Influencer Marketing Manager in London

This is an exciting opportunity to lead and scale influencer marketing initiatives within a fast-growing consumer brand operating across Europe. In this role, you will own the entire creator partnership lifecycle, from talent sourcing and relationship building to campaign execution and performance analysis. Working in a highly collaborative and entrepreneurial environment, you will help transform influencer marketing into a major revenue-driving channel while strengthening brand visibility and customer engagement. The position combines strategic thinking with hands-on execution, offering the chance to optimize processes, leverage AI-powered tools, and drive measurable business impact. You will work closely with cross-functional teams while building meaningful relationships with creators across key social platforms. This role is ideal for a performance-oriented marketing professional who thrives in a dynamic, data-driven environment.

Accountabilities:

• Plan, manage, and optimize end-to-end influencer marketing campaigns focused on both brand awareness and performance objectives.
• Identify, recruit, negotiate, and cultivate relationships with creators and influencers to expand and strengthen partnership networks.
• Develop clear, results-oriented campaign briefs and oversee content production through publication.
• Monitor campaign performance using key metrics, extract actionable insights, and implement optimization strategies to improve results.
• Build scalable influencer marketing frameworks and continuously improve workflows through automation, technology, and AI-driven solutions.
• Support the organization and execution of influencer events, activations, and community-building initiatives across multiple markets.
• Collaborate with internal stakeholders to align influencer strategies with broader marketing and business goals.

Requirements:

• 3–5 years of experience in influencer marketing, social media marketing, creator partnerships, or a related field.
• Previous experience in a high-growth D2C, e-commerce, or performance-focused consumer business environment.
• Strong expertise in managing influencer campaigns from strategy and talent acquisition through reporting and optimization.
• Experience with affiliate marketing programs, discount code strategies, social commerce initiatives, and performance tracking.
• Deep understanding of content trends, audience behavior, and platform dynamics, particularly on Instagram and TikTok.
• Demonstrated interest in process improvement, automation, and leveraging AI tools to increase efficiency and scalability.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical mindset with the ability to interpret campaign data and translate insights into actionable recommendations.
• Marketing, communications, media, or related education is beneficial but not required; relevant hands-on experience is equally valued.

Benefits:

• Fully remote position with flexible working hours and location independence across Europe.
• Monthly lifestyle allowance of €50 through a dedicated benefits card (€600 annually).
• Ongoing professional development opportunities, including structured learning programs and dedicated learning time.
• 40% employee discount on products.
• Generous paid time off, including 30 vacation days, 1 personal holiday, and up to 10 additional unpaid leave days.
• Health support allowance of up to €600 annually for eligible wellness and healthcare expenses.
• Retirement contribution support following the probation period, including additional employer matching contributions.
• Access to exclusive corporate discounts and partner benefits programs.
• Company merchandise and branded team gear.
• Inclusive, people-first culture recognized for employee satisfaction and workplace excellence.