At a Glance
- Tasks: Lead innovative marketing campaigns and create impactful communications for employers and members.
- Company: Join Royal London, the UK's largest mutual life and pensions company.
- Benefits: Enjoy 28 days annual leave, hybrid working, and a supportive workplace culture.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real difference in the healthcare sector while developing your marketing expertise.
- Qualifications: Experience in marketing communications and project management is essential.
The predicted salary is between 36000 - 60000 £ per year.
Full Time Senior Marketing Consultant (UK Marketing) in healthcare at Royal London in Edinburgh, GB.
At a glance:
- Work mode: Office
- Employment: Full Time
- Location: Edinburgh, GB
- Experience: Senior
- Core stack: Project Management, Cross-functional, Stakeholder, Performance
We are seeking an experienced marketing professional to join our Employer Marketing team. The role will involve managing the development and delivery of market leading communications targeted at employers and members, supporting the overall Brand and Marketing strategy with a focus on acquiring and retaining our workplace business.
You will be responsible for delivering consistently high quality, innovative and relevant communications that engage, enthuse, and inform our target audience. You’ll work cross-functionally with both internal and external stakeholders to ensure the efficient and effective delivery of marketing activity.
You will ensure the audience view is embedded in all marketing activity across the funnel. Make effective use of data and insights to develop messaging and set campaign objectives. Monitor campaign activity, adjusting as appropriate, reporting to the Marketing Manager and other relevant senior stakeholders.
About the Role
- Create and develop compelling material to create meaningful impact with employers and members.
- Identify the most effective media and communication channels across full marketing mix.
- Day-to-day responsibility for campaigns and initiatives including delivery planning, resource alignment and budget responsibility.
- Manage, plan and deliver key projects within agreed timescales including working with third party agencies on creative development and performance reporting.
- Set clear campaign objectives and measures that align with commercial targets. Use data and insights to continuously test, learn and optimise marketing activity.
- Work with cross-functional teams to deliver best in class marketing to chosen audience groups driving forward new and innovative ideas.
- Collaborate with stakeholders across the Brand and Marketing function, other parts of the business and external agencies.
About you
- Experience of creating and developing communications to support workplace pensions is desirable.
- Experience of planning and running large integrated marketing campaigns, including effectively managing budget and risks.
- Excellent understanding of marketing communication tools and techniques.
- Experience of working in the financial services industry. Understand the legislative framework including propositions and distribution models.
- Proven track record of effective stakeholder management.
- Excellent project management and communication skills.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services. Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to.
Senior Marketing Consultant (UK Marketing) in Edinburgh employer: jobr.pro
Royal London is an exceptional employer, offering a dynamic work environment in the heart of Edinburgh, where innovation and collaboration thrive. With a strong commitment to employee growth, our inclusive culture fosters professional development through cross-functional teamwork and access to industry-leading resources. Enjoy generous benefits, including 28 days of annual leave, as you contribute to meaningful marketing initiatives that make a real impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Consultant (UK Marketing) in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for jobr.pro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like jobr.pro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with jobr.pro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at jobr.pro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Consultant (UK Marketing) in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit jobr.pro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of jobr.pro:Show us that you’ve done your homework! In your application, briefly mention what you admire about jobr.pro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at jobr.pro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at jobr.pro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At jobr.pro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
