At a Glance
- Tasks: Lead email and SMS marketing strategies to boost customer engagement and retention.
- Company: Fast-growing consumer brand focused on customer wellbeing.
- Benefits: Remote work, flexible hours, and a chance to shape impactful marketing initiatives.
- Other info: Collaborative environment with opportunities for creativity and professional development.
- Why this job: Make a real difference in customer relationships while driving business growth.
- Qualifications: 3+ years in lifecycle or email marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Manager based in the United Kingdom. This is a high-impact opportunity for an Email Marketing Manager to shape customer relationships and drive long-term growth for a fast-growing consumer brand. You will own lifecycle marketing strategies across email, SMS, subscriptions, and customer retention initiatives. The role combines strategic thinking, creative storytelling, and data-driven optimization to improve engagement and customer lifetime value. You will build personalized customer journeys that transform first-time buyers into loyal advocates. Working closely with growth, creative, product, and customer experience teams, you will influence every stage of the customer lifecycle. This role offers the opportunity to create scalable marketing systems in a dynamic, mission-driven environment focused on customer impact.
Accountabilities:
- The Email Marketing Manager will be responsible for developing and scaling lifecycle marketing programs that improve retention, increase customer engagement, and maximize revenue opportunities across multiple channels.
- Own the email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications.
- Build, optimize, and maintain customer journeys across key lifecycle stages, including welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, upsell, subscription, winback, and re-engagement flows.
- Manage SMS campaigns and automations while continuously improving customer engagement and conversion performance.
- Develop retention strategies focused on increasing repeat purchases, subscription adoption, customer lifetime value, and overall loyalty.
- Create advanced customer segmentation and personalization strategies based on customer behavior, lifecycle stages, and engagement patterns.
- Collaborate with creative teams to develop compelling email and SMS content that educates, inspires, and converts customers.
- Establish and manage an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, personalization, creative assets, landing pages, and product recommendations.
- Analyze lifecycle performance, customer behavior, and retention metrics to identify opportunities for improvement.
- Build reporting dashboards and communicate actionable insights to improve customer experience and marketing performance.
- Partner with Growth Marketing, Creative, Customer Experience, Product, CRO, and leadership teams to deliver consistent and impactful customer interactions.
Requirements:
- The ideal candidate is a data-driven lifecycle marketing professional with strong execution skills, a deep understanding of customer behavior, and experience building high-performing retention programs.
- 3+ years of hands-on experience in lifecycle marketing, email marketing, or retention marketing roles.
- Advanced experience using Klaviyo for campaign management, segmentation, and automated customer journeys.
- Experience managing SMS marketing programs, with Postscript experience considered a plus.
- Strong understanding of lifecycle marketing principles, customer segmentation, personalization, and retention strategies.
- Proven ability to design, implement, and optimize automated marketing flows.
- Strong analytical mindset with experience interpreting retention metrics and customer behavior data.
- Experience creating and analyzing A/B tests to improve marketing performance.
- Ability to balance strategic planning with hands-on campaign execution.
- Strong copywriting instincts and understanding of consumer psychology.
- Experience in DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred.
- Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
- Comfortable leveraging AI tools to improve marketing efficiency and creative workflows.
Benefits:
- Opportunity to work remotely with flexibility and autonomy.
- High-impact role with ownership over customer retention and lifecycle growth initiatives.
- Opportunity to build scalable marketing systems and influence business growth.
- Collaborative environment working closely with cross-functional teams.
- Ability to combine creativity, analytics, and experimentation in a strategic marketing role.
- Opportunity to contribute to a mission-driven consumer brand focused on improving customer wellbeing.
- Flexible work environment designed to support innovation, ownership, and professional growth.
Email Marketing Manager in London employer: Jobgether
At Jobgether, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our remote working environment allows for flexibility while providing ample opportunities for professional growth and development in the tech industry. Join us to make a meaningful impact in enhancing open-source technology adoption, all while enjoying the benefits of a supportive team and a commitment to your career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobgether and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobgether are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobgether on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobgether. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobgether. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobgether:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobgether’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobgether
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobgether will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobgether, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
