Marketing Manager/ Invida in Birmingham

Reports To: Invida Leadership / Joblogic Growth

Location: Office-based | Birmingham

Department: Marketing

Role Type: Permanent

Invida is a specialist CAFM and estates management platform trusted by universities, NHS trusts, property organisations, and complex estates teams across the UK and internationally. Unlike many SaaS businesses, Invida has grown almost entirely through referrals, peer recommendations, and customer advocacy. The platform has deep credibility in sectors where trust, operational complexity, and long-term relationships matter most. Now part of the Joblogic group — backed by Vista Equity Partners — Invida is entering a new phase of growth.

This role is central to that next phase: combining the specialist expertise and credibility of the Invida platform with the scale, infrastructure, and marketing capability of a larger SaaS organisation.

About the Role

We are hiring a Marketing Manager to lead go-to-market marketing for Invida across demand generation, events, webinars, content, website management, customer proof, and field marketing activity. This is a broad, hands-on B2B SaaS marketing role for someone who combines strategic thinking with practical execution. The role is heavily focused on generating high-value pipeline and supporting long sales cycles through intelligent, targeted marketing. This is not a high-volume lead generation role. Success comes from understanding buying committees, building trust and credibility, and finding opportunities to influence complex enterprise deals over time. You will work closely with the Invida sales team and specialist agencies, acting as the dedicated marketing lead for Invida. Later this year, Invida will integrate with the Joblogic platform — creating strong opportunities for joint marketing and business development.

What Your Main Focus Will Be

• Demand Generation & Pipeline Development
  • Own demand generation activity across inbound, outbound support, events, webinars, and nurture.
  • Work closely with sales and SDR teams to improve lead quality, progression, and conversion.
  • Support account-based marketing (ABM) activity targeting universities, NHS trusts, estates teams, and enterprise organisations.
  • Build campaigns around peer influence, customer proof, industry pain points, and operational outcomes.
  • Work with the Joblogic paid media team to support targeted campaigns where appropriate.
  • Continuously identify opportunities to increase pipeline value and shorten sales cycles.
• Events & Field Marketing
  • Own the planning and execution of Invida events and field marketing activity end-to-end.
  • Deliver webinars, customer workshops, breakfast briefings, peer networking events, and trade show activity.
  • Manage logistics, invitations, speakers, venues, agencies, budgets, follow-up activity, and reporting.
  • Support major sector events across universities, healthcare, estates, and facilities management.
  • Work with customer advocates and reference accounts to build peer-led credibility.
• Content & Customer Proof
  • Create and manage content including landing pages, email campaigns, webinar content, event materials, customer stories, thought leadership, and sales enablement materials.
  • Work with external agencies for PR and design to amplify Invida success stories.
  • Build a structured library of customer proof, references, testimonials, and case studies.
  • Ensure all messaging is credible, commercially focused, and relevant to enterprise and public-sector audiences.
• Website & Marketing Operations
  • Manage the Invida website and associated landing pages.
  • Use HubSpot and related platforms to track campaign performance, engagement, and pipeline contribution.
  • Support reporting and insight generation across campaigns and events.
  • Collaborate with marketing operations and RevOps teams on segmentation, automation, and reporting.
• AI-Enabled Marketing & Modern Tooling
  • Use AI tools such as Claude and AirOps to improve marketing execution, campaign creation, research, workflow efficiency, and content development.
  • Apply AI practically across campaign planning, landing page creation, messaging development, event preparation, account research, and sales enablement.
  • Stay commercially practical and outcomes-focused when adopting new tools and workflows.
• Cross-Functional Collaboration
  • Work closely with Invida leadership, sales teams, Joblogic Growth, and product and operations teams.
  • Operate as an embedded marketing lead inside the Invida business while leveraging the scale and capability of the wider Joblogic organisation.
  • Act as the central marketing connector between Invida and the wider Joblogic Growth organisation.

Qualifications and Experience

• Solid experience in B2B marketing with a strong track record across demand generation, events, content, and campaign management.
• Proven experience managing events end-to-end, including logistics, agencies, speakers, budgets, and follow-up.
• Experience working closely with sales and SDR teams to drive pipeline quality and conversion.
• Strong written communication and content creation skills.
• Experience using HubSpot or a similar CRM and marketing automation platform.
• Familiarity with tools such as Salesloft, Apollo.io, or Lemlist.
• Comfortable operating independently in a fast-moving environment with strong commercial awareness.
• Experience marketing into facilities management, estates management, property, healthcare, universities, or the public sector.
• SaaS or enterprise software marketing background.
• Experience supporting account-based marketing programmes.
• Experience using AI-enabled marketing workflows.
• Background in PE-backed or high-growth business environments.

What We’re Hiring For

• Commercially minded and outcome-focused — you measure yourself by pipeline, not activity.
• Comfortable rolling up your sleeves and executing directly.
• Curious, proactive, and resourceful — you find opportunities others miss.
• Strong sense of ownership and accountability.
• Able to think strategically while delivering tactically.
• Calm and credible with senior stakeholders.
• Organised without becoming bureaucratic.
• Comfortable with change and ambiguity in a fast-moving environment.

Why This Role Matters

Invida has built its reputation entirely through customer trust, peer advocacy, and specialist credibility — with almost no structured marketing behind it. This role is the opportunity to build the go-to-market engine that matches the quality of the product and the loyalty of the customer base. You will shape how Invida grows into universities, NHS trusts, and enterprise estates teams — and how the brand scales as part of the Joblogic group on its journey to £100M ARR.