At a Glance
- Tasks: Lead innovative marketing strategies across multiple channels to drive growth and engagement.
- Company: Dynamic B2B marketing firm embracing AI and collaboration.
- Benefits: Fully remote work, competitive pay, flexible vacation, and career development opportunities.
- Other info: Join a diverse team focused on innovation and employee wellbeing.
- Why this job: Make a real impact in a fast-paced environment while utilising cutting-edge AI tools.
- Qualifications: Experience in B2B marketing, strong analytical skills, and project management expertise.
The predicted salary is between 60000 - 80000 £ per year.
This is an exciting opportunity for a strategic and data-driven B2B marketer to lead integrated demand generation programs across multiple enterprise industries in a fast-paced, AI-enabled environment. In this role, you will own and execute multi-channel marketing initiatives that directly influence pipeline growth, customer engagement, and revenue impact. You will combine deep expertise in paid acquisition and lifecycle marketing with broader integrated campaign capabilities across content, events, digital, and partner programs. Working closely with cross-functional teams, you will leverage AI tools and actionable insights to optimize campaigns, improve performance, and respond quickly to emerging market opportunities. The role offers high visibility, strategic influence, and the flexibility to work across evolving priorities and industries. If you thrive in collaborative, agile environments and enjoy turning complex data into impactful marketing decisions, this position offers an outstanding platform for growth and innovation.
Accountabilities:
- Lead end-to-end integrated marketing programs across key enterprise industries, connecting paid media, lifecycle marketing, content, digital campaigns, events, and partner initiatives into cohesive growth strategies.
- Own the strategy and execution of paid acquisition and lifecycle marketing programs, including audience segmentation, campaign optimization, retention, nurture, reactivation, and expansion initiatives.
- Analyze campaign performance, pipeline metrics, and customer insights to continuously refine strategies and improve marketing effectiveness.
- Collaborate closely with Sales, Product Marketing, Customer Success, Brand, and Growth teams to align campaigns with business priorities and revenue goals.
- Identify emerging market opportunities, industry trends, and competitive shifts, rapidly developing campaigns and targeted plays to capitalize on growth opportunities.
- Utilize AI-powered tools and workflows to streamline campaign development, optimize execution, and improve operational efficiency across marketing initiatives.
- Contribute to cross-functional planning, share actionable insights with internal stakeholders, and support continuous improvement of marketing processes and performance frameworks.
Requirements:
- Strong experience in B2B enterprise marketing, ideally within SaaS, technology, or enterprise software environments.
- Deep expertise in paid media and lifecycle marketing, with a proven track record of driving measurable pipeline growth, retention, and customer expansion.
- Broad understanding of integrated marketing disciplines, including digital campaigns, content marketing, events, ABM, and partner marketing.
- Hands-on experience using AI tools, LLMs, or AI agents within day-to-day marketing workflows to improve productivity and campaign execution.
- Advanced analytical and data interpretation skills, with the ability to work independently with dashboards, reporting tools, and campaign performance data.
- Strong project management and cross-functional collaboration skills, with the ability to operate effectively in fast-moving and evolving environments.
- Excellent communication, strategic thinking, and decision-making abilities, balancing execution speed with long-term business impact.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Benefits:
- Fully remote and globally distributed work environment.
- Competitive compensation package paid in local currency.
- Flexible vacation policy supporting work-life balance.
- Opportunity to work on high-impact global enterprise marketing initiatives.
- Collaborative and innovation-focused culture with access to cutting-edge AI tools and workflows.
- Career development opportunities in a fast-growing and internationally recognized organization.
- Inclusive and diverse work environment with strong focus on employee wellbeing and accessibility.
- Exposure to world-class enterprise clients and global cross-functional teams.
Senior Integrated Marketing Strategist employer: Jobgether
Join a forward-thinking company that champions innovation and collaboration in the heart of the UK. As a Senior Integrated Marketing Strategist, you will thrive in a fully remote environment that prioritises work-life balance and offers a competitive compensation package. With access to cutting-edge AI tools and a strong focus on employee wellbeing, this role provides exceptional opportunities for career growth while working on impactful global marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Integrated Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to industry connections on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. We recommend having a digital version ready to share during interviews or networking chats to really impress potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent marketing initiatives. We want you to be able to discuss how your experience aligns with their goals, especially in areas like AI tools and integrated marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Integrated Marketing Strategist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Integrated Marketing Strategist role. Highlight your experience in B2B marketing, especially in SaaS or technology environments, and showcase your expertise in paid media and lifecycle marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've led and how they drove pipeline growth or customer engagement, linking back to the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include examples of how you've used data to inform your marketing strategies. Talk about the tools you’ve used and the insights you’ve gained to optimise campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Jobgether
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in B2B marketing, especially within SaaS and technology. Brush up on your knowledge of integrated marketing strategies, paid media, and lifecycle marketing. This will not only help you answer questions confidently but also show that you're genuinely interested in the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Be ready to talk about how you’ve analysed campaign performance and adjusted strategies accordingly. Highlight any experience with AI tools or dashboards, as this is crucial for the role.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Share stories about how you’ve aligned marketing initiatives with sales or product teams to achieve common goals. This will illustrate your teamwork skills and strategic thinking.
✨Be Ready for Rapid Changes
The job description mentions a fast-paced environment, so be prepared to discuss how you handle change and adapt quickly. Think of instances where you’ve successfully pivoted your marketing strategy in response to emerging market opportunities or competitive shifts. This will show that you can thrive in dynamic settings.
