Marketing Automation Specialist - Eloqua

2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals.Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals.Job DescriptionThis role is based in our London office.As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.Key ResponsibilitiesExecuting comprehensive programs in EloquaPartnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their teamCollaborate closely with marketing team stakeholders to drive campaign production, execution, and operationsManage end-to-end marketing campaignsDesign, localize, automate, and optimize regional demand generation campaigns using EloquaManage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)Develop and execute marketing automation strategies to streamline workflows and enhance efficiencyConfigure and manage marketing automation within EloquaWork with cross-functional teams to identify automation opportunities and implement effective solutionsBuild and maintain automated campaigns across various channelsMonitor and analyze campaign performance metrics, providing insights and recommendations for optimizationStay updated on industry trends and best practices in marketing automationTrain and support team members on using marketing automation tools and processes effectivelyImprove data integrity operations where possibleYou will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer\’s journey.Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.In return, you\’ll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients\’ businesses.Qualifications2-4 years of experience with EloquaHTML knowledge is a plusExcellent troubleshooting skillsIn-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketingExpertise with CRM applications, such as Salesforce.comHands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)Data-driven with strong analytical skillsStrong project management and organizational skillsExperience with project management tools, like Monday.comPrevious consulting experience (strongly preferred but not required)Used to working with workflow management tools (we use Monday.com)This position offers a high degree of autonomy and requires professional maturity.While it\’s okay not to know all the answers, the ability to figure things out is crucial.Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.comOur benefits include:Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you\’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesEvents ServicesReferrals increase your chances of interviewing at Informa by 2xSign in to set job alerts for “Marketing Automation Specialist” roles.London, England, United Kingdom 1 day agoDigital Marketing Specialist – Maternity CoverLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 6 days agoDigital Marketing Specialist – AffiliatesLondon, England, United Kingdom 5 days agoDigital Operations Marketing CoordinatorLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoMarketing Automation Specialist – 6m Fixed Term ContractLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoWandsworth, England, United Kingdom 1 month agoLondon, England, United Kingdom 1 month agoChertsey, England, United Kingdom 1 week agoCity Of London, England, United Kingdom 4 weeks agoGreater London, England, United Kingdom 3 days agoLondon, England, United Kingdom 1 month agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 4 months agoLondon, England, United Kingdom 1 month agoLondon, England, United Kingdom 1 month agoLondon Area, United Kingdom £40,000.00-£45,000.00 23 hours agoLondon, England, United Kingdom 3 days agoLondon, England, United Kingdom 6 days agoDigital Marketing Coordinator at SetSalesLondon, England, United Kingdom 9 months agoWelwyn Garden City, England, United Kingdom 10 hours agoWe’re unlocking community knowledge in a new way. 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