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- Tasks: Lead marketing strategies for exciting new B2C digital products in a fast-paced environment.
- Company: Join a dynamic team at the forefront of product and growth marketing.
- Benefits: Enjoy remote work, generous vacation, wellness days, and professional development support.
- Other info: Experience a culture of experimentation and innovation with excellent career advancement opportunities.
- Why this job: Make a real impact on global product success and revenue growth.
- Qualifications: 5-7 years in product or growth marketing with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive global markets. You will be responsible for defining and executing go-to-market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross-functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long-term monetization. The environment is fast-paced, data-driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high-performing marketing initiatives.
Accountabilities
- Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution.
- Lead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives.
- Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus.
- Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments.
- Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion.
- Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency.
Requirements
- 5-7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products.
- Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV.
- Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development.
- Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques.
- Experience with A/B testing, CRO, and data-driven decision-making.
- Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations.
- Strategic thinker with a hands-on mindset and strong analytical capabilities.
Benefits
- Fully remote work opportunity.
- 28 calendar days of paid vacation per year.
- 7 wellness days annually for personal recovery or personal matters.
- Referral bonuses up to $5,000 for successful hires.
- 50% reimbursement for professional training, conferences, and industry events.
- Corporate discounts for English language courses.
- Health benefits or annual compensation up to $1,000 gross for medical-related expenses.
- Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years.
- Internal gamified reward system with redeemable bonuses and team-building perks.
Head of Marketing (New Products) in London employer: Jobgether
Contact Detail:
Jobgether Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (New Products) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who are already in product marketing roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in product marketing. Use case studies to demonstrate how you’ve driven growth and improved metrics—this will make you stand out in interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s products and their market position. Be ready to discuss how you would approach their go-to-market strategy and what insights you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Head of Marketing (New Products) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in product marketing and growth strategies, and show us how you can drive success for new B2C digital products.
Showcase Your Achievements: We want to see the impact you've made in previous roles. Include specific metrics or examples that demonstrate how you've influenced revenue, conversion rates, or user engagement. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value creativity and a hands-on mindset, so don’t be afraid to share your unique approach to marketing and how you tackle challenges.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. We can't wait to hear from you!
How to prepare for a job interview at Jobgether
✨Know Your Product Inside Out
Before the interview, dive deep into the company's new B2C products. Understand their features, benefits, and how they stand out in the market. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Data-Driven Mindset
Since the role is highly data-driven, be prepared to discuss specific metrics you've impacted in previous roles. Bring examples of how you've used data to inform marketing strategies or optimise performance, especially in areas like acquisition and retention.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully led cross-functional projects. Highlight your communication skills and how you’ve aligned different stakeholders towards a common goal.
✨Emphasise Your Experimentation Experience
The company values continuous experimentation, so come ready to discuss your experience with A/B testing and conversion rate optimisation. Share specific experiments you've conducted, what you learned, and how those insights drove growth.