounts to identify key stakeholders and tailor outreach that resonates, no generic copy‑paste sequences.
• Conduct high‑volume outreach with a clear narrative: help prospects understand how Nivoda saves them time, money, and headaches.
• Qualify inbound leads efficiently, ensuring the right conversations get to the right AEs at the right time.
• Book and run high‑quality demo calls, with handoff to the Account Executive team after signup and KYC verification, with clear notes and context.
• Maintain a clean and accurate CRM (we use Salesforce), pipeline hygiene matters here.
• Collaborate closely with AEs and marketing to refine messaging, test new sequences, and share what's working.
• Hit and exceed weekly and monthly KPIs around activity, conversations held, and meetings sat, and a few other metrics.
• Stay sharp on Nivoda's product, competitive landscape, and the jewellery industry – we invest in your learning.
• Be a key voice in shaping how we build and scale the SDR function in EMEA.

What do we need from YOU?

• 1–3 years of experience in a sales or business development role – ideally at a high‑velocity SMB SaaS or marketplace company.
• Proven cold calling experience and genuine comfort on the phone; this role requires daily outbound calling, and you need to be energised by it, not just willing to do it.
• You understand what a strong SMB sales motion looks like – short cycles, high volume, value‑led conversations.
• Excellent communicator – you write clearly, speak confidently, and can adapt your pitch on the fly.
• Resilient and driven – you don't let rejection slow you down. You treat every 'no' as data and iterate.
• Naturally curious – you ask good questions and genuinely want to understand the customer's world before you pitch.
• Organised and accountable – you keep your pipeline clean, your follow‑ups timely, and your commitments.
• Comfortable working in a fast‑paced, ambiguous environment where things evolve quickly and initiative is rewarded.

Nice to have

• Experience in the jewellery industry, luxury goods, or a marketplace with a jewellery or luxury vertical.
• Familiarity with Salesforce or another CRM for pipeline management.
• Any exposure to marketplaces, two‑sided platforms, or B2B e-commerce.
• A second language – particularly European languages such as French, German, Italian, Spanish, or Dutch.

Our culture and what we offer

At Nivoda, we believe that employees today want to evolve in a collaborative, high‑growth environment where they can demonstrate their abilities and thrive both professionally and personally. We work to create a culture of empowerment, continuous learning, and growth where everyone can bring their expertise, own projects, and easily measure their impact. Dynamic working environment in a rapidly growing company. Enjoy a pleasant, low‑hierarchy work environment. Engage in intellectually challenging work that contributes significantly to Nivoda's success and scalability.

Our current benefits

• Flexible working hours and a vibrant company culture.
• Remote work.
• Plenty of opportunities for growth and learning.
• Unlimited holiday allowance.
• Chance to join and contribute to a company during its exponential expansion phase.

Equal Opportunity

Nivoda is proud to be an equal opportunity workplace dedicated to promoting diversity. We don't discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Even if it seems you don't meet 100% of our musts – don't let it stop you. We are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

Please note: Our Talent Acquisition Team is international.