At a Glance
- Tasks: Lead CRM strategies to boost customer retention and revenue growth in a dynamic subscription model.
- Company: Join Hire.AI, an innovative AI-driven job search platform transforming the US market.
- Benefits: Enjoy competitive salary, 38 days off, and direct collaboration with top executives.
- Other info: Fast-paced environment with clear ownership and significant career growth opportunities.
- Why this job: Make a real impact on user experience while driving measurable revenue growth.
- Qualifications: 3+ years in CVM/lifecycle marketing with hands-on experience in omnichannel platforms.
The predicted salary is between 60000 - 80000 £ per year.
Location: Remote
Job Type: Full-time
About Job
Hire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.
Why This Role Now
We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API. That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.
What You’ll Own
- Funnel Conversion
- Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push
- Own first-purchase activation across the first 7 days
- Retention & Rebill
- Differentiating renewal sequences by plan tier (1 / 3 / 6 month)
- Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason
- Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics
- Reactivation
- Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure
- Recover revenue from a base that is currently dormant due to deliverability issues
- Add-on Monetization
- Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel
- Channel & Tooling
- Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative)
- Recover and maintain email domain reputation
- Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC)
- Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades)
- Measurement
- Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible
Expected Outcomes
- First 3 Months
- Email deliverability restored to historical baseline
- Reactivation campaign launched with measurable incremental conversion against a holdout
- Differentiated renewal flows live for 1 / 3 / 6 month plans
- Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative
- First 6 Months
- SMS and web push live as ongoing production channels in lifecycle flows
- Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences
- Measurable lift in month-1 rebill rate via differentiated and intervention flows
- Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences
- Per-flow incremental revenue reported weekly via proper holdout methodology
- 12 Months
- CVM channel contributing as a top-3 incremental revenue source for the company
- Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented
- Process documentation and tooling stable enough to remove key-person risk
We keep our hiring process quick and simple:
- HR Introduction Call
- Team Interviews
- Challenge
- Reference Check (with three prior managers)
Requirements
You're a Fit If You Have
- 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance
- 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing)
- Hands‑on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant
- Real, hands‑on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it")
- Real, hands‑on experience launching web push and measuring its lift
- SQL good enough to pull your own segments and validate your own data
- A subscription‑business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks
- A track record of measurable incremental revenue from CRM, ideally validated through holdout
- Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan
Nice to Have
- Experience migrating off a damaged email domain
- Experience in job search, career, HR‑tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming)
- iMessage Business / RCS experience
- Communication (speak English and Russian)
Benefits
- Clear mandate and ownership from day one. You're the function, not a contributor to it
- The economics are highly leveraged — even a 5‑percentage‑point lift on month‑1 rebill is meaningful to the bottom line of the company
- Direct work with the CMO, CEO, and Growth PM. No layers, no politics
- A market where your work is directly visible to users searching for their next job — outcomes you can feel
- $ /month + 38 Days Off
CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only) in London employer: JobHire.AI
At Hire.AI, we pride ourselves on being an exceptional employer that values innovation and employee growth. Our remote work culture fosters collaboration and direct access to leadership, allowing you to make a significant impact on our subscription model while enjoying competitive benefits, including generous time off. Join us to transform customer value management in a dynamic environment where your contributions are directly linked to meaningful outcomes for users seeking their next career opportunity.
StudySmarter Expert Advice🤫
We think this is how you could land CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JobHire.AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JobHire.AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JobHire.AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JobHire.AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JobHire.AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JobHire.AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about JobHire.AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JobHire.AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JobHire.AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JobHire.AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
