At a Glance
- Tasks: Lead mobile acquisition teams and develop strategies for user growth across Europe, Canada, and the UK.
- Company: Join a dynamic iGaming company focused on innovative mobile growth.
- Benefits: Enjoy remote work, competitive pay, mental health support, and professional development opportunities.
- Other info: Flexible working arrangements and a diverse international team await you.
- Why this job: Take ownership of a key growth function in a fast-paced international environment.
- Qualifications: Experience in iGaming, leadership, media buying, and mobile acquisition strategies required.
The predicted salary is between 56250 - 68750 £ per year.
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Mobile Acquisition based in the United Kingdom.
As Head of Mobile Acquisition, you will lead and integrate three key teams into a unified, high-performing mobile growth engine. You will oversee in-app media buying, external acquisition partnerships, and mobile development, ensuring all functions work together to maximize user acquisition and business performance. Your primary focus will be scaling acquisition volumes across Europe, Canada, and the UK while maintaining sustainable growth and strong unit economics. You will develop data-driven strategies, optimize campaign performance, and ensure acquisition investments consistently meet profitability and payback targets. Working closely with cross-functional teams and senior leadership, you will drive operational efficiency through automation and scalable workflows. This is an exciting opportunity to take ownership of a significant growth function within a dynamic, international iGaming environment.
Accountabilities:
- Lead mobile acquisition operations: Manage and align three specialized teams covering in-app media buying, external acquisition partnerships through AppsFlyer, and mobile application development.
- Develop acquisition strategies: Define and execute comprehensive mobile user acquisition strategies aligned with business objectives and growth targets across Europe (Tier 1 and Tier 2 markets), Canada, and the UK.
- Scale acquisition performance: Increase advertising investment and acquisition volumes while maintaining campaign efficiency, sustainable growth, and profitability.
- Oversee in-app media buying: Lead the in-house media buying team, ensuring effective campaign execution, channel optimization, and continuous improvement across platforms such as Facebook, Google App Campaigns, in-app networks, and DSPs.
- Manage acquisition partnerships: Oversee partner-driven iOS and APK traffic acquisition, strengthening collaboration and ensuring high-quality user acquisition through external partners.
- Coordinate mobile development: Guide the mobile development team responsible for building and maintaining WebView applications, ensuring media buyers have the appropriate technical tools and infrastructure to launch and scale campaigns.
- Monitor unit economics: Maintain strict control over acquisition costs, cohort performance, return on investment, and payback periods to ensure growth remains commercially sustainable.
- Drive data-led decision-making: Use cohort analysis, performance metrics, and financial indicators to identify growth opportunities, evaluate campaign effectiveness, and optimize acquisition strategies.
- Improve operational efficiency: Identify opportunities to automate repetitive tasks, streamline workflows, and introduce scalable processes across all three teams.
- Establish performance objectives: Develop clear monthly and quarterly plans, define team KPIs, monitor progress, and ensure accountability for acquisition results.
- Present strategic recommendations: Communicate performance outcomes, growth initiatives, and acquisition strategies to senior leadership, supporting recommendations with robust data and business insights.
Requirements:
- iGaming industry experience: Proven hands-on experience in the gambling, betting, or online gaming industry is essential, with a strong understanding of mobile acquisition dynamics.
- Leadership experience: At least 2 years of experience in a management position, such as Team Lead, Head of User Acquisition, or Head of Performance Marketing.
- Media buying expertise: Demonstrated experience managing media buying teams and acquisition campaigns across channels such as Facebook, Google App Campaigns (UAC), in-app advertising networks, and DSPs.
- Team management capabilities: Proven ability to lead, develop, and coordinate multiple teams, establish effective workflows, and create scalable operating structures.
- Mobile acquisition knowledge: Strong understanding of mobile user acquisition strategies, including in-app traffic, partner-driven acquisition, iOS and APK campaigns, and mobile application ecosystems.
- Analytical and financial skills: Excellent knowledge of cohort analysis, acquisition economics, customer lifetime value, acquisition costs, ROI, and payback calculations.
- Strategic planning: Ability to develop and implement structured monthly and quarterly growth plans, translate business objectives into measurable targets, and adapt strategies based on performance.
- Data-driven mindset: Strong analytical capabilities and confidence using performance data to identify opportunities, optimize campaigns, and support commercial decisions.
- Presentation and communication skills: Experience presenting results, defending strategic decisions, and communicating performance insights convincingly to senior management.
- Process optimization: Ability to identify operational bottlenecks, introduce automation, and build efficient processes that allow teams to focus on strategic growth activities.
- Ownership and adaptability: Proactive leadership approach, strong decision-making skills, and the ability to thrive in a fast-paced, performance-oriented international environment.
Benefits:
- Fully remote working arrangement with flexible working opportunities.
- Competitive compensation package.
- Children's allowance.
- Mental health support services.
- Sports and physical activity benefits.
- Language courses and learning opportunities.
- Automotive services support.
- Veterinary services benefits.
- Home office setup assistance.
- Dental care services.
- Books and stationery allowance.
- Professional training and development compensation.
- Massage and wellness benefits.
- Access to a diverse international working environment.
- Opportunities to take ownership of strategic growth initiatives and develop professionally within the iGaming industry.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
Head of Mobile Acquisition employer: Jobgether
As a Senior ML Engineer at our innovative healthcare-focused company in the UK, you will be part of a dynamic team dedicated to transforming clinical environments through cutting-edge technology. We offer a collaborative work culture that fosters creativity and professional growth, alongside competitive benefits and opportunities for continuous learning in the rapidly evolving field of machine learning. Join us to make a meaningful impact on healthcare while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Mobile Acquisition
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobgether and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobgether are looking for.
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We think you need these skills to ace Head of Mobile Acquisition
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobgether. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobgether:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobgether’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobgether
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobgether will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobgether, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
