At a Glance
- Tasks: Lead consumer insights to shape brand and innovation strategies.
- Company: Join De Beers Group, a leader in the luxury market.
- Benefits: Enjoy 27 days of annual leave and comprehensive health benefits.
- Other info: Be part of a high-performing team with clear career growth opportunities.
- Why this job: Make a real impact by transforming insights into strategic decisions.
- Qualifications: Expertise in consumer insight and brand strategy required.
The predicted salary is between 59576 - 70089 £ per year.
The Head of Consumer Insight leads the organisation’s human‑centred understanding of consumers and ensures that deep, strategic insight shapes decisions across brand, portfolio, innovation and commercial strategy. The role transforms the Insight discipline from project‑based research into a strategic, demand‑defining capability that uncovers motivations, tensions and opportunities essential for growth. The role builds the frameworks, standards, talent and ways of working that translate research into clear, influence‑driving recommendations that define where and how the business should win.
Key Responsibilities
- Embed Insight into Core Strategy & Decision‑Making
- Create and maintain foundational consumer understanding including Demand Spaces, segments, need states and category behaviours.
- Ensure insight meaningfully shapes category strategy, brand strategy and innovation pipelines.
- Act as the voice of the consumer in senior forums and strategic discussions.
- Translate Insight into Audience & Media Effectiveness
- Convert consumer insight into clear audience targets for media planning.
- Partner with media agencies to define segments, targeting and priorities.
- Set campaign success metrics (e.g. reach, engagement, brand lift, ROI) and ensure tracking and optimisation.
- Feed campaign learnings back into insight and strategy.
- Elevate Insight Quality, Standards, and Impact
- Develop best‑practice methodologies for research, synthesis, storytelling and strategic application.
- Shift the team from research project management to insight leadership with clear points of view.
- Drive consistent frameworks for insight translation and activation across the organisation.
- Deliver Forward‑Looking Insights & Foresight
- Uncover emerging consumer tensions, cultural shifts and behavioural patterns.
- Combine qual/quant, behavioural science and cultural insight to develop future‑oriented opportunity platforms.
- Ensure foresight shapes upstream strategic choices and long‑term brand direction.
- Business Partnering and Influencing
- Act as a strategic partner to Category and Brand Marketing and commercial teams.
- Strengthen integration with Marketing/ commercial teams for earlier impact in the development cycle, fostering strong influencing capability.
- Build clear impact stories that elevate the function’s influence and visibility.
- Build Talent and Team
- Develop the skills, tools and frameworks required for a modern Insight team (e.g., hybrid qual/quant, behavioural science, cultural analysis).
- Establish clear career paths, growth plans, and capability building for Consumer Insights.
- Champion a culture of curiosity, rigor storytelling and strategic influence.
Success in this role
- Insight consistently shapes upstream and downstream strategic decisions.
- A recognised shift from project delivery to strategic influence.
- Clear frameworks for insight quality, storytelling and activation.
- Strong alignment to Demand Spaces and consumer growth opportunities.
- A high performing Consumer Insight team with strong capability and defined career paths.
Qualifications Experience & Capabilities
- Deep expertise in consumer insight, market research and brand strategy.
- Strong experience in shaping brand, portfolio and innovation strategy through insight.
- Experience translating insight into media strategy and audience targeting.
- Strong understanding of segmentation and campaign measurement (tracking, attribution, MMM).
- Proven ability to work with media agencies on targeting and effectiveness frameworks.
- Proven ability to convert research into compelling strategic narratives and recommendations.
- Skilled storyteller with strong stakeholder influence in a matrix organisation.
- Experience leading small, high‑impact insight teams and inspiring talent.
What you’ll get at De Beers Group
At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing. Time that’s yours: 27 days’ annual leave plus.
Head of Consumer Insights - FTC 18 Months employer: jobr.pro
At De Beers Group, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As the Head of Consumer Insights, you will not only lead strategic initiatives but also benefit from extensive professional development opportunities, a generous leave policy, and a commitment to your overall wellbeing. Join us in a role where your insights will directly influence our brand's growth and direction, all while being part of a company dedicated to making life brilliant for its people.
