In-App Media Buyer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an In-App Media Buyer based in United Kingdom.

The In-App Media Buyer will drive user acquisition and campaign performance for iOS and Android WebView applications within the iGaming industry. This role focuses on high-potential European markets, primarily Tier-1 and Tier-2 GEOs, using leading in-app advertising platforms to acquire valuable users. You will manage substantial advertising budgets, optimize campaign performance, and develop data-driven strategies to improve acquisition efficiency and return on ad spend. Working closely with creative specialists, you will experiment with innovative ad concepts and offer combinations to attract high-quality players. You will leverage A/B testing, performance metrics, and cohort analysis to understand user behavior and maximize long-term revenue. With dedicated technical infrastructure, in-house app development, and comprehensive analytics, you will have the tools to test, scale, and refine your campaigns. This is an exciting opportunity for a performance-driven media buying professional who thrives in a fast-paced environment and enjoys turning data into measurable business growth.

Accountabilities

• In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.
• Budget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.
• Campaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.
• Creative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.
• A/B Testing and Experimentation: Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.
• Revenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.
• Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.
• Cross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.

Requirements

• Relevant Experience: At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry.
• Recent Platform Expertise: Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms: Unity Ads, Kayzen, or Moloco.
• Budget Management: Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs.
• In-App Advertising Knowledge: Strong understanding of in-app user acquisition, WebView applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical.
• Analytical Skills: Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results.
• Performance Optimization: Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data.
• Creative Thinking: Ability to develop non-standard creative and offer combinations in collaboration with designers, with an understanding of how advertising concepts can influence user engagement and player quality.
• Testing Methodologies: Practical experience designing, running, and interpreting A/B tests to validate hypotheses and improve advertising performance.
• Revenue-Focused Mindset: Understanding of ROAS optimization and the importance of evaluating both initial deposits and subsequent revenue when assessing campaign effectiveness.
• Data-Driven Decision-Making: Familiarity with analytics tools and cohort analysis, with the ability to translate findings into actionable campaign improvements.
• Collaboration and Initiative: A proactive, results-oriented approach, strong communication skills, and the ability to work effectively with creative, technical, and analytical teams in a dynamic international environment.

Benefits

• Fully Remote Work: Work remotely from a location that suits you, with the original role listed across Europe.
• Dedicated Advertising Infrastructure: Access to advertising accounts and technical integration support to facilitate campaign execution and optimization.
• App Development Resources: Work with both internally developed and rented applications, providing flexibility for campaign testing and growth.
• In-House Creative Support: Collaborate with a dedicated creative department to develop, test, and refine advertising concepts.
• Advanced Analytics: Benefit from performance tracking that covers initial and subsequent deposits, alongside cohort analysis to support long-term revenue optimization.
• Flexible Benefits Program: Access a benefits cafeteria offering a variety of options tailored to personal and professional needs, including:
• Children's allowance.
• Mental health support.
• Sports and fitness activities.
• Language courses.
• Automotive services.
• Veterinary services.
• Home office setup assistance.
• Dental services.
• Books and stationery.
• Training and professional development compensation.
• Massage services.
• International Environment: Join a global team operating across multiple markets, with opportunities to contribute to ambitious projects in a competitive, technology-driven industry.
• Employment Type: Full-time position.

We appreciate your interest and wish you the best!

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