At a Glance
- Tasks: Lead global marketing strategy and demand generation for a cutting-edge fintech platform.
- Company: Join Merge, a leader in stablecoin payments infrastructure.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on creativity and collaboration.
- Why this job: Shape the future of global finance with innovative marketing strategies.
- Qualifications: Experience in B2B marketing and strong communication skills required.
The predicted salary is between 70000 - 90000 £ per year.
Merge is a regulated stablecoin payments infrastructure platform enabling enterprises to move money globally in real time. We combine stablecoin rails with local instant payment systems to deliver faster, cheaper, and more transparent cross-border payments and treasury workflows. Merge serves fintech companies, investment platforms, marketplaces, and corporate treasury teams globally, helping them improve cross-border payments, liquidity management, FX execution, and treasury operations.
Role Overview
This role will own demand generation, positioning, and go-to-market strategy targeting fintech companies, regulated financial institutions, and multinational corporations, with a focus on corporate treasurers at multinational organizations. We are seeking an exceptional Marketing Lead to lead Merge’s global marketing strategy and execution. This role owns the brand narrative, demand generation engine, product marketing, and industry presence that will position Merge as the leading stablecoin cross-border payments platform worldwide. The ideal candidate is both strategic and execution-oriented — comfortable building scalable systems for awareness, acquisition, and lifecycle engagement in a fast-moving fintech.
Key Responsibilities
- Brand & Market Leadership
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships.
- Establish Merge as the most trusted and recognizable brand powering seamless stablecoin-to-fiat payment infrastructure for businesses worldwide.
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
- Build positioning and messaging that resonates with modern fintech, AI, crypto, and global payments audiences.
- Demand Generation & Growth Marketing
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
- Develop and manage multi-channel campaigns that span content, digital, and event marketing.
- Develop media outreach, and AI / LLM optimized publication strategies to improve visibility, and authority.
- Product & Content Marketing
- Develop sharp, founder-style storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance.
- Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.
- Translate product innovation into compelling narratives for customers, partners, and media.
- Use AI tools and data-driven experimentation to move fast, optimize campaigns, and scale efficiently.
- Leadership
- Collaborate with product, compliance, and leadership teams to ensure accurate and compelling messaging.
- Manage agencies, freelancers, creators, and external marketing partners where needed.
- Take ownership, move fast, and help shape the voice and growth engine of the company.
Requirements
- Strong experience in B2B marketing.
- First principles thinking to deploy strategies that are appropriate for the challenges at hand.
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally.
- Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
- Comfortable using AI tools for content, research, campaign optimization, and workflow efficiency.
- Ability to think like an operator — not just execute campaigns, but build and scale the marketing function.
- Strong communication and collaboration skills across sales, product, compliance, and leadership teams.
- Someone ambitious, internet-native, creative, and excited to build for the next generation of global finance.
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners would be a significant advantage.
Marketing Lead in City of Westminster employer: jobr.pro
At Merge, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through our focus on collaboration and the use of cutting-edge technology, providing opportunities for team members to thrive in the fast-paced fintech landscape. Located in a vibrant hub for financial innovation, we offer a unique environment where creativity and ambition are not just encouraged but celebrated, making Merge the ideal place for those looking to make a meaningful impact in global finance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for jobr.pro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like jobr.pro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with jobr.pro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at jobr.pro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit jobr.pro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of jobr.pro:Show us that you’ve done your homework! In your application, briefly mention what you admire about jobr.pro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at jobr.pro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at jobr.pro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At jobr.pro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
