Associate, AV in City of Westminster

About the role: The Account Executive position focuses on supporting the Account Manager and Account Director in the delivery of audiovisual (AV) campaigns. Responsibilities include booking and monitoring AV campaigns and dealing with media owners to extract the greatest value for our clients. The successful applicant will have a strong media literacy, professionalism, and the ability to multi‑task under tight deadlines while building business relationships with internal and external contacts. The role covers TV, Video, Radio, and Cinema.

Objectives:

• Develop and demonstrate a thorough understanding of all AV media.
• Assist in all areas of day‑to‑day AV campaign management to meet clients’ business objectives and KPI’s – from initial brief, constructing a plan, negotiating and buying space, daily monitoring and optimising campaigns to post‑campaign performance analysis.
• Manage day‑to‑day delivery of AV media and the associated administration – booking in TV schedules, regular campaign optimisation, reporting, trafficking, tag delivery, live checks, analysing data and reporting on trends, media owner requests and issues, resolving straightforward campaign delivery issues or problems.
• Learn and demonstrate a thorough understanding of all AV tools – including Media Ocean, Caria, TechEdge.
• Actively seek creative and innovative media solutions to achieve our ambition of achieving good growth.
• Evaluate media options and demonstrate knowledge of the AV marketplace.
• Actively seek opportunities to deliver our ambition to invent the future of media.
• Contribute to and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency.
• Assist management of all billing/invoicing requirements for clients.
• Ensure compliance with Mindshare / WPP anti‑bribery guidelines.

Client Management:

• Ensure all client requests are met and surpassed and manage client expectations effectively.
• Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment.
• Understand your client’s business and build a good relationship with them.
• Contribute to the creation of client status, planning and review meetings/documents.
• Develop an understanding of short‑to‑medium terms business objectives.
• Understand all buying guarantees that Mindshare are contracted to deliver on your clients’ business.
• Ensure all billing is received in the correct format and at the correct time.
• Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live.

Internal Relationships:

• Establish an understanding of how AV fits into the overall marketing mix.
• Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients.
• Be fully aware of all deal parameters within both Mindshare and GroupM and their effect on planning/buying targets.
• Work collaboratively with and support the Account Manager and Account Director to ensure all department, agency and client objectives are met.
• Managing and prioritising own workload.

External Relationships:

• Develop strong relationships with relevant media owners at an appropriate level.
• Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency).
• Be an effective ambassador for Mindshare in all dealings.

Skills and Experience:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Open environment by Balancing People and Client Experiences and Cultivating Trust.
• Optimistically by Championing Growth and Development to Mobilise the Enterprise.

About You:

• A high degree of numeracy and a working knowledge of Microsoft Office Excel, Word and PowerPoint.
• An ability to communicate with people at all levels and build relationships both internally and externally with the media owners and client.
• A high degree of literacy and ability to communicate effectively both in writing and over the phone.
• Strong attention to detail and a pro‑active attitude.

Benefits: Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity Employer: WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.