We have a SUPER exciting opportunity for a Senior Programmatic Lead to join a MarTech platform, specializing in acquisition and engagement content for iGaming operators!
In this role, you will be playing a key part in driving global expansion by developing and leading the operations and delivery teams to meet client's needs. You will be reporting directly to the CEO/COO.
The role can be based in London on a hybrid basis, or on a fully remote basis. offering a salary of up to £80K + bonus.
Role & Responsibilities
Full ownership of the programmatic strategy, covering inventory sourcing, bidding, audience activation and optimisation
Performance delivery across display, video, native, CTV and emerging channels
Set and track KPIs including CPA, ROAS, FTD, LTV and overall media efficiency
Ensure that commercial and client targets are met
Act as the senior stakeholder for the proprietary DSP and DMP, guiding roadmap priorities with engineering and product teams
Outline requirements for bidding logic, audience modelling, measurement, attribution and reporting
Manage integrations with SSPs, data providers, verification tools and clean rooms
Ensure platform scalability, stability and top-tier buying capability
Take ownership of audience strategy across first, second and third-party data
Take ownership of segmentation, modelling and lookalike strategy development
Ensure compliance with GDPR, UK GDPR guidelines and emerging privacy rules
Advocate for privacy-safe alternatives to cookies and identifiers
Lead and coach programmatic traders and analysts
Act as the go-to senior expert for commercial, client services and leadership teams
Liaise with internal sales and account teams on enterprise and strategic accounts
Represent the company in senior client meetings and partner negotiations
Embed brand safety, fraud prevention and inventory quality controls platform-wide
Keep abreast with regulatory, industry and platform developments affecting programmatic trading
Education, Skills and Experience
7+ years of experience in programmatic media with a few years as a team lead
Hands-on experience in DSP trading, audience activation and in owning or influencing proprietary DSP and/or DMP
Knowledgeable in RTB, SSPs, supply-path optimisation, and auction mechanics
Strong data and analytics skills
Previous experience in client facing roles
Previous experience in SaaS adtech or building platforms for clients is a plus
Comfortable working with APIs, data pipelines and platform architecture
Commercial mindset with good strategic judgement
Target driven with keen eye for detail
Willingness to travel to industry conferences and events
About this role
Salary of up to £80K + bonus
Hybrid based in London or fully remote
Opportunity to attend conferences and events
Supportive team culture
Please, apply with your detailed CV in English.
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