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- Tasks: Lead mobile marketing strategies and manage user acquisition across app-focused channels.
- Company: Join Sporty, a top-ranking site known for its engaging content and user base.
- Benefits: Enjoy flexible work options, creative collaboration, and opportunities for professional growth.
- Why this job: Be at the forefront of mobile marketing in a dynamic environment with a focus on innovation.
- Qualifications: Four years in mobile user acquisition, strong analytics skills, and experience with major ad networks required.
- Other info: Opportunity to lead a team and shape the future of mobile marketing strategies.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Mobile Performance Marketing Lead role at Sporty Group6 days ago Be among the first 25 applicantsJoin to apply for the Mobile Performance Marketing Lead role at Sporty GroupSporty\’s sites are some of the most popular on the internet, consistently staying in Alexa\’s list of top websites for the countries they operate in.The roleAs we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV – working closely with creative, analytics, product teams.ResponsibilitiesDevelop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world.Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs.Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions.Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages.Develop and manage the User Acquisition team.QualificationsFour years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment.Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.Experience scaling UA campaigns worldwide.Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.Comfortable managing budgets across geographies and allocating spend based on ROI performance.BenefitsQuarterly bonusesFlexible working hoursTop-of-the-line equipmentReferral bonuses28 days paid annual leaveAnnual company retreat – we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!Highly talented, dependable co-workers in a global, multicultural organisationPayment via DEEL, a world class online wallet systemOur teams are small enough for you to be impactfulOur business is globally established and successful, offering stability and security to our Team MembersOur MissionOur mission is to be an everyday entertainment platform for everyoneOur Operating PrinciplesCreate Value for UsersAct in the Long-Term Interests of SportyFocus on Product Improvements & InnovationBe ResponsiblePreserve Integrity & HonestyRespect Confidentiality & PrivacyEnsure Stability, Security & ScalabilityWork Hard with Passion & PrideWorking at SportyThe top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they\’re in your way.Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionHuman ResourcesReferrals increase your chances of interviewing at Sporty Group by 2xSign in to set job alerts for “Performance Lead” roles.London, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 5 days agoLondon, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 2 months agoNorthern Ireland, United Kingdom 1 week agoLondon, England, United Kingdom 5 days agoUnited Kingdom $90,000.00-$160,000.00 2 months agoLondon, England, United Kingdom 1 week agoManchester Area, United Kingdom 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Mobile Performance Marketing Lead employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in mobile marketing, especially around user acquisition and engagement strategies. This will not only help you understand the role better but also allow you to speak confidently about innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the mobile marketing space, particularly those who have experience with app-focused performance channels. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on platform changes, such as iOS privacy updates and Android SDK changes. Being knowledgeable about these topics will demonstrate your proactive approach and readiness to adapt strategies accordingly.
✨Tip Number 4
Prepare to discuss specific examples of successful mobile marketing campaigns you've managed. Highlight your experience with tools like AppsFlyer or Adjust, and be ready to explain how you used data to drive decisions and optimise performance.
We think you need these skills to ace Mobile Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile user acquisition and performance marketing. Focus on specific achievements, such as successful campaigns you've led or metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile marketing and detail how your skills align with the responsibilities outlined in the job description. Mention any specific tools or platforms you have experience with, such as AppsFlyer or Google Ads.
Showcase Data Literacy: Since the role requires strong data literacy, include examples of how you've used analytics to drive marketing decisions. Discuss any dashboards or reports you've created and how they influenced campaign strategies.
Highlight Cross-Functional Collaboration: Emphasise your experience working with creative teams, product managers, and engineers. Provide examples of successful collaborations that led to high-performing ad creatives or improved user acquisition strategies.
How to prepare for a job interview at JobLeads GmbH
✨Showcase Your Mobile Marketing Expertise
Be prepared to discuss your previous experience in mobile user acquisition and growth. Highlight specific campaigns you've managed, particularly those involving Facebook, Google, and other ad networks. This will demonstrate your capability to lead mobile marketing strategies effectively.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong data literacy, come equipped with examples of how you've used analytics tools like AppsFlyer or Firebase to drive campaign performance. Discuss how you extracted insights from data to inform your strategies and improve user acquisition.
✨Prepare for A/B Testing Discussions
A/B testing is crucial in this role, so be ready to explain your approach to testing creatives, placements, and targeting. Share any successful tests you've conducted and the impact they had on your campaigns, showcasing your analytical skills and strategic thinking.
✨Understand the Mobile App Ecosystem
Familiarise yourself with the latest trends and changes in the mobile app ecosystem, including privacy updates and attribution models. Being knowledgeable about these topics will show that you're proactive and can adapt strategies to stay ahead in a fast-paced environment.
