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- Tasks: Lead product marketing for Lightspeed's Hospitality portfolio, driving launches and market strategies.
- Company: Join Lightspeed, a global leader in commerce solutions, empowering businesses since 2005.
- Benefits: Enjoy unlimited paid time off, flexible work, health insurance, and a supportive team culture.
- Why this job: Make a real impact in a dynamic environment while helping small businesses thrive.
- Qualifications: 3-5 years in product marketing, bilingual in English and German, with SaaS experience preferred.
- Other info: Inclusive workplace committed to diversity; opportunities for growth and innovation await!
The predicted salary is between 36000 - 60000 £ per year.
Hi there! Thanks for stopping by The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany focused). Reporting to the Senior Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC, you will: develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and act as the voice of the customer within the organization and ensure customer needs are addressed at each marketing touchpoint.At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help shape product roadmap and accelerate the launch and lifecycle management of your product portfolio.What you’ll be responsible for:Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution.Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviors.Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives.Develop roadmaps of marketing initiatives that span the customer lifecycle, from initial launch through product adoption, onboarding and retention.Track KPIs that will help drive the overall success of your product portfolio.Being the go-to person for messaging around your product portfolio and value propositionDevelop collaborative relationships with various cross-functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists.Act as the key liaison for go-to-market teams in your region. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material.Collaborate with Creative, Content, and Product teams to develop compelling, customer-centric content and campaigns that drive impact.What you need to bring to the team:3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience.Previous background in SaaS marketing, or with exposure to small business audiences.Experience in positioning, messaging, and driving product growth.Proven ability to collaborate across teams.Experience in generating market insights and competitor intelligence.Excellent project management and communication skills with cross-functional and cross-regional stakeholders to meet project objectives and deadlines.Genuine interest in and curiosity in helping small businesses succeed.Bilingual proficiency in English and German.Even better if you have, but not necessary:Experience in the hospitality industry in any capacity is a strong asset!Enthusiasm for innovative technologies (e.g., AI) and their application to real-world product experiences is a plusMBA or Product Marketing Alliance certificationWhat’s in it for you?Come live the Lightspeed experience…Ability to do your job in a truly flexible environment;Genuine career opportunities in a company that’s creating new jobs every day;Work in a team big enough for growth but lean enough to make a real impact.… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:Lightspeed RSU program (we are all owners)Unlimited paid time off policyFlexible working policyImmediate access to health insuranceHealth and wellness benefitsPaid leave assistance for new parentsLinkedin learning license1 paid volunteer day annuallyTo all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.Lightspeed is a proud equal opportunity employer and we are committed tocreating an inclusive and barrier-free workplace. Lightspeed welcomes andencourages applications from people with disabilities. Accommodations areavailable on request for candidates taking part in all aspects of theselection process.Where to from here?Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.Who we are:Powering the businesses that are the backbone of the global economy, Lightspeed\’s one-stopcommerceplatform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloudcommercesolution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.Lightspeed handles your information in accordance with ourApplicant Privacy Statement. #J-18808-Ljbffr
Product Marketing Manager (German and English speaking) London, England, United Kingdom employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (German and English speaking) London, England, United Kingdom
✨Tip Number 1
Familiarise yourself with the hospitality industry and its current trends. Understanding the market dynamics and customer needs will help you speak confidently about how you can contribute to Lightspeed's growth in this sector.
✨Tip Number 2
Network with professionals in the product marketing field, especially those who have experience in SaaS or hospitality. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous experiences in product positioning and messaging. Be ready to share specific examples of how you've successfully driven product growth and collaborated with cross-functional teams.
✨Tip Number 4
Showcase your bilingual skills in English and German during conversations. Being able to communicate effectively in both languages is a significant asset for this role and can set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager (German and English speaking) London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in the hospitality or SaaS sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of market dynamics. Mention specific examples of how you've successfully executed go-to-market strategies in the past.
Showcase Bilingual Skills: Since the role requires proficiency in both English and German, ensure you mention your language skills prominently. If possible, provide examples of how you've used these skills in a professional context.
Highlight Collaborative Experience: Emphasise your ability to work cross-functionally. Provide examples of projects where you collaborated with different teams, such as marketing, sales, and product management, to achieve common goals.
How to prepare for a job interview at JobLeads GmbH
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of the Lightspeed Restaurant product and its positioning in the market. Familiarise yourself with its features, benefits, and how it stands out from competitors. This will help you articulate your thoughts clearly during discussions.
✨Showcase Your Market Insight
Be prepared to discuss recent trends in the hospitality industry, especially in EMEA. Highlight any relevant market analysis you've conducted or insights you've gathered about customer needs. This demonstrates your proactive approach and genuine interest in the sector.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working with various teams, share examples of how you've successfully collaborated across departments in previous roles. Emphasise your communication skills and ability to build relationships, as these are crucial for the position.
✨Prepare Questions for Your Interviewers
Think of insightful questions to ask your interviewers about the company culture, team dynamics, and future product strategies. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.
