Growth Manager (Digital Acquisition) in Birmingham

Job Description

Job Title

Growth Manager (Digital Acquisition)

Location

• Digbeth, Birmingham (Hybrid) Full-time
• About Joblogic

Established in 1998, Joblogic is the UK’s leading Field Service Management (FSM) software platform.

We are a global business with offices in the UK, Pakistan, and Vietnam, supporting service contractors who install and maintain the built environment.

Since a management buyout in 2013, Joblogic has accelerated rapidly, scaling revenue from £500k to £25m and growing our team from 11 to nearly 500 people.

With private equity backing, we have transformed from a small business into a high-growth Saa S company with serious ambition.

Our mission now is clear: build towards £100m ARR by expanding across international markets.

Joblogic helps field service businesses streamline operations, improve profitability, maintain compliance, and scale with confidence.

Our customers rely on us to run critical day-to-day work, which means we care deeply about performance, reliability, and measurable impact.

Why this matters for this role: you will join at a stage where the foundations are strong, the ambition is big, and data-led growth will directly shape the pace and direction of our next phase.

Role summary

We are hiring a Growth Manager (Digital Acquisition) to lead our acquisition engine with a clear focus on MQL delivery and ARR impact.

You will be a player-coach: hands-on in key channels, while coaching two acquisition specialists and getting strong value from our embedded agency.

You will bring rigour, pace, and clarity through data, experimentation, and excellent stakeholder management.

This role is ideal for a high-performing manager ready to scale into a Head of Growth position.

• What you will be accountable for (primary success metrics)
• Primary: Marketing Qualified Leads (MQLs)
• Deliver MQL volume to plan, with clear definitions, reporting, and SLA alignment with Sales.
• Improve MQL-to-SQL conversion rate by raising lead quality and tightening the handover.
• Secondary: ARR impact
• Improve contribution to new ARR by optimising for downstream conversion, not just top-of-funnel volume.
• Build visibility from channel spend → MQL → SQL → closed-won ARR.
• Efficiency guardrails (must hold while scaling)
• CAC/CPA/CPL and ROAS are not the “north star”, but you will manage them as guardrails.
• You will actively reduce wasted spend and improve marginal returns.
• 2026 mission (strategic priority)

You will increase acquisition success in bigger businesses.

That means

• clearer segmentation for higher-value accounts
• stronger qualification routes into Sales
• messaging and proof points that resonate with more complex buying groups
• channel mix and targeting tuned for higher ACV, longer sales cycles, and higher scrutiny

Key responsibilities

• Acquisition strategy and execution (hands-on)
• Own the multi-channel strategy and performance across key paid channels, including:
• Google Ads and Microsoft Ads
• Paid social (Linked In, Meta)
• Display/You Tube and remarketing
• Additional channels where justified (review sites, affiliates, industry partnerships)

• Build campaign structures that scale cleanly by

• segment (bigger businesses, priority verticals, intent level)
• offer (demo, assessment, content, webinars)
• funnel stage (prospecting vs retargeting)

Experimentation and conversion improvement

• Run a structured experimentation programme across

• ads (targeting, creative, landing page alignment)
• landing pages and forms (CRO)
• lead capture paths and nurture routes
• Maintain an experiment log with hypotheses, expected lift, success criteria, and learnings.
• Measurement, attribution, and insight (Hub Spot + Power BI)

• Own reporting across

• Hub Spot dashboards (tactical, day-to-day)
• Power BI (executive reporting, trends, cohort movement)

• Ensure clean lifecycle tracking and accurate attribution

• channel tagging standards
• lifecycle stage definitions and data hygiene
• campaign-to-MQL reporting integrity
• Build forecasts and business cases that leadership can trust.

Leadership: player-coach + agency management

• Coach two acquisition specialists through

• weekly performance reviews
• skills development plans
• clear ownership boundaries and quality standards
• Manage our embedded agency with tight briefs, strong measurement, and accountability.
• Create a calm, high-output team cadence: priorities, timelines, and decisions are explicit.

Stakeholder management and commercial influence

• Partner closely with Sales leadership and SDR/BDR teams (including Salesloft workflows) to:
• align on MQL definition and SLAs
• improve speed-to-lead and follow-up sequences
• use feedback loops to improve lead quality

• Negotiate budgets and secure investment

• present trade-offs
• quantify expected impact
• explain risks and assumptions

Required experience

• Senior-level experience in performance marketing / growth / digital acquisition, ideally in B2B Saa S.
• Proven track record delivering MQL growth at pace, while improving conversion to revenue.
• Deep hands-on expertise in Google Ads (account structure, query strategy, bidding, audiences, measurement).
• Strong capability in Linked In Ads for B2B, plus additional paid channels.

• Strong analytics and reporting ability

• Hub Spot reporting and lifecycle stages
• Power BI fluency (or equivalent, with evidence of building decision-grade reporting)
• Experience influencing stakeholders using data, not opinions.
• Demonstrated ability to coach and raise the bar for a small team.
• Traits we will hire for (the difference between good and great)
• Detail-obsessed: tracking, naming conventions, data hygiene, and QA are second nature.
• High learning velocity: fast, disciplined iteration with clear hypotheses and honest read-outs.
• Commercial judgement: you know when to chase volume and when to protect quality.
• Calm leadership: you make the team better, and you bring the business with you.
• Strong written and verbal communication: crisp updates, clear decisions, no noise.

Nice to have

• Experience shifting upmarket (bigger businesses, higher ACV, longer cycle).
• CRO expertise (landing pages, forms, onsite journey improvements).
• Familiarity with working alongside SDR motion and sequencing in Salesloft.
• Experience with review sites and intent-based channels in B2B software.

What you get

• High-ownership role with a clear path to Head of Growth for the right person.
• Strong tools: Hub Spot, Power BI, Salesloft.
• A business that values data, clarity, and accountable growth.