At a Glance
- Tasks: Drive product adoption and growth strategies for a fast-growing SaaS healthcare platform.
- Company: Join a dynamic global SaaS company transforming digital healthcare.
- Benefits: Competitive pay, fully remote work, and strong career development opportunities.
- Other info: Collaborative international team culture with a focus on meaningful work.
- Why this job: Make a real impact in healthcare while shaping innovative marketing strategies.
- Qualifications: 5+ years in Product Marketing with a focus on growth and SaaS experience.
The predicted salary is between 60000 - 80000 £ per year.
This is a high-impact Product Marketing role focused on driving adoption, expansion, and long-term value across a fast-growing SaaS product suite in the healthcare technology space. You will sit at the intersection of Product, Marketing, Sales, and Finance, shaping how customers discover, evaluate, and grow with the platform. The role is central to defining pricing, packaging, and positioning strategies that reduce friction and accelerate value realization. You will translate market and customer insights into clear go-to-market strategies that improve activation and retention across multiple European markets. Operating in a highly competitive and regulated B2B environment, you will help sharpen differentiation and improve monetisation strategies.
Accountabilities
- Own product adoption strategy across markets and customer segments, focusing on new acquisition, expansion, retention, and overall usage growth.
- Shape pricing, packaging, and bundling strategies to reduce friction and create clear, compelling upgrade paths across the product ecosystem.
- Define positioning and value propositions tailored to different customer profiles, ensuring relevance across diverse European markets.
- Translate customer insights, win/loss data, and usage analytics into actionable go-to-market improvements.
- Partner with regional Sales, Customer Success, and Marketing teams to adapt strategies to local market dynamics including competition, regulation, and pricing sensitivity.
- Lead go-to-market initiatives such as product launches, pricing changes, messaging, enablement, rollout planning, and post-launch performance tracking.
- Collaborate with Product and Finance teams to develop monetisation frameworks, segmentation models, and growth opportunities.
- Track performance metrics across activation, adoption, expansion, and churn, iterating quickly based on data insights.
Requirements
- 5+ years of experience in Product Marketing, Growth, or related SaaS roles with a strong focus on adoption and expansion.
- Proven experience influencing growth through pricing, positioning, packaging, and go-to-market strategy.
- Background in competitive B2B environments such as SaaS, fintech, payments, or similar industries where differentiation is critical.
- Strong understanding of multiple European markets and the ability to navigate regional differences in customer behavior and pricing.
- Data-driven mindset with experience using analytics, research, and experimentation to guide decisions.
- Strong cross-functional influence skills, able to align Product, Sales, Finance, and regional teams without formal authority.
- Excellent communication skills with the ability to simplify complex topics into clear, actionable strategies.
- High level of ownership and ability to thrive in fast-paced, high-growth environments.
Benefits
- Competitive compensation package aligned with experience and market standards.
- Fully remote working environment with flexibility across Europe.
- Opportunity to work in a fast-growing global SaaS company shaping digital healthcare.
- Strong focus on learning, development, and career growth opportunities.
- Access to modern tools and resources to support high-impact work.
- Inclusive, international team culture with frequent collaboration and company-wide events.
- Meaningful work contributing to improved healthcare delivery at scale.
Product Marketing Manager - Growth & Adoption employer: Jobgether
Contact Detail:
Jobgether Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Growth & Adoption
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially around growth and adoption strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who want to make an impact in the SaaS space. Your next big opportunity could be just a click away!
We think you need these skills to ace Product Marketing Manager - Growth & Adoption
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in driving adoption and growth, especially in SaaS environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare technology and how you can contribute to our growth. Be specific about your achievements and how they relate to the job.
Showcase Data-Driven Success: We love numbers! When detailing your past experiences, include metrics that demonstrate your impact on product adoption and retention. This will help us see your data-driven mindset in action.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Jobgether
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the SaaS product suite you'll be working with. Familiarise yourself with its features, benefits, and how it stands out in the healthcare technology space. This knowledge will help you articulate your ideas on adoption strategies and demonstrate your passion for the role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and Finance teams, think of examples from your past experiences where you've successfully collaborated across departments. Be ready to discuss how you can influence these teams without formal authority, as this is crucial for driving growth and adoption.
✨Showcase Your Data-Driven Mindset
Highlight your experience with analytics and how you've used data to inform your marketing strategies. Prepare to discuss specific metrics you've tracked in previous roles, such as activation rates or customer retention, and how those insights led to actionable improvements in go-to-market strategies.
✨Tailor Your Approach to European Markets
Given the diverse nature of European markets, be prepared to talk about how you would adapt marketing strategies to different regions. Research market trends and customer behaviours in various countries, and think about how you can leverage this knowledge to enhance pricing, packaging, and positioning strategies.