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- Tasks: Lead data-driven marketing strategies to drive growth across EMEA.
- Company: Join Navan, a dynamic company focused on measurable success in the travel industry.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by optimizing campaigns and leading a talented team in a fast-paced environment.
- Qualifications: Experience with analytics tools and proven leadership in integrated marketing required.
- Other info: This role is based in London and offers a chance to shape marketing strategies across diverse markets.
The predicted salary is between 54000 - 84000 £ per year.
As the Demand Gen Marketing Lead for EMEA, you will be responsible for driving measurable growth through data-driven marketing strategies. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets. Leading a team of Regional Marketers, you’ll oversee the strategy, execution, and performance of marketing initiatives across our priority markets. Reporting to the Senior Director, EMEA Marketing, and collaborating closely with senior leadership, sales, and customer success teams, you’ll align marketing strategies with business objectives to accelerate Navan’s success in EMEA. What You’ll Do: Develop Data-Driven Strategies : Design and implement high-growth revenue marketing strategies, using analytics to inform decisions and optimize campaigns for maximum impact across EMEA. Lead a team of Marketers : Work with regional marketers and campaign managers to connect the dots and drive the greatest amount of impact. Optimize Campaign Performance : Leverage insights from marketing metrics to refine campaigns, ensuring alignment with regional goals and delivering measurable ROI. Drive Regional Marketing Excellence : Own the end-to-end development and execution of regional marketing programs, adapting central strategies for EMEA-specific nuances while creating native regional campaigns to support revenue targets. Foster Sales Alignment : Partner closely with EMEA sales leaders to develop and execute integrated campaigns and prospecting motions that resonate with target audiences. Budget Management : Strategically allocate and manage budgets to scale high-impact programs and maximize outcomes. Lead with Data : Build and maintain a framework for tracking, analyzing, and reporting on campaign performance to ensure transparency and continuous improvement. Collaborate Cross-Functionally : Work with central marketing teams to adapt and scale initiatives, ensuring consistency and effectiveness across all EMEA markets. What We’re Looking For: Analytical Expertise : A data-first mindset, with experience using tools like Marketo, Salesforce.com, and analytics platforms to track, measure, and optimize marketing performance. Proven Leadership : Experience managing and mentoring cross-regional teams, with a track record of building high-performance, data-oriented cultures. Integrated Marketing Experience : Deep understanding of multi-channel strategies, including digital marketing, paid media, field marketing, and content-driven campaigns. Strategic Vision and Execution : Ability to develop long-term strategies and execute tactical plans that drive demand, build brand awareness, and grow revenue. Sales Collaboration : Strong ability to align marketing efforts with sales processes, ensuring a seamless connection between marketing initiatives and revenue outcomes. Agility and Adaptability : Comfort working in a fast-paced environment, managing multiple stakeholders, and balancing competing priorities. Passion for Results : A relentless focus on metrics and outcomes, with a history of delivering measurable growth through marketing initiatives. #J-18808-Ljbffr
Demand Generation Director, EMEA (Basé à London) employer: Jobleads
Contact Detail:
Jobleads Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Director, EMEA (Basé à London)
✨Tip Number 1
Familiarize yourself with the latest trends in data-driven marketing strategies. Understanding how to leverage analytics tools like Marketo and Salesforce.com will give you a competitive edge when discussing your approach to campaign optimization.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and mentored teams in the past. Highlighting your experience in building high-performance cultures will resonate well with our focus on team dynamics.
✨Tip Number 3
Be ready to discuss your integrated marketing experience, particularly in multi-channel strategies. Having concrete examples of successful digital marketing and content-driven campaigns will demonstrate your capability to drive demand effectively.
✨Tip Number 4
Prepare to articulate your strategic vision for aligning marketing efforts with sales processes. Showing that you can create seamless connections between marketing initiatives and revenue outcomes will be crucial for this role.
We think you need these skills to ace Demand Generation Director, EMEA (Basé à London)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Demand Generation Director position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect your analytical expertise and leadership experience. Use specific metrics and examples from your past roles that demonstrate your ability to drive measurable growth and optimize marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision and integrated marketing experience. Discuss how you can contribute to Navan’s success in EMEA by aligning marketing strategies with business objectives.
Highlight Relevant Tools and Experience: In your application, mention your familiarity with tools like Marketo and Salesforce.com. Provide examples of how you've used data-driven insights to refine campaigns and achieve revenue targets in previous roles.
How to prepare for a job interview at Jobleads
✨Showcase Your Analytical Skills
Since the role emphasizes a data-driven mindset, be prepared to discuss specific examples of how you've used analytics tools like Marketo or Salesforce.com to drive marketing performance. Highlight any metrics you've improved and the strategies you implemented.
✨Demonstrate Leadership Experience
Talk about your experience managing and mentoring teams, especially in a cross-regional context. Share stories that illustrate how you've built high-performance cultures and led teams to achieve aggressive revenue targets.
✨Align Marketing with Sales
Prepare to discuss how you've successfully collaborated with sales teams in the past. Provide examples of integrated campaigns you've developed that resonated with target audiences and drove measurable results.
✨Adaptability in Fast-Paced Environments
The job requires agility and adaptability, so be ready to share experiences where you've managed multiple stakeholders and competing priorities. Discuss how you maintained focus on results while navigating challenges.
