At a Glance
- Tasks: Own and scale B2C performance marketing strategies in an AI-driven environment.
- Company: Join a forward-thinking company transforming into an AI-first organisation.
- Benefits: Competitive pay, profit-sharing, remote work, and paid time off.
- Other info: Collaborative culture with opportunities for growth and autonomy.
- Why this job: Make a real impact with innovative marketing initiatives and direct exposure to leadership.
- Qualifications: Experience in B2C marketing, strong analytical skills, and creativity.
The predicted salary is between 50000 - 70000 £ per year.
This position is listed on behalf of a partner company, who manages all applications and next steps.
Our partner is looking for a B2C Performance Marketer | AI-first based in United Kingdom.
This is an exciting opportunity for a growth-focused marketer who thrives on building and scaling high-performing customer acquisition strategies in a fast-paced, AI-driven environment.
You will take ownership of end-to-end paid performance initiatives, combining creativity, analytics, and automation to drive measurable business growth.
Working closely with senior leadership and cross-functional teams, you'll experiment with modern acquisition channels, optimize conversion funnels, and leverage AI-powered workflows to maximize efficiency.
This role offers significant autonomy, direct business impact, and the chance to shape the future of an established digital business as it evolves into an AI-first organization.
If you're passionate about performance marketing, continuous experimentation, and delivering measurable results, this position offers an outstanding platform for growth.
Accountabilities Own the full B2C paid acquisition strategy, including campaign planning, execution, optimization, and performance analysis.
Build, launch, and scale webinar, VSL, and education-focused marketing funnels using AI-enhanced processes and automation.
Create and optimize high-converting ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a strong focus on Meta platforms.
Develop AI-powered workflows that accelerate creative production, campaign management, and marketing experimentation.
Monitor key performance metrics including CAC, ROAS, conversion rates, and customer lifetime value, continuously improving campaign profitability.
Collaborate closely with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives.
Conduct ongoing testing and experimentation to identify new growth opportunities and improve marketing performance.
Requirements Proven experience managing and scaling B2C paid acquisition campaigns with measurable business results.
Strong expertise in direct-response marketing, webinar funnels, VSL campaigns, info-product marketing, or similar customer acquisition models.
Hands-on experience with Meta Ads and other digital advertising platforms.
Strong understanding of AI-powered marketing tools, automation workflows, and agent-based productivity solutions.
Demonstrated ability to independently execute campaigns from strategy through implementation and optimization.
Excellent analytical skills with experience interpreting marketing data to drive performance improvements.
Strong communication, creativity, and problem-solving skills with a proactive, ownership-oriented mindset.
Experience collaborating in cross-functional, remote, and fast-paced environments.
Benefits Competitive compensation package.
Profit-sharing opportunities and equity participation.
Fully remote work environment with global collaboration.
Company-provided equipment.
Paid vacation and time off.
Opportunity to build and scale high-impact AI-first marketing initiatives.
High level of ownership with direct exposure to executive leadership.
Collaborative, innovative, and growth-oriented work culture. #J-18808-Ljbffr
B2C Performance Marketer | AI-first in Cardiff employer: Jobgether
At Jobgether, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our remote working environment allows for flexibility while providing ample opportunities for professional growth and development in the tech industry. Join us to make a meaningful impact in enhancing open-source technology adoption, all while enjoying the benefits of a supportive team and a commitment to your career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Performance Marketer | AI-first in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobgether and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobgether are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobgether on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobgether. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2C Performance Marketer | AI-first in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobgether. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobgether:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobgether’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobgether
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobgether will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobgether, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
