Marketing Associate - Client in London

About the Role

We're looking for a motivated Marketing Associate – Client to support client acquisition, demand generation, and sponsor engagement for our events portfolio within the renewables industry. Reporting to the Marketing Manager, you'll execute integrated multi-channel campaigns, support lead generation efforts, and work closely with sales teams to drive measurable commercial results. This is a fantastic opportunity for someone who thrives in fast-paced, target-driven environments, is confident managing multiple campaigns simultaneously, and is eager to develop their skills in B2B events marketing.

Key Responsibilities

• Campaign Execution & Lead Generation
  • Execute multi-channel client acquisition and demand generation campaigns across email, social media, paid channels, content, and digital platforms to drive sponsorship and exhibitor sales.
  • Manage multiple campaigns simultaneously, ensuring timely delivery and coordination across channels.
  • Write and deploy persuasive, conversion-oriented messaging for emails, landing pages, sales collateral, and campaign touchpoints.
  • Support lead generation initiatives to build MQL pipelines and contribute to SQL conversion.
• Salesforce Management & Reporting
  • Maintain Salesforce connections to ensure accurate lead tracking, data integrity, and campaign attribution.
  • Monitor campaign performance and lead conversion metrics, tracking MQLs through to SQLs.
  • Provide regular reporting on campaign performance to support sales and marketing teams.
• Client & Sponsor Engagement
  • Support relationship-building activities with existing and prospective clients, sponsors, and exhibitors.
  • Execute client communication initiatives including pre-event engagement, onsite activation, and post-event follow-up.
  • Assist in developing case studies and gathering client feedback to support marketing efforts.
  • Support referral and co-marketing initiatives with sponsors.
• Sales Support & Collaboration
  • Work closely with sales teams to provide qualified leads and campaign insights to support conversion.
  • Assist with sales collateral, presentations, and marketing materials as needed.
  • Collaborate with cross-functional teams including brand, sales, and operations to support client experiences.

Qualifications

• 2–3 years B2B marketing experience, ideally in events marketing, client acquisition, or lead generation.
• Proven ability to manage and execute multiple campaigns simultaneously with strong attention to detail.
• Hands-on campaign execution across multiple channels (email, social media, paid media, content) with strong project management skills.
• Strong copywriting skills with ability to create persuasive, conversion-oriented messaging.
• Salesforce and marketing automation platform experience (Eloqua desirable, or similar platforms such as HubSpot, Marketo).
• Experience working with sales teams and understanding of lead generation and pipeline management.
• Strong organisational skills with ability to manage multiple priorities under tight deadlines.
• Results-driven mindset with focus on campaign delivery and commercial outcomes.
• Excellent communication and relationship-building skills.

Desirable

• Experience contributing to MQL to SQL conversion efforts.
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads).
• Experience with account-based marketing (ABM) tactics.
• Familiarity with digital marketing analytics (Google Analytics).
• Experience developing case studies or client success stories.
• Experience in renewables, energy, or B2B events sectors.

What Success Looks Like

• Successfully execute and manage multiple demand generation and client acquisition campaigns that support sponsorship sales and revenue targets.
• Deliver high-quality campaign outputs on time and to brief across multiple events.
• Generate qualified leads and support sales teams in converting MQLs to SQLs.
• Maintain accurate lead tracking and campaign reporting in Salesforce.
• Build positive relationships with clients, sponsors, and internal stakeholders.
• Work collaboratively with sales and cross-functional teams to support marketing efforts.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.