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- Tasks: Lead marketing strategies for exciting new B2C digital products in a fast-paced environment.
- Company: Join a dynamic team focused on innovation and measurable impact.
- Benefits: Enjoy remote work, generous vacation, wellness days, and professional development support.
- Other info: Experience a culture of experimentation and collaboration with excellent career growth.
- Why this job: Make a real difference in global markets while shaping product success.
- Qualifications: 5-7 years in product or growth marketing with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive global markets. You will be responsible for defining and executing go-to-market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross-functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long-term monetization. The environment is fast-paced, data-driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high-performing marketing initiatives. This position offers significant autonomy, ownership, and the opportunity to directly impact revenue and product success at a global scale.
Accountabilities
- Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution.
- Lead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives.
- Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus.
- Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments.
- Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion.
- Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency.
Requirements
- 5-7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products.
- Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV.
- Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development.
- Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques.
- Experience with A/B testing, CRO, and data-driven decision-making.
- Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations.
- Strategic thinker with a hands-on mindset and strong analytical capabilities.
Benefits
- Fully remote work opportunity.
- 28 calendar days of paid vacation per year.
- 7 wellness days annually for personal recovery or personal matters.
- Referral bonuses up to $5,000 for successful hires.
- 50% reimbursement for professional training, conferences, and industry events.
- Corporate discounts for English language courses.
- Health benefits or annual compensation up to $1,000 gross for medical-related expenses.
- Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years.
- Internal gamified reward system with redeemable bonuses and team-building perks.
Head of Marketing (New Products) employer: Jobgether
Contact Detail:
Jobgether Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (New Products)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your personal brand on point! Update your LinkedIn profile and make sure it reflects your expertise in product marketing and growth strategies. Share relevant content and engage with others in your field to show you're active and knowledgeable.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've driven measurable business impact in previous roles, especially around user acquisition and retention. Use data to back up your claims!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight your experience with go-to-market strategies and cross-functional teamwork.
We think you need these skills to ace Head of Marketing (New Products)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in product marketing and growth strategies, and show us how you can drive success for new B2C digital products.
Showcase Your Achievements: We want to see the impact you've made in previous roles. Use specific metrics to demonstrate how you've improved revenue, conversion rates, or user retention. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value creativity and a hands-on mindset, so don’t be afraid to share your unique approach to marketing challenges and how you’ve tackled them.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process. We can’t wait to hear from you!
How to prepare for a job interview at Jobgether
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the B2C digital products the company offers. Familiarise yourself with their positioning, messaging, and target audience. This will not only help you answer questions confidently but also allow you to suggest innovative go-to-market strategies during the discussion.
✨Showcase Your Data-Driven Mindset
Since the role is highly data-driven, be prepared to discuss how you've used analytics to drive marketing decisions in the past. Bring examples of key performance indicators (KPIs) you've tracked and how your insights led to measurable business impact. This will demonstrate your ability to optimise full-funnel performance effectively.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully led cross-functional initiatives or collaborated with different departments. Highlight your leadership skills and how you’ve aligned teams towards common goals, as this will show you can thrive in a fast-paced environment.
✨Emphasise Your Experimentation Experience
The company values continuous experimentation, so be ready to discuss your experience with A/B testing and conversion rate optimisation (CRO). Share specific instances where your experiments led to improved user engagement or revenue growth. This will illustrate your hands-on approach and strategic thinking in driving marketing success.