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- Tasks: Lead ASO strategies to boost game visibility and performance on app stores.
- Company: Join Tripledot Studios, an award-winning mobile games studio with a vibrant team of 400.
- Benefits: Enjoy hybrid working, daily free lunch, 25 days holiday, and continuous professional development.
- Why this job: Be part of a fast-growing company that values creativity and collaboration in game development.
- Qualifications: 2+ years in ASO for mobile apps, strong analytical skills, and attention to detail required.
- Other info: Experience exciting company events and a supportive work culture focused on personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Social network you want to login/join with:Tripledot Studios is an award-winning, record breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.We specialise in Casual, Free to Play, Mobile games that delight millions of players every day.Fastest Growing Business in Europe in 2022Tech Growth Business of the Year 2021 and 2023PocketGamer Best Mobile Developer 2023The Kings Award for International Enterprise 2024Our guiding principle as a team is that when people love what they do, what they do will be loved by others.Take a look at our games: iOS Store + Google PlayRole OverviewAs ASO Manager at Tripledot Studios, you will lead the ASO (App Store Optimisation) efforts across all our global markets.You will focus on enhancing the visibility and organic performance of our games across the App Store and Google Play. This role blends data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of store algorithms and metadata optimization.Key ResponsibilitiesOperate our App Store Optimisation strategies and play a key role in defining them;Optimise the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc;Collaborate with the Creative Marketing team to create new assets for the App Stores;Frequently analyse and report ASO performance;Monitor competitor activity and rankings to better understand the market;Launching new apps in conjunction with the other departments;Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.Skills, Knowledge & Expertise2+ years experience handling App Store Optimisation strategy for mobile apps or games;Solid understanding of ASO algorithms and principles, from ranking factors to creative optimisation;Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak etc.);Experience with CPP and CSL;Analytical skills and ability to interpret data to make decisions;Effective time management and project management skills;Communication skills and ability to interact effectively with diverse teams;Applied experience with MS Excel, AppsFlyer/Adjust, Looker;Very high attention to detail.25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.20 days fully remote working: Work from anywhere in the world, 20 days of the year.Daily Free Lunch: In the office you get £12 every day to order from JustEatRegular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.Continuous Professional Development: Propel your career with continuous opportunities for professional development.Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.Life Assurance & Group Income Cover: Financial protection for you and your loved ones.Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.Dental Cover: Flash your best smile with our dental cover.Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.Pension Plan: Secure your future with our contributory pension plan.We are Tripledot Studios, our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment. Our teams drive projects together from conception to launch in an indie-style process combining data and creativity to make games that can be enjoyed by everyone. #J-18808-Ljbffr
ASO Manager employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in App Store Optimisation. Follow industry blogs, attend webinars, and engage with ASO communities online to stay updated on best practices and algorithm changes.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past ASO strategies you've implemented. Be ready to discuss how you used data to drive decisions and improve app visibility.
✨Tip Number 3
Network with professionals in the mobile gaming industry. Attend relevant events or join online forums where you can connect with others who work in ASO or mobile marketing, as referrals can often lead to job opportunities.
✨Tip Number 4
Prepare to demonstrate your creativity in optimising app store assets. Think of innovative ways to present your ideas during interviews, as collaboration with the Creative Marketing team will be a key part of the role.
We think you need these skills to ace ASO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in App Store Optimisation, particularly any specific achievements or projects that demonstrate your understanding of ASO algorithms and principles. Use keywords from the job description to align your skills with what Tripledot Studios is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and how your background makes you a perfect fit for the ASO Manager role. Mention specific tools you've used, like Sensor Tower or AppTweak, and how you've successfully implemented ASO strategies in previous roles.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in your past work. This could be through performance reports or case studies where your analysis led to improved app visibility or downloads.
Highlight Team Collaboration: Tripledot Studios values teamwork, so be sure to mention any experiences where you've collaborated with creative or marketing teams. Discuss how you contributed to projects and the impact of your collaboration on the overall success of the app or game.
How to prepare for a job interview at JobLeads GmbH
✨Know Your ASO Fundamentals
Make sure you have a solid understanding of App Store Optimisation principles and algorithms. Be prepared to discuss how you’ve applied these in your previous roles, especially regarding metadata optimisation and ranking factors.
✨Showcase Your Analytical Skills
Since the role requires frequent analysis of ASO performance, be ready to share examples of how you've used data to drive decisions. Highlight any tools you've used, like Sensor Tower or AppTweak, to demonstrate your analytical capabilities.
✨Collaborate Creatively
This position involves working closely with the Creative Marketing team. Prepare to discuss how you’ve collaborated on creative projects in the past and how you can contribute to creating impactful app store assets.
✨Stay Updated on Competitors
Understanding competitor activity is crucial for this role. Research Tripledot Studios' competitors and be ready to discuss their ASO strategies. This shows your proactive approach and genuine interest in the market landscape.
