Sr. Digital Optimization Analyst

Sr. Digital Optimization Analyst page is loadedSr. Digital Optimization AnalystApply remote type Hybrid locations Ft. Lauderdale time type Full time posted on Posted 13 Days Ago job requisition id R-100584Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of LuxuryEmbark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a \”Lady or Gentleman\” of our esteemed team, you\’ll be entrusted with the art of delivering the impeccable \”Gold Standards\” that have made the Ritz-Carlton an epitome of excellence across the globe.The Essence of Excellence: The Gold StandardsThe Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.The Employee PromiseAt The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.Job SummaryThe Sr. Digital Optimization analyst is responsible for leveraging data (primarily website and app) to analyze user behavior and monitor the performance of our digital experiences across key touchpoints in the user journey. This role focuses on driving incremental improvement and growth by enhancing user experiences, boosting content engagement, improving conversion, and increasing revenue growth. The ideal candidate is passionate about customer experience, has a talent for data storytelling, and can present actionable insights to inform digital experience strategies.Essential FunctionsProvide analytical support for strategic and tactical initiatives, which may include creating models, defining methodology , determining variables, sourcing data (web, app, marketing, survey, customer/sales), validating data, analyzing risk, and providing succinct recommendations.Develop a thorough understanding of our data warehouse and play an active role in planning for future marketing data needs.A/B testing website campaigns, analyzing key digital metrics, and identifying opportunities to increase web and app engagement and conversion performance.Developing and presenting learnings from your analyses, including actionable insights and recommendations.Creating and maintaining dashboards, data visualizations, and survey and website performance reports.Monitoring and analyzing digital behavior and marketing trends.Strong c ommunicat ion and present ation skills with colleagues, managers, and senior leadership.Competency5+ years of experience working with hospitality brands at a leading consultancy, agency, or in-house marketing teamBachelor’s degree in a quantitative discipline is required . An advanced degree (e.g., MBA) is a plusAdvanced knowledge of analytics tools such as Digital Analytics (Google 360, Adobe), heat mapping tools (i.e., HotJar , Quantum, Metric, or ClickTale )Strong knowledge of Optimization tools from strategy through analysis (Adobe Target, Optimizely, Monetate , or CrazyEgg )Comfortable navigating large datasets and a demonstrated willingness to get your hands dirty with internal reporting tools ( BigQuery , Salesforce, Point of Sale data, and Excel)Design and analysis experience is required , including demonstrated ability to analyze and visualize data via visualization solutions such as Tableau (preferred), Domo, or Power BIExceptional at finding trends in the data, articulating the \”so what,\” and translating insights into strategic recommendationsExcellent communication and data storytelling skills, including the ability to clearly present findings and recommendationsIndependent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary .Expected Hours of WorkThe position is full-time/hybridOccasional international travelThe Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #J-18808-Ljbffr