Head of Paid (Digital Acquisition) in Birmingham

Location: Birmingham, England (hybrid: 2 days in the office, 3 days working from home)

Reports to: Chief Revenue Officer

Visa sponsorship: Not available for this role. Applicants must have the right to work in the UK.

The Joblogic story

Head of Paid (Digital Acquisition)

Location: Birmingham, England (hybrid: 2 days in the office, 3 days working from home)

Reports to: Chief Revenue Officer

Visa sponsorship: Not available for this role. Applicants must have the right to work in the UK.

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We have offices in the UK, Pakistan and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and from 11 people to 500+.

We have secured a strategic growth investment from Vista Equity Partners, a global technology investor specialising in enterprise software. It includes over £100 million in new primary capital. It will fuel our AI-first roadmap, expand our platform into CAFM (Computer-Aided Facilities Management) and support our expansion across Europe and beyond.

Joblogic provides software to service contractors who install and maintain the built environment. More than 100,000 users across HVAC, plumbing, electrical maintenance, facilities management and building fabric maintenance rely on us to run critical day-to-day work, so we care about performance, reliability and measurable impact. With Vista’s backing, we’re building towards £100M ARR across international markets.

The role

We’re hiring a Head of Paid to lead our paid acquisition engine, with a clear focus on MQL delivery and ARR impact. Reporting to the Chief Revenue Officer, you will own a paid media budget of £3.6M+ a year. You will be a player-coach: hands-on in the key channels, while coaching two acquisition specialists and getting strong value from our embedded agency. You’ll bring rigour, pace and clarity through data, experimentation and excellent stakeholder management.

What you’ll be accountable for

Primary: Marketing Qualified Leads (MQLs)

• Deliver MQL volume to plan, with clear definitions, reporting and SLA alignment with Sales.
• Improve MQL-to-SQL conversion by raising lead quality and tightening the handover.

Secondary: ARR impact

• Improve contribution to new ARR by optimising for downstream conversion, not just top-of-funnel volume.
• Build visibility from channel spend -> MQL -> SQL -> closed-won ARR.

Efficiency guardrails

• CAC, CPA, CPL and ROAS are not the north star, but you’ll manage them as guardrails while scaling.
• You’ll actively reduce wasted spend and improve marginal returns.

Our mission

• clearer segmentation for higher-value accounts
• stronger qualification routes into Sales
• messaging and proof points that resonate with more complex buying groups
• channel mix and targeting tuned for higher ACV, longer sales cycles and higher scrutiny

Key responsibilities

Paid acquisition strategy and execution (hands-on)

• Own the multi-channel strategy and performance across Google Ads and Microsoft Ads, paid social (LinkedIn, Meta), display, YouTube and remarketing.
• Add channels where justified, such as review sites, affiliates and industry partnerships.
• Own and allocate a £3.6M+ annual paid media budget, shifting spend based on pipeline and ARR impact.
• Build campaign structures that scale cleanly by segment (bigger businesses, priority verticals, intent level), offer (demo, assessment, content, webinars) and funnel stage (prospecting vs retargeting).

Experimentation and conversion improvement

• Run a structured experimentation programme across ads (targeting, creative, landing page alignment), landing pages and forms, and lead capture and nurture routes.
• Maintain an experiment log with hypotheses, expected lift, success criteria and learnings.

Measurement, attribution and insight (HubSpot + Power BI)

• Own reporting in HubSpot (tactical, day-to-day) and Power BI (executive reporting, trends, cohort movement), liaising with our Data team.
• Ensure clean lifecycle tracking and accurate attribution: channel tagging standards, lifecycle stage definitions, data hygiene and campaign-to-MQL reporting integrity.
• Build forecasts and business cases that leadership can trust.

Leadership: player-coach and agency management

• Coach two acquisition specialists through weekly performance reviews, skills development plans, and clear ownership boundaries and quality standards.
• Manage our embedded agency with tight briefs, strong measurement and accountability.
• Create a calm, high-output team cadence where priorities, timelines and decisions are explicit.

Stakeholder management and commercial influence

• Partner closely with Sales leadership and SDR/BDR teams to align on MQL definitions and SLAs, improve speed-to-lead and follow-up sequences, and use feedback loops to improve lead quality.
• Negotiate budgets and secure investment: present trade-offs, quantify expected impact, and explain risks and assumptions.

What we’re looking for

Required

• Strong experience in performance marketing, paid media or digital acquisition (B2B SaaS strongly preferred).
• Proven experience owning and allocating annual paid media budgets of £3.6M+, accountable for ROI and marginal returns.
• A track record of delivering MQL growth at pace while improving conversion to revenue.
• Deep hands-on expertise in Google Ads: account structure, query strategy, bidding, audiences and measurement.
• Strong capability in LinkedIn Ads for B2B, plus other paid channels.
• Strong analytics and reporting: HubSpot reporting and lifecycle stages, and Power BI fluency (or equivalent, with evidence of decision-grade reporting).
• Experience influencing stakeholders with data, not opinions.
• Demonstrated ability to coach and raise the bar for a small team.

Traits we’ll hire for

• Detail-obsessed: tracking, naming conventions, data hygiene and QA are second nature.
• High learning velocity: fast, disciplined iteration with clear hypotheses and honest read-outs.
• Commercial judgement: you know when to chase volume and when to protect quality.
• Calm leadership: you make the team better and bring the business with you.
• Strong communication: crisp updates, clear decisions, no noise.

Nice to have

• Experience shifting upmarket (bigger businesses, higher ACV, longer cycles).
• CRO expertise (landing pages, forms, onsite journeys).
• Familiarity with working alongside an SDR motion and sequencing.
• Experience with review sites and intent-based channels in B2B software.

What you get

• A high-ownership role with a significant budget and direct access to the Marketing team, Rev Ops team and Data/Business Intelligence team.
• Strong tools: HubSpot and Power BI.
• A business that values data, clarity and accountable growth, with Vista Equity Partners behind it.
• Hybrid working: 2 days in our Birmingham office, 3 from home.

Please note: we’re unable to offer visa sponsorship for this role.

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