At a Glance
- Tasks: Manage digital marketing activities, including email campaigns, social media, and website content.
- Company: Join a thriving hotel group in the stunning Lake District, known for exceptional guest experiences.
- Benefits: Enjoy hybrid work, share of tips, extra holiday days, and discounts on stays and food.
- Why this job: Be part of a creative team, enhance your skills, and make a real impact on brand visibility.
- Qualifications: Experience in digital marketing, strong writing skills, and knowledge of CRM and social media platforms.
- Other info: Opportunity for training courses and recognition through awards and long service events.
The predicted salary is between 28800 - 42000 £ per year.
About UsWell-established and thriving hotel group, in the heart of the Lake District, renowned for delivering exceptional guest experiences in one of the UK’s most beautiful regions. As we continue to grow, we are looking for a creative and driven Digital Marketing Executive to join our team and help elevate our online presence and customer engagement.Role OverviewAs the Digital Marketing Executive, you will take ownership of all digital marketing activity across our two hotel brands. From managing CRM campaigns to maintaining our websites and leading our social media strategy, you will play a key role in driving direct bookings, guest retention, and brand visibility. This will be a hybrid role based between Newby Bridge and Ambleside.Key ResponsibilitiesEmail Marketing & CRM ManagementPlan, create, and execute email marketing campaigns to drive engagement and bookings.Manage and maintain the CRM database, ensuring accurate segmentation and GDPR compliance.Analyse campaign performance and provide actionable insights.Social Media ManagementDevelop and implement a social media calendar across multiple platforms (Instagram, Facebook, TikTok, etc.).Create compelling content (visual and written) tailored to our audiences.Monitor performance and engagement, responding to messages and comments in a timely manner.Website Maintenance & Content ManagementKeep both hotel websites up-to-date with new offers, blog content, and events.Ensure websites are optimised for SEO and user experience.Liaise with third-party developers or platforms as needed for website improvements.Analytics & ReportingTrack digital campaign performance using tools such as Google Analytics and Meta Business Suite.Produce monthly reports on KPIs, offering recommendations for improvement.Respond to online ReviewsRequirementsProven experience in a similar digital marketing role.Strong knowledge of email marketing platforms (e.g. Mailchimp, Dotdigital, or similar).Experience using and managing CRM systems.Confident in using CMS platforms such as WordPress.Hands-on experience with social media marketing and content creation.Strong writing and communication skills.Basic understanding of SEO and website analytics.Ability to manage multiple projects and work independently.DesirableHospitality or tourism marketing experience.Graphic design or video editing skills (e.g. Canva, Adobe Suite).Photography/videography experienceWhat We OfferShare of monthly tips (circa £1 per hour worked)Extra Holiday Days for each years service (max 33 days)Employee Assistance Programme – Hospitality ActionDiscounted Bed & Breakfast stays at hotels within the group (£25 per night)Discounted F&B (Food 35% & Beverage 50% – when eating) when staying at a Classic Lodges HotelAccess to training course and apprenticeshipsAnnual Long Service, Employee of the Quarter & Special AwardsAnnual Long Service Dinner (for those with 5+ years service)Group Annual Awards Dinner, Harrogate #J-18808-Ljbffr
Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel
✨Tip Number 1
Familiarise yourself with the hotel group's online presence. Check out their websites and social media channels to understand their branding and messaging. This will help you tailor your approach and demonstrate your knowledge during any interviews.
✨Tip Number 2
Showcase your digital marketing skills by creating a mini portfolio of your previous work. Include examples of email campaigns, social media posts, or website content you've developed. This practical demonstration can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the hospitality and tourism sectors. Attend industry events or join relevant online groups to connect with others. Building relationships can lead to valuable insights and potential referrals for the position.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially within the hospitality industry. Being knowledgeable about current strategies and tools will not only enhance your application but also show your passion for the role.
We think you need these skills to ace Digital Marketing Executive The Lakeside hotel and Spa · Salutation Hotel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in email marketing, social media management, and CRM systems. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the hospitality industry. Mention specific achievements from previous roles that align with the responsibilities of the Digital Marketing Executive position.
Showcase Your Creativity: Include examples of your work, such as links to social media campaigns or email marketing content you've created. This will help demonstrate your ability to create compelling content tailored to different audiences.
Highlight Analytical Skills: Emphasise your experience with analytics tools like Google Analytics. Provide examples of how you've used data to improve campaign performance and make informed decisions in past roles.
How to prepare for a job interview at JobLeads GmbH
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with email marketing platforms and CRM systems. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved.
✨Demonstrate Your Creativity
Since the role requires creating compelling content for social media, come equipped with examples of your previous work. Whether it's posts, graphics, or videos, showcasing your creativity will set you apart.
✨Understand the Brand
Research The Lakeside Hotel and Spa and its unique offerings. Understanding their brand voice and target audience will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Analytics Questions
Be ready to discuss how you track and analyse digital campaign performance. Familiarise yourself with tools like Google Analytics and be prepared to share insights from past campaigns you've worked on.