Storytelling and narrative lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Storytelling and Narrative Lead based in United Kingdom.

We are seeking an experienced storytelling and narrative leader to shape content strategy and strengthen brand positioning within a global technology environment. In this role, you will lead a content marketing team and ensure that every piece of content supports business objectives while maintaining a consistent, authoritative voice. You will oversee the full content lifecycle, from strategic planning and editorial calendars to production, optimisation, and performance measurement. Working closely with marketing, product, brand, and engineering teams, you will develop narratives that communicate complex technology topics clearly and effectively. You will also coach content specialists, improve production processes, and leverage SEO, generative engine optimisation, analytics, and automation to increase reach and impact. This is a fully remote opportunity within the EMEA region, with regular international team gatherings.

Accountabilities

Responsibilities

You will lead the content strategy and editorial operations, ensuring that content quality, brand consistency, and measurable business outcomes remain central to the team's work. Your responsibilities will include:

• Develop and execute a content strategy aligned with business objectives, brand positioning, SEO, and broader marketing priorities.
• Lead and manage the content marketing team, providing direction, coaching, and support to strengthen storytelling and narrative development skills.
• Own the end-to-end content calendar, ensuring clear planning, efficient workflows, and smooth coordination of content production.
• Establish and maintain high standards for content quality, accuracy, consistency, and brand alignment across all channels.
• Collaborate with web and growth engineering teams to optimise content for search engines and AI-driven discovery platforms.
• Apply SEO and generative engine optimisation (GEO) strategies to improve content visibility, relevance and performance.
• Facilitate quarterly content planning sessions with content specialists, product management and marketing stakeholders.
• Monitor content performance indicators, analyse results and use insights to identify opportunities for improvement.
• Align messaging across marketing, product, and brand teams to ensure consistent support for integrated campaigns.
• Improve content production and reuse processes through experimentation, automation and effective capacity planning.

Requirements

The ideal candidate combines strong editorial judgment and storytelling expertise with proven leadership, operational discipline and a genuine interest in technology. You should be comfortable managing a team, optimising content processes and connecting creative work to measurable business results. Key qualifications include:

• At least 5 years of experience in content marketing or a related field, preferably within technology companies.
• At least 2 years of experience in a management or team leadership position.
• A strong portfolio demonstrating the ability to create authoritative, engaging and high-quality written content.
• Practical knowledge of SEO and GEO, including experience with relevant tools and SEO-driven content planning.
• Excellent project management skills, with the ability to build efficient content production workflows and improve content reuse.
• Experience coaching writers and developing their storytelling, editorial and narrative skills.
• Strong organisational and analytical abilities, including experience with KPIs, performance reporting and capacity planning.
• Excellent communication and interpersonal skills, with the ability to collaborate across content, marketing, product, brand and engineering teams.
• A bachelor's degree in marketing, communications or a relevant discipline.
• A strong interest in technology, open-source software and the use of technology in marketing.
• A proactive problem-solution mindset, with the ability to take ownership of challenges and drive projects through to completion.
• Excellent attention to detail and a commitment to quality, accuracy and high editorial standards, combined with the flexibility to adapt to changing priorities.

Benefits

• Fully remote working environment, with a long-standing distributed work culture.
• Annual personal learning and development budget of USD 2,000.
• Annual compensation reviews.
• Recognition and rewards for individual contributions.
• Annual holiday leave.
• Parental leave.
• Employee Assistance Programme.
• Opportunities to travel internationally and meet colleagues at team gatherings, typically held two to four times per year.
• Competitive base compensation determined by geographical location, experience, knowledge, and skills.
• Potential eligibility for additional rewards, including annual bonuses and other incentives depending on the role.
• Benefits may vary depending on the candidate's work location.