At a Glance
- Tasks: Own and scale the customer lifecycle across channels, optimising journeys from lead to retention.
- Company: Join a dynamic partner company focused on growth and innovation in the UK.
- Benefits: Competitive salary, equity options, remote work, and generous learning budget.
- Other info: Enjoy a culture of autonomy, continuous learning, and strong collaboration.
- Why this job: Make a real impact on customer journeys and drive growth in a fast-paced environment.
- Qualifications: Experience in CRM or lifecycle marketing, especially in B2B SaaS or fintech.
The predicted salary is between 38000 - 52000 £ per year.
This is a high-impact senior individual contributor role focused on owning and scaling the full customer lifecycle across owned channels. You will design and optimize journeys from first lead touch through signup, activation, retention, and cross‑sell. The role sits at the intersection of growth, CRM, and product‑led growth (PLG), requiring both strategic thinking and hands‑on execution. You will build structured lifecycle systems in a fast‑moving, data‑evolving environment where foundations are still being developed. Your work will directly influence conversion rates, activation speed, and long‑term customer value across multiple European markets. This is a highly cross‑functional role requiring strong collaboration with Product, Marketing, RevOps, and Growth teams. You will help turn fragmented lifecycle touchpoints into a cohesive, scalable revenue engine.
Accountabilities
- Own the end‑to‑end lifecycle strategy across pre‑signup, onboarding, activation, retention, and cross‑sell, building structured journeys across email, WhatsApp, and in‑app channels.
- Design and implement CRM workflows and segmentation logic using HubSpot, ensuring scalable lifecycle orchestration and accurate reporting.
- Build and optimize behavioral segmentation and lifecycle triggers leveraging data from Amplitude and Segment.
- Develop automated messaging and engagement flows using tools such as Intercom, Braze, or Customer.io.
- Build automation workflows and integrations using Make and Zapier to improve operational efficiency.
- Identify lifecycle gaps (especially pre‑signup nurture and KYB completion) and design experiments to improve conversion, activation, and cross‑sell performance.
- Collaborate closely with Growth, Product, RevOps, and Performance Marketing to ensure a unified acquisition‑to‑retention lifecycle motion.
Requirements
- Proven experience owning CRM or lifecycle marketing programs end‑to‑end in B2B SaaS, fintech, or PLG environments.
- Strong hands‑on expertise with HubSpot, including workflows, lifecycle stages, segmentation, and reporting.
- Experience designing and scaling multi‑channel lifecycle programs across email and at least one of WhatsApp, in‑app messaging, or SMS.
- Strong analytical mindset with experience building behavioral segmentation using product and customer data.
- Ability to interpret and act on data from tools such as Amplitude and similar platforms.
- Familiarity with modern CRM and automation ecosystems (e.g., Intercom, Braze, Customer.io, Zapier, Make).
- Fluent in English; additional languages such as Spanish, Portuguese, Italian, or German are a plus.
- Strong stakeholder management skills, with the ability to influence cross‑functional teams without direct ownership.
Benefits
- Competitive base salary between €38,000 – €52,000.
- Equity participation through a stock options plan.
- Fully remote work setup within Europe, with occasional in‑person meetups.
- €500 onboarding budget to set up your workspace effectively.
- €2,000 annual FlexBudget for learning, tools, and professional development.
- Private health insurance options (depending on country), including family coverage.
- 25 vacation days plus 3 additional caring days per year.
- Additional parental leave benefits and family‑friendly policies.
- Strong culture focused on autonomy, impact, and continuous learning.
Lifecycle & CRM Specialist employer: Jobgether
Join a forward-thinking company that values autonomy and impact, offering a competitive salary and equity participation for the Lifecycle & CRM Specialist role in the UK. With a fully remote work setup and a strong emphasis on continuous learning, you'll have access to a generous FlexBudget for professional development and a supportive culture that prioritises family-friendly policies and employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle & CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in CRM and lifecycle marketing. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle strategies and CRM tools. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always on the lookout for talented individuals like you.
We think you need these skills to ace Lifecycle & CRM Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lifecycle & CRM Specialist role. Highlight your experience with CRM systems like HubSpot and any relevant B2B SaaS or fintech projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about lifecycle marketing and how you can contribute to our team. Be sure to mention specific tools and strategies you've successfully implemented in the past.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive decisions in previous roles. We love seeing how you’ve turned insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jobgether
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in HubSpot and any other CRM tools mentioned in the job description. Be ready to discuss specific workflows you've created, how you've used segmentation, and any reporting metrics that showcase your success.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in previous roles. Discuss your experience with tools like Amplitude and how you've built behavioural segmentation to improve customer journeys. This will demonstrate your analytical mindset and hands-on expertise.
✨Understand the Customer Lifecycle
Brush up on the full customer lifecycle from pre-signup to retention. Be prepared to talk about how you’ve designed and optimised customer journeys in the past, and think of innovative ideas you could bring to the role to enhance conversion rates and customer value.
✨Collaboration is Key
Since this role requires strong collaboration with various teams, think of examples where you successfully worked cross-functionally. Highlight your stakeholder management skills and how you influenced teams without direct ownership to achieve common goals.
