Head of Audience Development

1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Location: The Seat Unique Stadium, Nevil Road, Bristol, UKReports To: Chief Executive OfficerContract Type: Full-time, PermanentSalary: Competitive, dependent on experienceAbout Gloucestershire County Cricket ClubFounded in 1870, Gloucestershire County Cricket Club is one of the 18 first-class counties in English cricket. Based at the iconic Seat Unique Stadium in Bristol, the Club boasts a proud heritage and an exciting future — on and off the pitch. As we look to grow the game and foster stronger connections with communities across the region, we are investing in a strategic approach to audience development and digital engagement.Role PurposeThe Head of Audience Development will play a pivotal role in transforming how GCCC connects with new and existing audiences. The successful candidate will lead a cross-functional strategy to grow, diversify, and deepen the Club’s membership and fanbase — delivering meaningful engagement through digital platforms and community. This is a senior leadership role with significant influence on the commercial and cultural future of the Club.Key ResponsibilitiesResponsible for managing the Marketing and Communications team alongside the Ticketing and Membership department.Develop and execute a long-term audience development strategy aligned with GCCC’s strategy, vision, and commercial goals.Lead and oversee the end-to-end delivery of a comprehensive branding project for the Club, again to ensure alignment with the club’s values, strategic goals, and stakeholder expectations.Define clear audience segments and engagement objectives (e.g. youth, diverse communities, memberships, families, corporate, casual fans).Collaborate with senior stakeholders to integrate audience insights into business planning, marketing, ticketing and matchday experience.Audience Growth & EngagementDrive data-led initiatives to increase attendance, membership, digital reach and fan loyalty.Oversee CRM, digital marketing and content strategies to optimise fan acquisition and retention.Work with colleagues to develop campaigns and programmes that engage underrepresented communities and new demographics.Represent GCCC at community forums, networking events and relevant panels or working groups.Matchday & Event ExperienceBe part of the Senior Leadership team that manages on audience experience across matchdays and Club events, working closely with the Operations and Events teams.Data, Reporting & InsightsSet and track KPIs to measure the impact of audience development initiatives.Work with the Head of Finance to develop dashboards and reporting tools to inform decisions.Work with the relevant ECB teams and other stakeholders to ensure we are working towards common objectives within the game.Provide regular reports to the CEO and Board.Experience & Skills RequiredMinimum 5 years\’ experience in audience development, fan engagement, marketing or related fields.Proven track record in developing and delivering strategies that drive audience growth and engagement.An inspiring manager, able to evidence excellent team leadership and development of people.Strong understanding of data-driven marketing, CRM systems, web development and digital engagement tools.Strong communication and stakeholder engagement ability.Passion for sport, events, culture and community impact.Experience working in a sporting, live events, or entertainment environment.Understanding of EDI (Equality, Diversity & Inclusion) principles and how they apply to audience strategy.Familiarity with the cricket landscape in the UK.Why Join Gloucestershire Cricket?Be part of a historic Club entering an ambitious new chapter.Work from a vibrant stadium in the heart of Bristol.Influence the future of cricket in the South West.Competitive salary and benefits.Flexible working options and an inclusive environment.To ApplyTo apply for this role, please emailrecruitment@glosccc.co.ukwith yourCV and a covering letteroutlining your suitability for the position and your motivation for applying.Key DatesApplications Open:Wednesday 30th July 2025Application Deadline:Monday 25th August 2025 at 9:00 AMInterviews Scheduled:Tuesday 9th September 2025Inclusion & AccessibilityWe are anequal opportunity employerand encourage applications from all qualified candidates. We value diversity and are committed to creating an inclusive environment for everyone. If you require any accommodations during the application or interview process, please let us know — we are here to support you throughout.Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionBusiness Development and SalesReferrals increase your chances of interviewing at Gloucestershire Cricket by 2xSign in to set job alerts for “Head of Development” roles.Greater Bristol Area, United Kingdom 2 weeks agoChepstow, Wales, United Kingdom 2 weeks agoHead of English and Curriculum DevelopmentNewbury, England, United Kingdom 3 weeks agoMonmouthshire, Wales, United Kingdom 2 weeks agoHead of Special Education Services (H01) – Southern Coalfields Cluster – Special Education ProgramRockhampton, England, United Kingdom 1 week agoNational Head of Research Delivery NMAHPsBristol, England, United Kingdom 18 hours agoBath, England, United Kingdom 18 hours agoGreater Bristol Area, United Kingdom 3 weeks agoBristol, England, United Kingdom 18 hours agoGreater Bristol Area, United Kingdom 2 weeks agoBristol, England, United Kingdom 3 weeks agoBristol, England, United Kingdom 2 days agoHead of Strategy & Transformation, Rail InfrastructureBristol, England, United Kingdom 1 week agoBristol, England, United Kingdom 12 months agoGreater Bristol Area, United Kingdom 1 week agoPilton, England, United Kingdom 2 days agoHead of Advanced Research & Development – SPTS DivisionNewport, Wales, United Kingdom 3 weeks agoHead of Policy and Legislation Committee ServiceCardiff, Wales, United Kingdom 3 weeks agoCardiff, Wales, United Kingdom 2 weeks agoBristol, England, United Kingdom 1 month agoHead of Operations MI, Performance & Budget AssuranceHead of Product Engineering, Student ExperienceCardiff, Wales, United Kingdom 20 hours agoTechnical Director – Nuclear Civil WorksCity Of Bristol, England, United Kingdom 6 days agoHead of Policy, Planning and PerformanceTechnical Director – Nuclear Civil WorksBristol, England, United Kingdom 1 month agoBristol, England, United Kingdom 5 days agoTorfaen, Wales, United Kingdom 2 days agoBristol, England, United Kingdom 1 day agoNewbury, England, United Kingdom 1 day agoWe’re unlocking community knowledge in a new way. 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