Demand Generation Manager in Birmingham

Hybrid – Birmingham, England, United Kingdom

The Joblogic Story

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform, with offices in the UK, Pakistan and Vietnam. Since our management buy-out in 2013, we’ve grown from ~£500K ARR to ~£35M+ ARR and from 11 to 500+ people.

We recently secured a strategic growth investment from Vista Equity Partners, a global technology investor specialising in enterprise software. This includes over £100 million in new primary capital to accelerate our AI-first roadmap, expand our platform into CAFM (Computer-Aided Facilities Management), and support our expansion across Europe and beyond. With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love you to join us on our journey to £100M ARR.

Our software serves contractors who install and maintain the built environment, helping them streamline operations, improve profitability, ensure compliance and grow. With over 100,000 users across HVAC, plumbing, electrical maintenance, facilities management and building fabric maintenance, we’re entering a new era of intelligent automation, predictive maintenance and data-driven decision-making.

About the Role

The Demand Generation Manager sits at the heart of Joblogic’s commercial growth strategy. You’ll turn marketing strategy into measurable pipeline by planning, orchestrating and continuously optimising integrated demand generation programmes across the full customer acquisition journey.

Working alongside the Head of Demand Generation, you’ll own the coordination and delivery of campaigns across multiple channels, collaborating with Brand, Product, Customer Marketing, Sales, SDRs, RevOps and our Shared Delivery & Automation Studio. You’ll spend as much time analysing funnel performance and experimenting with new approaches as you will launching campaigns.

Key Accountabilities

Demand Generation Strategy & Commercial Accountability

• Support the Head of Demand Generation in developing and executing our full-funnel demand generation strategy.
• Translate strategic priorities into integrated programmes that generate qualified pipeline.
• Own marketing’s contribution to qualified pipeline, measuring success by commercial outcomes rather than activity.
• Partner with Sales and RevOps to understand where pipeline is created, where it leaks and where marketing can have the greatest impact.

Campaign Planning & Orchestration

• Plan and deliver integrated campaigns across paid media, outbound, email, webinars, events, partnerships, content and ABM.
• Write clear campaign briefs and coordinate delivery through the Shared Delivery & Automation Studio.
• Manage multiple concurrent programmes with exceptional attention to detail.

Account-Based Marketing (ABM)

• Own strategic ABM programmes for enterprise accounts.
• Partner with Sales and SDRs to build personalised, multi-channel engagement strategies that create opportunities within named accounts.
• Continuously optimise ABM programmes using insight and performance data.
• Own continuous optimisation of the marketing funnel, from first interaction through to qualified pipeline.
• Work with the GTM Experience Manager to improve landing pages, workflows, automation, lead routing and nurture journeys.
• Champion a culture of continuous experimentation.

Product Launches & Partner Marketing

• Partner with Product and Product Marketing to launch new products and AI capabilities with commercially focused go-to-market campaigns.
• Develop joint demand generation campaigns with technology partners, industry associations and strategic partners, and measure their commercial contribution.

AI-Enabled Marketing

• Use AI to improve campaign planning, execution and optimisation, working with our growing capabilities including AirOps (AI search visibility), Clay (prospect research and enrichment), AI SDR agents, AI-assisted content production and intelligent automation.
• Identify opportunities to automate repetitive activities and recommend emerging AI capabilities that strengthen our go-to-market strategy.

Reporting & Insight

• Build reporting that measures marketing performance through commercial impact.
• Analyse campaign, channel and funnel performance and turn it into data-led recommendations.
• Support attribution modelling and performance reporting alongside RevOps.

How We Measure Success

• Commercial: marketing qualified pipeline, pipeline created, marketing influenced revenue, campaign ROI, Marketing Efficiency Ratio and cost per pipeline opportunity.
• Funnel: MQL to SAL and SAL to SQL conversion, landing page conversion, email performance, attribution and pipeline velocity.
• Strategic: ABM performance, product launch success, partner contribution, AI adoption and experimentation maturity.

Skills & Experience

• Experience delivering demand generation programmes in a B2B SaaS organisation.
• Strong commercial understanding of marketing’s role in revenue generation.
• Experience planning integrated, multi-channel campaigns.
• Knowledge of ABM and full-funnel demand generation.
• Strong analytical skills and experience interpreting marketing performance data.
• Experience with CRM and marketing automation platforms such as HubSpot.
• Excellent communication, stakeholder management and project coordination skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience using AI in marketing workflows, including Clay, AirOps or similar GTM tools.
• Knowledge of outbound marketing and SDR collaboration.
• Event marketing experience.
• SaaS or Field Service Management experience.
• Experience in high-growth technology businesses.

About You

You’re naturally curious about growth, commercially minded, analytical and proactive. You look beyond campaign delivery to understand how marketing drives business performance. You enjoy testing ideas and learning quickly from results, and you’re highly organised and collaborative, comfortable bringing multiple teams together. Most of all, you’ll thrive where strategy, technology and AI combine to create measurable commercial growth.

How We Work

Our Growth team combines strategic thinking, specialist expertise and AI-powered execution. You’ll partner with specialists across Brand, Customer Marketing, GTM Experience, Product, Sales and RevOps. AI is embedded in how we work, helping us move faster, make better decisions and focus our people on strategy, creativity and growth.

What Success Looks Like After 12 Months

• Predictable, measurable pipeline across every major acquisition channel.
• Campaigns fully integrated across Brand, Product, Customer Marketing, Sales and SDRs.
• Improved conversion across key funnel stages through continuous experimentation.
• AI embedded in campaign planning, optimisation and reporting.
• Enterprise ABM programmes consistently creating high-value opportunities.
• Marketing recognised as a strategic commercial function that drives pipeline and revenue.

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