Digital Marketing Assistant Manager in Liverpool

What Sets Us Apart

At MHA, people come first, our colleagues, our clients, and the communities we support.

Were ranked as number 11 in the UK`s top accountancy firms and a proud member of Baker Tilly International, the world's 8th largest network, we combine global insight with a strong local commitment.

Our people-centred approach is what truly makes us different.

You will be welcomed as a valued member of a collaborative, purpose-led team.

We are committed to continuous learning, growth, and creating an environment where everyone can thrive.

We invest in our colleagues because they are the foundation of our shared success.

With access to resources and award-winning development programmes, you will have the space to shape your career while making a real impact.

We are proud to hold the Investors in People Gold award, recognising our commitment to supporting, developing, and valuing every individual.

Here, You'll Go Beyond Numbers

We're looking for a Digital Marketing Assistant Manager who thrives on variety, enjoys a fast-moving environment, and wants their work to make a real difference

At MHA, you will be surrounded by passionate professionals who are committed to making a difference.

Your work in Marketing will go beyond the numbers, it's about building trusted relationships, understanding their requirements, navigating risks, and delivering insights that support informed decision-making.

What You'll Be Doing

This is a position within the Digital Marketing team, reporting into the Senior Digital Marketing Manager.

You will line manage junior members of the team, whilst helping to lead delivery across our four brands and their markets: MHA UK, Baker Tilly Ireland, Baker Tilly South East Europe and MHA UAE.

• Leadership & people
• Support and develop junior members of the digital marketing team, holding regular one-to-ones and owning their appraisals and development.
• Review work and provide timely, constructive feedback.
• Plan and allocate work with the Senior Digital Marketing Manager to help set workflows and tasks across the team so the right people are on the right tasks, keeping deadlines realistic and workloads manageable.
• Coach and build capability in others, setting the standard in the team by how you operate.
• Campaigns & projects
• Oversee digital campaigns from concept through to delivery across multiple channels and markets, keeping brand messaging consistent and correctly targeted.
• Own digital projects from start to finish, coordinating internal and external resource, and taking accountability for delivery.
• Take ownership of a specialist digital area within the digital function, leading its plan and answering for its results.
• Join up delivery with other specialists teams, such as creative and comms.
• Channels & digital operations
• Support on day-to-day delivery across the full digital mix: the brand websites, organic and paid social, paid search, email, content and UX.
• Keeping lead trackers and digital documentation accurate and making sure digital practice stays on brand and compliant with GDPR.
• Resolve and support on day-to-day issues, knowing when to escalate where a decision needs to sit above you.
• Performance, Analytics and Reporting
• Analyse large data sets and translate findings into clear commercial insights and actionable recommendations for stakeholders across the firm.
• Use performance data to optimise campaigns, demonstrating ROI and year-on-year improvement against key metrics.
• Take ownership of regular reporting within your area, supporting monthly and quarterly updates for the Senior Digital Marketing Manager and Partners.
• Growth and Commercial Impact
• Play a key role in campaign planning for priority sectors and service lines, identifying opportunities to maximise digital performance and commercial outcomes.
• Support business development and lead generation through digital channels, improving both the volume and quality of inbound enquiries.
• Build strong relationships with internal stakeholders, gaining a deep understanding of their objectives to deliver effective, results-driven campaigns.
• Brand and Governance
• Act as a brand guardian across all digital activity, ensuring content consistently reflects the Baker Tilly brand values and messaging.
• Champion digital best practice, ensuring accessibility, compliance, and governance requirements are met.
• Contribute actively to internal marketing committees, helping to drive positive change and continuous improvement across the team.
• What we are looking for
• An experienced digital marketing professional with a proven record of planning and delivering campaigns that achieve ROI.
• Well informed across the digital marketing mix, spanning web, organic and paid social, paid search and email, with the ability to adapt tone of voice for different markets and audiences.
• Experience of managing high-budget SEO and PPC campaigns, from keyword strategy and bid management through to performance tracking.
• Experience of improving customer journeys and conversion across websites, including CRO, landing page and form optimisation.
• The ability to develop and oversee complex campaigns from concept to execution.
• Some experience of line management, or the readiness and judgement to take it on and develop more junior colleagues.
• Strong commercial and analytical judgement, comfortable turning data into decisions.
• Confident with stakeholders and credible enough to influence at a senior level.
• Degree level or equivalent in a marketing or business related subject, or equivalent experience.
• A driving licence and access to a car.
• Familiarity with the digital marketing tool stack, including analytics, social management and paid media platforms.